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GOODWILL AND INTANGIBLE ASSETS, NET
12 Months Ended
Sep. 30, 2014
GOODWILL AND INTANGIBLE ASSETS, NET
GOODWILL AND INTANGIBLE ASSETS, NET
The following table displays a rollforward of the carrying amount of goodwill by reportable segment, as well as Corporate & Other: 
 
Global
Consumer
 
Scotts
LawnService®
 
Corporate &
Other
 
Total
 
(In millions)
Goodwill
$
244.9

 
$
127.3

 
$
24.6

 
$
396.8

Accumulated impairment losses
(62.8
)
 

 
(24.6
)
 
(87.4
)
Balance at September 30, 2012
182.1

 
127.3

 

 
309.4

Acquisitions, net of purchase price adjustments
1.0

 
4.7

 

 
5.7

 
 
 
 
 
 
 
 
Goodwill
$
245.9

 
$
132.0

 
$

 
$
377.9

Accumulated impairment losses
(62.8
)
 

 

 
(62.8
)
Balance at September 30, 2013
183.1

 
132.0

 

 
315.1

Acquisitions, net of purchase price adjustments
35.8

 

 

 
35.8

 
 
 
 
 
 
 
 
Goodwill
$
281.7

 
$
132.0

 
$

 
$
413.7

Accumulated impairment losses
(62.8
)
 

 

 
(62.8
)
Balance at September 30, 2014
$
218.9

 
$
132.0

 
$

 
$
350.9



The following table presents intangible assets, net: 
 
September 30, 2014
 
September 30, 2013
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
(In millions)
Finite-lived intangible assets:
 
 
 
 
 
 
 
 
 
 
 
Technology
$
70.3

 
$
(56.0
)
 
$
14.3

 
$
61.8

 
$
(53.8
)
 
$
8.0

Customer accounts
74.2

 
(47.2
)
 
27.0

 
81.2

 
(65.0
)
 
16.2

Tradenames
69.0

 
(12.7
)
 
56.3

 
47.0

 
(24.8
)
 
22.2

Other
99.2

 
(81.4
)
 
17.8

 
103.9

 
(88.2
)
 
15.7

Total finite-lived intangible assets, net
 
 
 
 
115.4

 
 
 
 
 
62.1

Indefinite-lived tradenames
 
 
 
 
187.3

 
 
 
 
 
222.3

Total intangible assets, net
 
 
 
 
$
302.7

 

 
 
 
$
284.4


Fiscal 2014
During the third quarter of 2014, the Company completed an impairment review and recognized an impairment charge for a non-recurring fair value adjustment of $33.7 million, within the Global Consumer segment related to the Ortho® brand. The fair value was calculated based upon the evaluation of the historical performance and future growth expectations of the Ortho® business.The impact of the fair value adjustment was to reduce the carrying value of the indefinite-lived Ortho® brand and sub-brands from $126.0 million to $92.3 million. The impairment charge is discussed further in “NOTE 3. IMPAIRMENT, RESTRUCTURING AND OTHER CHARGES.” As a result of the annual impairment review, the Company also determined that no other charges for impairment of goodwill or intangible assets were required. The estimated fair value of each reporting unit was substantially in excess of its carrying value as of the annual test date. Each of the indefinite-lived tradenames had an estimated fair value substantially in excess of its carrying value as of the annual test date, with the exception of the Ortho® brand.

Fiscal 2013
During the first quarter of 2013, the Company recognized a $4.3 million asset impairment charge as a result of issues with the commercialization of an insect repellent technology for the Global Consumer segment. During the fourth quarter of fiscal 2013, the Company completed its annual impairment review and recognized an impairment charge for a non-recurring fair value adjustment of $11.6 million, which included $11.1 million for indefinite-lived tradenames and $0.5 million for finite-lived tradenames, within the Global Consumer segment related to the Ortho® brand and certain sub-brands of Ortho®. The impact of the fair value adjustment was to reduce the carrying value of the indefinite-lived Ortho® brand and sub-brands from $137.1 million to $126.0 million. The impairment charge is discussed further in “NOTE 3. IMPAIRMENT, RESTRUCTURING AND OTHER CHARGES.” As a result of the annual impairment review, the Company also determined that no other charges for impairment of goodwill or intangible assets were required. The estimated fair value of each reporting unit was substantially in excess of its carrying value as of the annual test date. Each of the indefinite-lived tradenames had an estimated fair value substantially in excess of its carrying value as of the annual test date, with the exception of the Ortho® brand.

Fiscal 2012
The Company recognized a $3.2 million impairment charge related to an intangible asset associated with the active ingredient MAT 28. The impairment charge is discussed further in “NOTE 3. IMPAIRMENT, RESTRUCTURING AND OTHER CHARGES.”
During the fourth quarter of fiscal 2012, the Company completed its annual impairment analysis and determined that no additional charges for impairment of goodwill or intangible assets were required. The estimated fair value of each reporting unit was substantially in excess of its carrying value as of the annual test date. Each of the indefinite-lived tradenames had an estimated fair value substantially in excess of its carrying value as of the annual test date, with the exception of the Ortho® tradename and French tradenames of KB® and Fertiligene®. The carrying value of the Ortho® tradename and French tradenames (KB® and Fertiligene®) at September 30, 2012 were $137.1 million and $17.7 million, respectively. The excess fair value over the carrying value of Ortho® tradename and French tradenames was 7.4% and 14.1%, respectively.
Total amortization expense for the years ended September 30, 2014, 2013, and 2012 was $13.8 million, $11.2 million and $10.9 million, respectively. Amortization expense is estimated to be as follows for the years ending September 30 (in millions):
2015
$
12.5

2016
10.8

2017
9.7

2018
8.4

2019
7.0