8-K

FORM 8-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):  April 15, 2011

UNITED STATES CELLULAR CORPORATION
 (Exact name of registrant as specified in its charter)

Delaware (State or other jurisdiction of incorporation or organization)	1-9712 (Commission File Number)	62-1147325 (I.R.S. Employer Identification No.)
8410 West Bryn Mawr, Suite 700, Chicago, Illinois (Address of principal executive offices)		60631 (Zip Code)

Registrant’s telephone number, including area code:  (773) 399-8900

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02.               Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

The information set forth below under Item 8.01 is incorporated herein to the extent applicable.

Item 8.01.               Other Events

On April 18, 2011, United States Cellular Corporation (“U.S. Cellular”) issued a press release announcing (i) the appointment of Carter S. Elenz as Executive Vice President - Sales and Customer Service, effective April 15, 2011, and (ii) the expected appointment of Alan D. Ferber as Executive Vice President – Chief Strategy and Brand Officer, pursuant to an action by the U.S. Cellular Board of Directors expected to be taken on May 17, 2011.  A copy of such press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein.

Item 9.01.  Financial Statements and Exhibits

(d)           Exhibits:

In accordance with the provisions of Item 601 of Regulation S-K, any Exhibits filed or furnished herewith are set forth on the Exhibit Index attached hereto.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

United States Cellular Corporation

(Registrant)          

Date:  April 20, 2011

By:	/s/ Steven T. Campbell
	Steven T. Campbell Executive Vice President – Finance,       Chief Financial Officer and Treasurer

EXHIBIT INDEX

The following Exhibits are filed or furnished herewith as noted below.

Exhibit No.	Description
99.1	Press Release dated April 18, 2011

EX-99.1

Exhibit 99.1

Press Release dated April 18, 2011

 [See Attached]

 

FOR IMMEDIATE RELEASE

U.S. CELLULAR APPOINTS CARTER S. ELENZ

EXECUTIVE VICE PRESIDENT, SALES AND CUSTOMER SERVICE;

ALAN D. FERBER NAMED EXECUTIVE VICE PRESIDENT,

CHIEF STRATEGY AND BRAND OFFICER

CHICAGO – April 18, 2011 –U.S. Cellular has named Carter S. Elenz to the newly created position of executive vice president, sales and customer service. Alan D. Ferber, executive vice president of operations, has been appointed to a new role as executive vice president, chief strategy and brand officer. Both executives will report to Mary N. Dillon, president and CEO.

“Carter’s passion for the customer, strong operational background and his set of personal values that align with our Dynamic Organization make him a perfect fit and great addition to our team,” said Dillon.  “Alan’s deep understanding of our business and ability to lead teams to think creatively will put us in an even better competitive position.”

            In his new role, Elenz will lead all sales and customer service teams throughout the company. He brings more than 25 years of sales, marketing, operations and general management experience, and a proven record of effectively transforming and dramatically growing companies. His previous roles include chief operating officer with Seventh Generation as well as leadership positions at Sensia Beverage, Stonyfield Farm, Gardenburger, and Quaker Oats.

            During his tenure at these companies, Elenz helped capture substantially more consumers while leading development initiatives, cultural enhancement, talent attraction and the team building needed to enable each business to succeed. He earned his B.S. in Business Administration from Valparaiso University in Valparaiso, Ind. 

Ferber has been with U.S. Cellular for 10 yearsand helped build the company’s reputation as an industry leader in customer satisfaction. Most recently, he led the development of The Belief Project, a series of innovative initiatives created to elevate the customer experience and reward loyalty. In his new role, he will lead the planning and execution of customer-focused growth opportunities through the lens of the competitive wireless industry and its evolving technology. He will also help drive revenue through marketing strategies that emphasize the company’s robust portfolio of cutting-edge devices and data services.

             “We must continue to focus on growing profitably even as the competitive landscape gets more intense, but we won’t compromise our customer focus, our network quality or the most important elements of our Dynamic Organization in the process,” added Dillon. “These appointments allow us to leverage the vast strengths and talents of our existing team and bring on additional perspectives as we continue to be innovative and delight our customers.”

About U.S. CellularU.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier’s growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine’s 2010 “Most Trustworthy Companies.” To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

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For more information, contact:

Kellie Szabo

U.S. Cellular

773-355-3307

kellie.szabo@uscellular.com