8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): December 5, 2005

 

SELECT COMFORT CORPORATION

(Exact name of registrant as specified in its charter)

Minnesota

(State or other jurisdiction of incorporation or organization)

0-25121	41-1597886
(Commission File No.)	(IRS Employer Identification No.)

6105 Trenton Lane North, Minneapolis, Minnesota 55442

(Address of principal executive offices)(Zip Code)

(763) 551-7000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 7.01. REGULATION FD DISCLOSURE

On December 5, 2005, Select Comfort Corporation announced that it has launched its expansion into Canada via a strategic alliance with Sleep Country Canada. A copy of the announcement is attached as Exhibit 99.1 to this Current Report on Form 8-K.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)Exhibits.

Exhibit 99.1Press Release dated December 5, 2005

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECT COMFORT CORPORATION
	(Registrant)
Dated: December 5, 2005	By:  /s/ Mark A. Kimball
	Title:  Senior Vice President

INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 9.01 of Form 8-K and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.Description of Exhibit

99.1Press Release dated December 5, 2005

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EX-99.1

FOR IMMEDIATE RELEASE                                                                            ;   Exhibit 99.1

        Media Contact:         Anna Lovely         Select Comfort Corp.         (763) 551-7460         anna.lovely@selectcomfort.com      Investor Relations Contact:     Frank Milano     Select Comfort Corp.     (763) 551-6908     frank.milano@selectcomfort.com 

SELECT COMFORT LAUNCHES EXPANSION INTO CANADA

Company announces new strategic alliance with Sleep Country Canada

MINNEAPOLIS - (Dec. 5, 2005) - Select Comfort Corporation (NASDAQ: SCSS), the leading bed retailer in the U.S. and creator of the SLEEP NUMBER^® bed, today announced that it has expanded distribution of the Sleep Number^® bed to Canada through a strategic retail sales alliance with Sleep Country Canada, the number one mattress retailer in Canada.

Initially, Sleep Country Canada plans to offer the Sleep Number^® bed at its 45 retail locations in the greater Toronto area. Product will be in stores and available by Boxing Day, a national holiday celebrated in Canada on December 26. Plans call for expansion of the program to all of Sleep Country Canada’s 108 retail locations in British Columbia, Alberta, Manitoba and Ontario throughout 2006.

Select Comfort and Sleep Country Canada plan to jointly launch an integrated marketing campaign, including television, radio, direct mail, and Web site support. This campaign will supplement the media investment Radisson Hotels & Resorts^® is currently making in Canada in support of its partnership with Select Comfort in North America and the introduction of the Sleep Number^® bed at its hotels in up to 90 percent of its rooms by the end of 2006.

“This growth initiative represents a major introduction of the Sleep Number^® bed outside the U.S. and is an important first step in achieving our mission to improve people’s lives by improving their sleep on a global scale,” said Wendy Schoppert, senior vice president, new channel development and strategy, Select Comfort. “Sleep Country Canada was a natural first choice as a partner, with its shared commitment to unparalleled customer service, a unique and educational in-store shopping experience and a knowledgeable sales force that is dedicated to helping customers achieve the best night’s sleep possible.”

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Tom Ryan has been appointed general manager, Canada, for Select Comfort and will relocate to Toronto to lead the company’s Canadian expansion efforts. Ryan has been with Select Comfort for nearly 10 years, most recently serving as the New York/New Jersey market manager, where he was instrumental in orchestrating the successful opening of the company’s two Manhattan stores.

“At Sleep Country, we believe a great choice of mattresses will help ensure a great night’s sleep,” said Christine Magee, co-founder and president of Sleep Country Canada. “For the customer, the first step is a wide selection that now includes the innovative Sleep Number^® bed brand. The second step is to work with Sleep Country Associates who have the knowledge to find the mattress that’s right for you. That’s what makes Sleep Country the best place to buy a mattress in Canada.”

The Sleep Number^® bed utilizes patented technology that allows the mattress to be quickly adjusted for personalized comfort on each side of the bed via a handheld remote control. A SLEEP NUMBER^® is a number between zero and 100, which represents the ideal combination of mattress comfort, firmness and support for each individual.

In addition, the Sleep Number^® bed is clinically proven to reduce back pain and improve sleep quality. In independent clinical studies, 87 percent of participants who slept on a Sleep Number bed reported improved sleep quality, from falling asleep faster to spending less time tossing and turning; 93 percent reported back-pain relief; and 90 percent said other aches and pains were reduced.

About Sleep Country Canada (www.sleepcountry.ca)

Sleep Country is Canada’s number one mattress retailer — providing outstanding in-store and home delivery service to Canadians from 109 stores across the nation. The company is a leader in nine of Canada’s major markets: Vancouver, Victoria, Kelowna, Edmonton, Calgary, Winnipeg, London, Toronto and Ottawa. With more than 700 associates across the country, Sleep Country was recognized in the Globe and Mail as one of Canada’s 50 Best Employers in 2005 and recently celebrated its 100th store opening and millionth mattress sold.

Founded in 1994, the company has demonstrated a track record of growth and stability. Sleep Country Canada Income Fund is an open-ended limited purpose trust that owns 100% of the

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voting securities of Sleep Country Canada Inc. The Fund's units are listed on the Toronto Stock Exchange under the symbol Z.UN.

About Select Comfort

Founded in 1987, Select Comfort Corporation (NASDAQ: SCSS) is the leading bed retailer in the United States⁽¹⁾, holding 32 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number^Ò bed, as well as foundations and sleep accessories. SELECT COMFORT® products are sold through its nearly 400 U.S. retail stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

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(1)   Top 25 Bedding Retailers, Furniture Today, May 23, 2005

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