0000821103-23-000009.txt : 20231027 0000821103-23-000009.hdr.sgml : 20231027 20231027094725 ACCESSION NUMBER: 0000821103-23-000009 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231027 DATE AS OF CHANGE: 20231027 EFFECTIVENESS DATE: 20231027 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 231352908 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 09-30-2023 09-30-2023 PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Matthew Ellis 610-361-0865 Matthew Ellis Glen Mills PA 10-27-2023 0 65 130647 false INFORMATION TABLE 2 PD.13F.2023Q3.xml ALPHABET INC CAP STK CL A 02079K305 202 1547 SH SOLE 0 0 0 1547 AMAZON COM INC COM 023135106 808 6353 SH SOLE 0 0 0 6353 APPLE INC COM 037833100 7511 43868 SH SOLE 0 0 0 43868 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 254 724 SH SOLE 0 0 0 724 BOEING CO COM 097023105 588 3070 SH SOLE 0 0 0 3070 CISO GLOBAL INC COM 15672X102 35 250262 SH SOLE 0 0 0 250262 CONSTELLATION BRANDS INC CL A 21036P108 589 2342 SH SOLE 0 0 0 2342 CORMEDIX INC COM 21900C308 185 50000 SH SOLE 0 0 0 50000 COSTCO WHSL CORP NEW COM 22160K105 219 387 SH SOLE 0 0 0 387 DEERE & CO COM 244199105 213 566 SH SOLE 0 0 0 566 EXELON CORP COM 30161N101 201 5318 SH SOLE 0 0 0 5318 EXXON MOBIL CORP COM 30231G102 625 5315 SH SOLE 0 0 0 5315 FIRST TR VALUE LINE DIVID IN SHS 33734H106 1090 29156 SH SOLE 0 0 0 29156 GLOBAL X FDS US INFR DEV ETF 37954Y673 246 8104 SH SOLE 0 0 0 8104 HOME DEPOT INC COM 437076102 561 1855 SH SOLE 0 0 0 1855 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 1990 66250 SH SOLE 0 0 0 66250 ISHARES INC MSCI GBL MIN VOL 464286525 1393 14599 SH SOLE 0 0 0 14599 ISHARES TR CORE S&P TTL STK 464287150 387 4110 SH SOLE 0 0 0 4110 ISHARES TR CORE S&P500 ETF 464287200 326 760 SH SOLE 0 0 0 760 ISHARES TR CORE S&P MCP ETF 464287507 315 1261 SH SOLE 0 0 0 1261 ISHARES TR US CONSUM DISCRE 464287580 308 4595 SH SOLE 0 0 0 4595 ISHARES TR CORE S&P US GWT 464287671 2321 24477 SH SOLE 0 0 0 24477 ISHARES TR US INDUSTRIALS 464287754 1089 10790 SH SOLE 0 0 0 10790 ISHARES TR US HLTHCARE ETF 464287762 1946 7207 SH SOLE 0 0 0 7207 ISHARES TR CORE S&P SCP ETF 464287804 235 2492 SH SOLE 0 0 0 2492 ISHARES TR MSCI EAFE MIN VL 46429B689 384 5883 SH SOLE 0 0 0 5883 ISHARES TR MSCI USA MIN VOL 46429B697 838 11582 SH SOLE 0 0 0 11582 LOWES COS INC COM 548661107 336 1617 SH SOLE 0 0 0 1617 MCDONALDS CORP COM 580135101 735 2790 SH SOLE 0 0 0 2790 MERCK & CO INC COM 58933Y105 237 2307 SH SOLE 0 0 0 2307 MICROSOFT CORP COM 594918104 1014 3212 SH SOLE 0 0 0 3212 NOVO-NORDISK A S ADR 670100205 255 2804 SH SOLE 0 0 0 2804 NVIDIA CORPORATION COM 67066G104 395 907 SH SOLE 0 0 0 907 PALO ALTO NETWORKS INC COM 697435105 323 1378 SH SOLE 0 0 0 1378 PEPSICO INC COM 713448108 507 2992 SH SOLE 0 0 0 2992 PIMCO ETF TR ENHNCD LW DUR AC 72201R718 201 2141 SH SOLE 0 0 0 2141 PROCTER AND GAMBLE CO COM 742718109 314 2151 SH SOLE 0 0 0 2151 SPDR S&P 500 ETF TR TR UNIT 78462F103 266 623 SH SOLE 0 0 0 623 SPDR SER TR AEROSPACE DEF 78464A631 413 3684 SH SOLE 0 0 0 3684 SPDR SER TR S&P DIVID ETF 78464A763 5685 49434 SH SOLE 0 0 0 49434 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 376 9085 SH SOLE 0 0 0 9085 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 19805 279893 SH SOLE 0 0 0 279893 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 2476 35989 SH SOLE 0 0 0 35989 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1494 25357 SH SOLE 0 0 0 25357 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 13871 89271 SH SOLE 0 0 0 89271 VANGUARD WORLD FD MEGA GRWTH IND 921910816 305 1343 SH SOLE 0 0 0 1343 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 6590 64989 SH SOLE 0 0 0 64989 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 19584 260530 SH SOLE 0 0 0 260530 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 2673 54345 SH SOLE 0 0 0 54345 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 1654 7036 SH SOLE 0 0 0 7036 VANGUARD WORLD FDS INF TECH ETF 92204A702 232 559 SH SOLE 0 0 0 559 VANGUARD WORLD FDS UTILITIES ETF 92204A876 248 1945 SH SOLE 0 0 0 1945 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 1550 16638 SH SOLE 0 0 0 16638 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 7956 105875 SH SOLE 0 0 0 105875 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1050 2674 SH SOLE 0 0 0 2674 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1675 12791 SH SOLE 0 0 0 12791 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 2604 13370 SH SOLE 0 0 0 13370 VANGUARD INDEX FDS SML CP GRW ETF 922908595 352 1644 SH SOLE 0 0 0 1644 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1442 9038 SH SOLE 0 0 0 9038 VANGUARD INDEX FDS MID CAP ETF 922908629 1366 6558 SH SOLE 0 0 0 6558 VANGUARD INDEX FDS GROWTH ETF 922908736 3937 14457 SH SOLE 0 0 0 14457 VANGUARD INDEX FDS VALUE ETF 922908744 2164 15693 SH SOLE 0 0 0 15693 VANGUARD INDEX FDS SMALL CP ETF 922908751 891 4711 SH SOLE 0 0 0 4711 VICTORY PORTFOLIOS II VCSHS US 500 VOL 92647N766 239 3515 SH SOLE 0 0 0 3515 WALMART INC COM 931142103 573 3585 SH SOLE 0 0 0 3585