8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): November 8, 2006

SELECT COMFORT CORPORATION

(Exact name of registrant as specified in its charter)

Minnesota

(State or other jurisdiction of incorporation or organization)

0-25121	41-1597886
(Commission File No.)	(IRS Employer Identification No.)

6105 Trenton Lane North, Minneapolis, Minnesota 55442

(Address of principal executive offices)(Zip Code)

(763) 551-7000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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ITEM 7.01. REGULATION FD DISCLOSURE.

On November 8, 2006, Select Comfort Corporation issued a press release announcing that it has chosen McKinney, a majority-owned, independent operating unit of Havas, as its creative agency of record, effective immediately. A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)Exhibits.

Exhibit 99.1Press Release dated November 8, 2006

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECT COMFORT CORPORATION
	(Registrant)
Dated: November 8, 2006	By:    Mark A. Kimball
	Title:Senior Vice President

INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 7.01 of Form 8-K and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.Description of Exhibit

99.1Press Release dated November 8, 2006

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EX-99.1

FOR IMMEDIATE RELEASEEXHIBIT 99.1

Media Contact: Tammy Nystuen, Select Comfort (763) 551-7496 tammy.nystuen@selectcomfort.com   Janet Northen, McKinney (919) 313-4062 jnorthen@mckinney-silver.com

SELECT COMFORT NAMES

McKINNEY AS ITS CREATIVE AGENCY OF RECORD

MINNEAPOLIS - (Nov. 8, 2006) - Select Comfort Corporation (NASDAQ:SCSS), the nation's leading bed retailer and creator of the Sleep Number^® bed, today announced that it has chosen McKinney, a majority-owned, independent operating unit of Havas, as its creative agency of record, effective immediately.

“We are at a pivotal point in the evolution of the Sleep Number® brand, and we believe the culture, passion and energy that McKinney will bring to this account will help elevate our brand to the next level,” said Doug Collier, senior vice president and chief marketing officer, Select Comfort. “Using a unique and holistic process, their extraordinary people have already identified some meaningful insights into our business, and we look forward to using these insights to further hone and develop a fully integrated creative platform moving forward.”

McKinney, based in Durham, N.C., was one of four agencies competing for the business. Creators of such memorable campaigns as the Travelocity Roaming Gnome and Audi’s “Art of the Heist,” McKinney possesses deep experience in consumer-driven campaigns that achieve measurable results for its clients. McKinney Chairman and CEO Brad Brinegar said, “We are thrilled to partner with a company that is revolutionizing its industry and, like McKinney, is a mission-driven organization that really believes in extraordinary possibilities.”

Select Comfort would like to recognize Select Resources International, who played an integral role in facilitating a highly productive and successful search.

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About Select Comfort

Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer⁽¹⁾, holding 30 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number® bed, as well as foundations and sleep accessories. Select Comfort's products are sold through more than 400 company-owned retail stores located nationwide; through selected furniture retailers and specialty bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

About McKinney

McKinney is a marketing communications firm that is going beyond the standard definition of campaign to create richer conversations between brands and their best prospects. Headquartered in Durham, North Carolina, McKinney’s clients include Audi of America, Full Frame Documentary Film Festival, The NASDAQ Stock Market, Select Comfort Corporation, Polaris Industries, Qwest Communications, Rare Hospitality and Travelocity. McKinney is an independent operating unit of Havas.

(1) Top 25 Bedding Retailers, Furniture Today, August 14, 2006.

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