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                                                                    EXHIBIT 99.1

- March 14, 2001   Company Press Release   Source: Flowers Industries (NYSE:FLO)


FLOWERS INDUSTRIES ANNOUNCES RECORD DATE FOR TRANSACTION

THOMASVILLE, GA--Flowers Industries announced today that March 26, 2001 will be
the record date for the merger transaction with Kellogg Company and the
associated spin-off of Flowers Foods. If the merger transaction is completed,
shareholders of record at the close of business on March 26 will receive a cash
payment estimated to be between $12.45 and $12.60 per share, and one share of
Flowers Foods common stock for every five shares of Flowers Industries common
stock they own.

Flowers Industries mailed its definitive proxy statement to shareholders of
record on February 22, 2001. The proxy statement provides detailed information
regarding the merger of Flowers Industries with a subsidiary of Kellogg Company.
On March 26, 2001 a special meeting of Flowers Industries shareholders will be
held to vote on the merger. The merger and spin-off are expected to occur
shortly thereafter.

Statements contained in this document that are not historical facts are
forward-looking statements as defined in the Private Securities Litigation
Reform Act of 1995. All forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ from those projected.
Other factors that may cause actual results to differ from the forward looking
statements in this document and that may affect the company's prospects include,
but are not limited to, changes in general economic and business conditions, the
company's ability to recover its raw materials costs in the pricing of its
products, actions of competitors, and the extent to which the company is able to
develop new products and markets for its products, and such other factors as are
described in the company's filings with the Securities and Exchange Commission.


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