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Segment Information (Notes)
9 Months Ended
Oct. 28, 2011
Segment Reporting [Abstract] 
Segment Information [Text Block]
NOTE 15 — SEGMENT INFORMATION
Dell's four global business segments are Large Enterprise, Public, Small and Medium Business (“SMB”), and Consumer. Large Enterprise includes sales of IT infrastructure and service solutions to large global and national corporate customers. Public includes sales to educational institutions, governments, health care organizations, and law enforcement agencies, among others. SMB includes sales of complete IT solutions to small and medium-sized businesses. Consumer includes sales to individual consumers and retailers around the world.
The business segments disclosed in the accompanying Condensed Consolidated Financial Statements are based on this organizational structure and information reviewed by Dell's management to evaluate the business segment results. Dell's measure of segment operating income for management reporting purposes excludes severance and facility closure expenses, broad based long-term incentives, acquisition-related charges, amortization of intangibles, and the settlements for the SEC investigation and the securities litigation class action lawsuit that were incurred in the first quarter of Fiscal 2011.
The following table presents net revenue by Dell's reportable global segments as well as a reconciliation of consolidated segment operating income to Dell's consolidated operating income:
 
 
Three Months Ended
 
Nine Months Ended
 
 
October 28,
2011
 
October 29,
2010
 
October 28,
2011
 
October 29,
2010
 
 
(in millions)
Net revenue:
 
 

 
 

 
 

 
 

Large Enterprise
 
$
4,487

 
$
4,326

 
$
13,548

 
$
13,121

Public
 
4,375

 
4,442

 
12,599

 
12,878

Small and Medium Business
 
3,712

 
3,665

 
11,189

 
10,724

Consumer
 
2,791

 
2,961

 
8,704

 
9,079

Total
 
$
15,365

 
$
15,394

 
$
46,040

 
$
45,802

Consolidated operating income:
 
 

 
 

 
 

 
 

Large Enterprise
 
$
441

 
$
400

 
$
1,393

 
$
971

Public
 
463

 
451

 
1,317

 
1,118

Small and Medium Business
 
386

 
391

 
1,253

 
1,027

Consumer
 
76

 
—

 
285

 
(4
)
Segment operating income
 
1,366

 
1,242

 
4,248

 
3,112

Severance and facility actions
 
—

 
(31
)
 
(19
)
 
(112
)
Broad based long-term incentives(a)
 
(78
)
 
(75
)
 
(256
)
 
(249
)
Amortization of intangible assets
 
(100
)
 
(89
)
 
(287
)
 
(264
)
Acquisition-related costs(a)(b)
 
(46
)
 
(23
)
 
(186
)
 
(59
)
Other(c)
 
—

 
—

 
—

 
(140
)
Total
 
$
1,142

 
$
1,024

 
$
3,500

 
$
2,288

____________________ 
(a)
Broad based, long-term incentives includes stock-based compensation, but excludes stock-based compensation related to acquisitions, which is included in acquisition-related costs.
(b)
Acquisition-related costs consist primarily of retention payments, integration costs, and beginning with the second quarter of Fiscal 2012, acquisition-related severance and facility costs.
(c)
Other includes the $100 million settlement for the SEC investigation and a $40 million settlement for a securities litigation lawsuit that were both incurred in the first quarter of Fiscal 2011.