0001085146-24-000574.txt : 20240131 0001085146-24-000574.hdr.sgml : 20240131 20240131154223 ACCESSION NUMBER: 0001085146-24-000574 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240131 DATE AS OF CHANGE: 20240131 EFFECTIVENESS DATE: 20240131 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 ORGANIZATION NAME: IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 24582660 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 12-31-2023 12-31-2023 false PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Matthew Ellis 610-361-0865 /s/Matthew Ellis Glen Mills PA 01-31-2024 0 69 140190157 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 241245 1727 SH SOLE 1727 0 0 AMAZON COM INC COM 023135106 BBG001S5PQL7 877302 5774 SH SOLE 5774 0 0 APPLE INC COM 037833100 BBG001S5N8V8 8480429 44047 SH SOLE 44047 0 0 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 311119 1920 SH SOLE 1920 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 260718 731 SH SOLE 731 0 0 BOEING CO COM 097023105 BBG001S5P0V3 774201 2970 SH SOLE 2970 0 0 CISO GLOBAL INC COM 15672X102 BBG00SL5GJ31 12255 120618 SH SOLE 120618 0 0 COINBASE GLOBAL INC COM CL A 19260Q107 BBG00ZGF7799 566457 3257 SH SOLE 3257 0 0 CONSTELLATION BRANDS INC CL A 21036P108 BBG001SD31G5 454209 1879 SH SOLE 1879 0 0 CORMEDIX INC COM 21900C308 BBG001T6FWS5 188000 50000 SH SOLE 50000 0 0 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 255941 388 SH SOLE 388 0 0 DEERE & CO COM 244199105 BBG001S5QFF7 296986 743 SH SOLE 743 0 0 ELI LILLY & CO COM 532457108 BBG001S5STL8 200669 344 SH SOLE 344 0 0 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 566464 5666 SH SOLE 5666 0 0 FIDELITY MERRIMACK STR TR LOW DURTIN ETF 316188408 BBG00L4J9BR4 1580727 31681 SH SOLE 31681 0 0 FIRST TR VALUE LINE DIVID IN SHS 33734H106 BBG001SLWD88 776648 19148 SH SOLE 19148 0 0 GLOBAL X FDS US INFR DEV ETF 37954Y673 BBG00G5CR9C0 279259 8104 SH SOLE 8104 0 0 HOME DEPOT INC COM 437076102 BBG001S5RTW7 645555 1863 SH SOLE 1863 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 BBG00KJR2LY9 1783137 56793 SH SOLE 56793 0 0 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 1438051 14330 SH SOLE 14330 0 0 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 317027 1144 SH SOLE 1144 0 0 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 253158 2339 SH SOLE 2339 0 0 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 453236 4307 SH SOLE 4307 0 0 ISHARES TR CORE S&P US GWT 464287671 BBG001SFQL99 2475500 23780 SH SOLE 23780 0 0 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 416823 873 SH SOLE 873 0 0 ISHARES TR MSCI EAFE MIN VL 46429B689 BBG0025X2WP7 322418 4650 SH SOLE 4650 0 0 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 492009 6305 SH SOLE 6305 0 0 ISHARES TR US CONSUM DISCRE 464287580 BBG001SFGXZ5 349399 4611 SH SOLE 4611 0 0 ISHARES TR US HLTHCARE ETF 464287762 BBG001SFGXR4 2157164 7536 SH SOLE 7536 0 0 ISHARES TR US INDUSTRIALS 464287754 BBG001SFGXQ5 1202112 10512 SH SOLE 10512 0 0 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 453806 8254 SH SOLE 8254 0 0 LOWES COS INC COM 548661107 BBG001S5SVL3 364926 1640 SH SOLE 1640 0 0 MCDONALDS CORP COM 580135101 BBG001S5T110 849613 2865 SH SOLE 2865 0 0 MERCK & CO INC COM 58933Y105 BBG001S5TC52 233658 2143 SH SOLE 2143 0 0 MICROSOFT CORP COM 594918104 BBG001S5TD05 1212355 3224 SH SOLE 3224 0 0 NIKE INC CL B 654106103 BBG001S6NTK2 212457 1957 SH SOLE 1957 0 0 NORFOLK SOUTHN CORP COM 655844108 BBG001S5TQJ6 203793 862 SH SOLE 862 0 0 NOVO-NORDISK A S ADR 670100205 BBG001S5TSK0 290121 2804 SH SOLE 2804 0 0 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 449437 908 SH SOLE 908 0 0 PALO ALTO NETWORKS INC COM 697435105 BBG001T9NWN5 406345 1378 SH SOLE 1378 0 0 PEPSICO INC COM 713448108 BBG001S695T1 488717 2878 SH SOLE 2878 0 0 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 359978 2457 SH SOLE 2457 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 23473576 308335 SH SOLE 308335 0 0 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 430869 9121 SH SOLE 9121 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 2254465 31299 SH SOLE 31299 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 BBG001S7TD56 1751177 27652 SH SOLE 27652 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 296319 623 SH SOLE 623 0 0 SPDR SER TR AEROSPACE DEF 78464A631 BBG0024LG8W4 483668 3572 SH SOLE 3572 0 0 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 4528933 36240 SH SOLE 36240 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 18818961 244339 SH SOLE 244339 0 0 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 BBG00ZXBYMT4 2526427 51101 SH SOLE 51101 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 4678369 15049 SH SOLE 15049 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 BBG001SRN7S6 3161944 14401 SH SOLE 14401 0 0 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 1763324 12160 SH SOLE 12160 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1595273 6857 SH SOLE 6857 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 954045 2184 SH SOLE 2184 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 1623365 9020 SH SOLE 9020 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 1048751 4916 SH SOLE 4916 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 BBG001SHTTW9 394534 1632 SH SOLE 1632 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 BBG001SHVR78 1860609 12446 SH SOLE 12446 0 0 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 1811343 17606 SH SOLE 17606 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 8614102 111336 SH SOLE 111336 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 14301679 83930 SH SOLE 83930 0 0 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 BBG001T0Y6L1 6712714 61376 SH SOLE 61376 0 0 VANGUARD WORLD FD MEGA GRWTH IND 921910816 BBG001T0Y6W9 332731 1282 SH SOLE 1282 0 0 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 BBG001SHVR32 1733397 6914 SH SOLE 6914 0 0 VANGUARD WORLD FDS INF TECH ETF 92204A702 BBG001SHTTR5 271724 561 SH SOLE 561 0 0 VANGUARD WORLD FDS UTILITIES ETF 92204A876 BBG001SHVTP4 249261 1818 SH SOLE 1818 0 0 WALMART INC COM 931142103 BBG001S5XH92 565173 3585 SH SOLE 3585 0 0