8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):  August 29, 2007

SELECT COMFORT CORPORATION

(Exact name of registrant as specified in its charter)

Minnesota

(State or other jurisdiction of incorporation or organization)

0-25121	41-1597886
(Commission File No.)	(IRS Employer Identification No.)

6105 Trenton Lane North, Minneapolis, Minnesota 55442

(Address of principal executive offices)             (Zip Code)

(763) 551-7000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 7.01.  REGULATION FD DISCLOSURE

On August 29, 2007, Select Comfort Corporation issued a press release announcing the details for accessing a pre-recorded update on its business trends for third quarter 2007.  The recorded update will be available after market close on September 12, 2007.  A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

ITEM 9.01.  FINANCIAL STATEMENTS AND EXHIBITS

(c)           Exhibits.

Exhibit 99.1                Press Release dated August 29, 2007

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECT COMFORT CORPORATION
	(Registrant)
Dated:  August 29, 2007	By:          /s/ Mark A. Kimball
	Mark A. Kimball
	Title:       Senior Vice President

INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 9.01 of Form 8-K and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.                   Description of Exhibit

99.1                                Press Release dated August 29, 2007

2

EX-99.1

FOR IMMEDIATE RELEASE                                                                                                                  < /font>    EXHIBIT 99.1

Media Contact: Gabby Nelson (763) 551-7460 gabby.nelson@selectcomfort.com Investor Relations Contact: Frank Milano (763) 551-6908 frank.milano@selectcomfort.com

SELECT COMFORT CORPORATION TO COMMENT ON

THIRD QUARTER BUSINESS TRENDS

MINNEAPOLIS – (August 29, 2007) – Select Comfort Corporation (NASDAQ:SCSS), the nation's leading bed retailer and creator of the Sleep Number^® bed, will provide its regularly scheduled update about business trends for the third quarter of 2007 after close of the financial markets Sept. 12, 2007. The communication will be pre-recorded. A digital replay of the business update will be accessible after 4:00 p.m. EDT that day and will remain available until 6:00 p.m. EDT Sept. 19, 2007 by calling (888) 286-8010. International callers please use (617) 801-6888. The pass code for the replay is 98070952. The webcast and a transcript of the recording will be accessible through the investor relations section of the company’s Web site at www.selectcomfort.com/investors.

About Select Comfort

Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer⁽¹⁾. Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. SELECT COMFORT^® products are sold through its more than 460 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at www.sleepnumber.com.

¹Top 25 Bedding Retailers, Furniture/Today, August 14, 2006.

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