8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): January 19, 2006

SELECT COMFORT CORPORATION

(Exact name of registrant as specified in its charter)

Minnesota

(State or other jurisdiction of incorporation or organization)

0-25121	41-1597886
(Commission File No.)	(IRS Employer Identification No.)

6105 Trenton Lane North, Minneapolis, Minnesota 55442

(Address of principal executive offices)(Zip Code)

(763) 551-7000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 7.01. REGULATION FD DISCLOSURE

On January 19, 2006, Select Comfort Corporation announced that it is expanding its two retail sales relationships with Sleepy’s, Inc. and Mattress Firm, Inc. A copy of the announcement is attached as Exhibit 99.1 to this Current Report on Form 8-K.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)Exhibits.

Exhibit 99.1Press Release dated January 19, 2006

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECT COMFORT CORPORATION
	(Registrant)
Dated: January 19, 2006	By:  /s/ James C. Raabe
	Title:Senior Vice President and Chief Financial Officer

INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 9.01 of Form 8-K and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.	Description of Exhibit
99.1	Press Release dated January 19, 2006

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EX-99.1

FOR IMMEDIATE RELEASE

Media Contact:	Investor Relations Contact:
Anna Lovely	Frank Milano
Select Comfort Corporation	Select Comfort Corporation
(763) 551-7460	(763) 551-6908
anna.lovely@selectcomfort.com	frank.milano@selectcomfort.com

SELECT COMFORT EXPANDS RETAIL PARTNERSHIPS WITH

SLEEPY’S AND MATTRESS FIRM

Company to add 123 partner doors, increasing its retail partner program 40%

MINNEAPOLIS - (Jan. 19, 2006) - Select Comfort Corporation (NASDAQ: SCSS), the nation’s leading bed retailer and creator of the SLEEP NUMBER^® bed, today announced that it is expanding its two retail sales relationships with Sleepy’s, Inc. and Mattress Firm, Inc., with plans to add 123 doors to the company’s retail partner program. The increase, expected to be completed in March, expands the availability of the Sleep Number bed to 431 retail partner doors nationwide.

Sleepy’s will increase the availability of the Sleep Number bed to 138 stores, representing widespread distribution throughout its store locations in the Northeast. Sleepy’s introduced the Sleep Number bed at 45 of its Long Island locations in August 2005.

“We are pleased to announce that Sleepy's now represents the largest number of stores in Select Comfort’s retail partners program and that the Personal Preference collection of Sleep Number beds will be more widely available at Sleepy's,” said Mike Bookbinder, executive vice president, Sleepy’s. “We are very excited about the expanded relationship with Select Comfort and believe it will help both companies increase volume and expand market share.”

Mattress Firm, an affiliate of Sun Capital Partners, Inc., will add the Sleep Number bed to 30 of its Florida-based stores, expanding their distribution to 75 locations in three states. In August 2005, Mattress Firm introduced the Sleep Number bed at 45 of its stores located in

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Atlanta, San Antonio and Austin, Texas. Mattress Firm operates over 250 company-owned stores in 22 markets and supports an additional 50 franchisee locations in eight markets.

“Customer response has been extremely positive to the Sleep Number bed in the markets where we’ve introduced it, and we’re excited to expand its availability within the Mattress Firm chain,” said Steve Stagner, Mattress Firm’s chief operating officer.  “Our commitment is to offer the broadest selection and best customer experience in the industry, and the Sleep Number bed is an important addition to our mix.”

“The initial phase of our relationships with Sleepy’s and Mattress Firm is on track and we are delighted to expand our product distribution with each of these partners,” said Keith Spurgeon, senior vice president and general manager, Select Comfort. “By gradually increasing the availability of the Sleep Number bed at these retail locations, we are able to provide their sales professionals with the training necessary to support consumer interest in our products and help ensure our mutual success over the long-term.”

The Sleep Number bed utilizes patented technology that allows the mattress to be quickly adjusted for personalized comfort on each side of the bed via a handheld remote control. A Sleep Number is a number between zero and 100 that represents the ideal combination of mattress comfort, firmness and support for each individual.

About Sleepy’s

Sleepy’s, Inc. is based in Bethpage, NY and ranks as the leading privately held bedding retailer in America.⁽¹⁾ Sleepy’s opened a total of 59 showrooms in 2005 and currently operates nearly 400 stores in the Northeast. Sleepy’s expects to open at least 50-60 additional showrooms in 2006, all in the Northeast.

About Mattress Firm

Mattress Firm, an affiliate of Sun Capital Partners Inc., is America's preferred specialty mattress company. Founded in 1986 in Houston, Mattress Firm today operates over 300 stores in 32 markets nationwide. Offering its customers a knowledgeable sales staff and competitive prices,

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Mattress Firm is rated a top ten leader in retail furniture sales by Furniture Today. For more information about Mattress Firm, please visit www.mattressfirm.com .

About Select Comfort

Founded in 1987, Select Comfort Corporation is the nation’s leading bed retailer⁽¹⁾, holding 32 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. SELECT COMFORT® products are sold through its nearly 400 retail stores located nationwide; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

(1)   Top 25 Bedding Retailers, Furniture Today, May 23, 2005

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