Segment Reporting

12 Months Ended

Sep. 27, 2015

Segment Reporting [Abstract]

Segment Reporting

Segment Reporting

Our chief executive officer and chief operating officer comprise the Company's Chief Operating Decision Maker function ("CODM"). Segment information is prepared on the same basis that our CODM manages the segments, evaluates financial results, and makes key operating decisions.

We have four reportable operating segments: 1) Americas, inclusive of the U.S., Canada, and Latin America; 2) China/Asia Pacific ("CAP"); 3) Europe, Middle East, and Africa ("EMEA") and 4) Channel Development.

Americas, CAP, and EMEA operations sell coffee and other beverages, complementary food, packaged coffees, single-serve coffee products and a focused selection of merchandise through company-operated stores and licensed stores. Our Americas segment is our most mature business and has achieved significant scale. Certain markets within our CAP and EMEA operations are still in the early stages of development and require a more extensive support organization, relative to their current levels of revenue and operating income, than our Americas operations. The Americas and EMEA segments also include certain foodservice accounts, primarily in Canada and the U.K.

Channel Development operations sell a selection of packaged coffees and single-serve products, as well as a selection of premium Tazo^® teas globally. Channel Development operations also produce and sell a variety of ready-to-drink beverages, such as Frappuccino^® coffee drinks, Starbucks Doubleshot^® espresso drinks, Starbucks Refreshers^® beverages and chilled multi-serve beverages. The U.S. foodservice business, which is included in the Channel Development segment, sells coffee and other related products to institutional foodservice companies.

Consolidated revenue mix by product type (in millions):

Fiscal Year Ended	Sep 27, 2015				Sep 28, 2014				Sep 29, 2013
Beverage	$	11,115.4	58	%	$	9,458.4	58	%	$	8,674.7	58	%
Food	3,085.3		16	%	2,505.2		15	%	2,189.8		15	%
Packaged and single-serve coffees and teas	2,619.9		14	%	2,370.0		14	%	2,206.5		15	%
Other(1)	2,342.1		12	%	2,114.2		13	%	1,795.8		12	%
Total	$	19,162.7	100	%	$	16,447.8	100	%	$	14,866.8	100	%

⁽¹⁾ "Other" primarily consists of royalty and licensing revenues, beverage-related ingredients, ready-to-drink beverages and serveware, among other items.

In fiscal 2014, we moved ready-to-drink beverage revenues from the "Food" category to the "Other" category and combined packaged and single-serve teas, which were previously included in the "Other" category, with packaged and single-serve coffees, which are now categorized as "Packaged and single-serve coffees and teas." Additionally, we revised our discount allocation methodology to more precisely allocate sales discounts to the various revenue product categories. None of these changes had a material impact on the composition of our revenue mix by product type.

Information by geographic area (in millions):

Fiscal Year Ended	Sep 27, 2015		Sep 28, 2014		Sep 29, 2013
Net revenues:
United States	$	14,123.7	$	12,590.6	$	11,389.6
Other countries	5,039.0		3,857.2		3,477.2
Total	$	19,162.7	$	16,447.8	$	14,866.8
Long-lived assets:
United States	$	5,468.1	$	5,135.8	$	4,641.3
Other countries	2,625.3		1,448.4		1,404.0
Total	$	8,093.4	$	6,584.2	$	6,045.3

No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of our customers. Revenues from countries other than the U.S. consist primarily of revenues from Japan, Canada, China and the U.K., which together account for approximately 76% of net revenues from other countries for fiscal 2015.

Management evaluates the performance of its operating segments based on net revenues and operating income. The accounting policies of the operating segments are the same as those described in Note 1, Summary of Significant Accounting Policies. Operating income represents earnings before other income and expenses and income taxes. Management does not evaluate the performance of its operating segments using asset measures. The identifiable assets by segment disclosed in this note are those assets specifically identifiable within each segment and include cash and cash equivalents, net property, plant and equipment, equity and cost investments, goodwill, and other intangible assets. Assets not identified by reportable operating segment below are corporate assets and are primarily comprised of cash and cash equivalents available for general corporate purposes, investments, assets of the corporate headquarters and roasting facilities, and inventory.

The table below presents financial information for our reportable operating segments and All Other Segments for the years ended September 27, 2015, September 28, 2014, and September 29, 2013.

(in millions)	Americas		China / Asia Pacific		EMEA		Channel Development		All Other Segments			Segment Total
Fiscal 2015
Total net revenues	$	13,293.4	$	2,395.9	$	1,216.7	$	1,730.9	$	525.8		$	19,162.7
Depreciation and amortization expenses	522.3		150.7		52.0		2.7		16.3			744.0
Income from equity investees	—		119.6		3.1		127.2		—			249.9
Operating income/(loss)	3,223.3		500.5		168.2		653.9		(24.8		)	4,521.1
Total assets	2,726.7		2,230.5		749.1		87.3		1,785.3			7,578.9
Fiscal 2014
Total net revenues	$	11,980.5	$	1,129.6	$	1,294.8	$	1,546.0	$	496.9		$	16,447.8
Depreciation and amortization expenses	469.5		46.1		59.4		1.8		15.2			592.0
Income from equity investees	—		164.0		3.7		100.6		—			268.3
Operating income/(loss)	2,809.0		372.5		119.2		557.2		(26.8		)	3,831.1
Total assets	2,521.4		939.8		663.0		84.6		825.2			5,034.0
Fiscal 2013
Total net revenues	$	11,000.8	$	917.0	$	1,160.0	$	1,398.9	$	390.1		$	14,866.8
Depreciation and amortization expenses	429.3		33.8		55.5		1.1		11.7			531.4
Income from equity investees	2.4		152.0		0.4		96.6		—			251.4
Operating income/(loss)	2,365.2		321.2		64.2		415.5		(34.5		)	3,131.6
Total assets	2,323.4		805.0		510.6		89.2		821.1			4,549.3

The following table reconciles total segment operating income in the table above to consolidated earnings/(loss) before income taxes (in millions):

Fiscal Year Ended	Sep 27, 2015			Sep 28, 2014			Sep 29, 2013
Total segment operating income	$	4,521.1		$	3,831.1		$	3,131.6
Unallocated corporate operating expenses(1)	(920.1		)	(750.0		)	(3,457.0		)
Consolidated operating income/(loss)	3,601.0			3,081.1			(325.4		)
Gain resulting from acquisition of joint venture	390.6			—			—
Loss on extinguishment of debt	(61.1		)	—			—
Interest income and other, net	43.0			142.7			123.6
Interest expense	(70.5		)	(64.1		)	(28.1		)
Earnings/(loss) before income taxes	$	3,903.0		$	3,159.7		$	(229.9	)

⁽¹⁾ Fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the litigation charge we recorded associated with the conclusion of our arbitration with Kraft.