Acquisition

6 Months Ended

Apr. 01, 2012

Acquisition [Abstract]

Acquisition

Note 2: Acquisition

On November 10, 2011, we acquired the outstanding shares of Evolution Fresh, Inc., a super-premium juice company, to expand our portfolio of product offerings and enter into the super-premium juice market. We acquired Evolution Fresh for a purchase price of $30 million in cash. The fair value of the net assets acquired on the acquisition date included $18 million of goodwill.

Evolution Fresh is its own operating segment and is reported in "Other" along with our Seattle's Best Coffee operating segment, our Digital Ventures business, and unallocated corporate expenses.