CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (USD $)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income	Treasury Stock
Beginning Balance, Amount at Dec. 31, 2011	$ (1,010,266)	$ 10,422	$ 115,096,953	$ (114,648,037)	$ 0	$ (1,469,604)
Beginning Balance, Shares at Dec. 31, 2011		10,035,790
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc. (in shares)		12,393,308
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc.	11,130,983	12,394	11,118,589
Stock issuance costs	(687,678)		(687,678)
Issuance of warrants to purchase common stock	45,000		45,000
Retirement of treasury shares	0	(21)	(80,786)			80,807
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements (in shares)		732,780
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements	915,750	732	915,018
Stock issued for vested restricted stock awards (in shares)		58,751
Stock issued for vested restricted stock awards	0	59	(59)
Shares withheld for taxes on restricted stock awards (in shares)		(10,970)
Shares withheld for taxes on restricted stock awards	(7,762)					(7,762)
Stock based compensation	842,752		842,752
Net income (loss)	(7,022,845)			(7,022,845)
Foreign currency translation	418				418
Ending Balance, Amount at Dec. 31, 2012	4,206,352	23,586	127,249,789	(121,670,882)	418	(1,396,559)
Ending Balance, Shares at Dec. 31, 2012		23,209,659
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock issuance costs	(35,500)		(35,500)
Stock issued for vested restricted stock awards (in shares)		173,371
Stock issued for vested restricted stock awards	0	173	(173)
Stock based compensation	686,745		686,745
Stock options exercised (in shares)	3,750	3,750
Stock options exercised	2,100	4	2,096
Net income (loss)	477,216			477,216
Foreign currency translation	(418)				(418)
Taxes withheld on vested restricted stock	(65,629)		(65,629)
Ending Balance, Amount at Dec. 31, 2013	$ 5,341,866	$ 23,763	$ 127,908,328	$ (121,193,666)	$ 0	$ (1,396,559)
Ending Balance, Shares at Dec. 31, 2013		23,386,780