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Segments
6 Months Ended
Jun. 30, 2014
Segment Reporting [Abstract]  
Segments
Segments
 
We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the months ended June 30, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
 






Revenue by Segment
 
For the Three Months Ended
 
For the Six Months Ended
 
June 30, 2014
 
June 30, 2013
 
June 30, 2014
 
June 30, 2013
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
5,569,504

 
50.9
%
 
8,507,907

 
64.8
%
 
$
11,021,121

 
52.3
%
 
$
17,424,904

 
60.0
%
Owned and Operated Network
5,372,529

 
49.1
%
 
4,622,521

 
35.2
%
 
$
10,042,629

 
47.7
%
 
$
11,625,303

 
40.0
%
Total net revenue
10,942,033

 
100.0
%
 
13,130,428

 
100.0
%
 
$
21,063,750

 
100.0
%
 
$
29,050,207

 
100.0
%
 
Gross Profit by Segment
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
959,197

 
17.2
%
 
1,859,678

 
21.9
%
 
2,817,601

 
25.6
%
 
3,662,037

 
21.0
%
Owned and Operated Network
5,316,661

 
99.0
%
 
4,306,439

 
93.2
%
 
9,903,219

 
98.6
%
 
10,942,991

 
94.1
%
Total gross profit
6,275,858

 
57.4
%
 
6,166,117

 
47.0
%
 
12,720,820

 
60.4
%
 
14,605,028

 
50.3
%