0000821103-23-000006.txt : 20230719 0000821103-23-000006.hdr.sgml : 20230719 20230719132606 ACCESSION NUMBER: 0000821103-23-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230719 DATE AS OF CHANGE: 20230719 EFFECTIVENESS DATE: 20230719 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 231096254 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 06-30-2023 06-30-2023 PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Matthew Ellis 610-361-0865 Matthew Ellis Glen Mills PA 07-19-2023 0 66 137443 false INFORMATION TABLE 2 PD.13F.2023Q2.xml AMAZON COM INC COM 023135106 1193 9154 SH SOLE 0 0 0 9154 APPLE INC COM 037833100 8521 43931 SH SOLE 0 0 0 43931 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 237 696 SH SOLE 0 0 0 696 BOEING CO COM 097023105 859 4070 SH SOLE 0 0 0 4070 CERBERUS CYBER SENTINEL CORP COM 15672X102 57 323000 SH SOLE 0 0 0 323000 CONSTELLATION BRANDS INC CL A 21036P108 648 2631 SH SOLE 0 0 0 2631 CORMEDIX INC COM 21900C308 198 50000 SH SOLE 0 0 0 50000 COSTCO WHSL CORP NEW COM 22160K105 208 387 SH SOLE 0 0 0 387 DEERE & CO COM 244199105 229 564 SH SOLE 0 0 0 564 EXELON CORP COM 30161N101 216 5307 SH SOLE 0 0 0 5307 EXXON MOBIL CORP COM 30231G102 570 5314 SH SOLE 0 0 0 5314 FIRST TR VALUE LINE DIVID IN SHS 33734H106 1313 32757 SH SOLE 0 0 0 32757 GLOBAL X FDS US INFR DEV ETF 37954Y673 254 8093 SH SOLE 0 0 0 8093 HOME DEPOT INC COM 437076102 574 1848 SH SOLE 0 0 0 1848 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 2420 14457 SH SOLE 0 0 0 14457 ISHARES INC MSCI GBL MIN VOL 464286525 1436 14650 SH SOLE 0 0 0 14650 ISHARES TR CORE S&P TTL STK 464287150 530 5419 SH SOLE 0 0 0 5419 ISHARES TR CORE S&P500 ETF 464287200 278 624 SH SOLE 0 0 0 624 ISHARES TR CORE S&P MCP ETF 464287507 332 1269 SH SOLE 0 0 0 1269 ISHARES TR US CONSUM DISCRE 464287580 333 4681 SH SOLE 0 0 0 4681 ISHARES TR CORE S&P US GWT 464287671 2387 24451 SH SOLE 0 0 0 24451 ISHARES TR US INDUSTRIALS 464287754 1175 11082 SH SOLE 0 0 0 11082 ISHARES TR US HLTHCARE ETF 464287762 1891 6749 SH SOLE 0 0 0 6749 ISHARES TR CORE S&P SCP ETF 464287804 260 2604 SH SOLE 0 0 0 2604 ISHARES TR MSCI EAFE MIN VL 46429B689 526 7799 SH SOLE 0 0 0 7799 ISHARES TR MSCI USA MIN VOL 46429B697 1136 15283 SH SOLE 0 0 0 15283 LOWES COS INC COM 548661107 363 1610 SH SOLE 0 0 0 1610 MCDONALDS CORP COM 580135101 863 2891 SH SOLE 0 0 0 2891 MERCK & CO INC COM 58933Y105 265 2296 SH SOLE 0 0 0 2296 MICROSOFT CORP COM 594918104 1092 3206 SH SOLE 0 0 0 3206 NIKE INC CL B 654106103 216 1955 SH SOLE 0 0 0 1955 NOVO-NORDISK A S ADR 670100205 227 1401 SH SOLE 0 0 0 1401 NVIDIA CORPORATION COM 67066G104 379 896 SH SOLE 0 0 0 896 PALO ALTO NETWORKS INC COM 697435105 403 1578 SH SOLE 0 0 0 1578 PEPSICO INC COM 713448108 552 2978 SH SOLE 0 0 0 2978 PFIZER INC COM 717081103 501 13671 SH SOLE 0 0 0 13671 PROCTER AND GAMBLE CO COM 742718109 326 2147 SH SOLE 0 0 0 2147 SPDR S&P 500 ETF TR TR UNIT 78462F103 227 513 SH SOLE 0 0 0 513 SPDR SER TR AEROSPACE DEF 78464A631 466 3836 SH SOLE 0 0 0 3836 SPDR SER TR S&P DIVID ETF 78464A763 6654 54284 SH SOLE 0 0 0 54284 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 397 9059 SH SOLE 0 0 0 9059 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 18485 254550 SH SOLE 0 0 0 254550 SCHWAB STRATEGIC TR US TIPS ETF 808524870 335 6384 SH SOLE 0 0 0 6384 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 2719 36656 SH SOLE 0 0 0 36656 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1420 21699 SH SOLE 0 0 0 21699 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 15401 94813 SH SOLE 0 0 0 94813 VANGUARD WORLD FD MEGA GRWTH IND 921910816 310 1316 SH SOLE 0 0 0 1316 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 6969 67168 SH SOLE 0 0 0 67168 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 20025 264986 SH SOLE 0 0 0 264986 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 2352 47839 SH SOLE 0 0 0 47839 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 1403 14471 SH SOLE 0 0 0 14471 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 1762 7199 SH SOLE 0 0 0 7199 VANGUARD WORLD FDS INF TECH ETF 92204A702 247 558 SH SOLE 0 0 0 558 VANGUARD WORLD FDS UTILITIES ETF 92204A876 305 2148 SH SOLE 0 0 0 2148 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 7783 102870 SH SOLE 0 0 0 102870 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1085 2664 SH SOLE 0 0 0 2664 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1737 12554 SH SOLE 0 0 0 12554 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 2782 13521 SH SOLE 0 0 0 13521 VANGUARD INDEX FDS SML CP GRW ETF 922908595 397 1727 SH SOLE 0 0 0 1727 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1470 8885 SH SOLE 0 0 0 8885 VANGUARD INDEX FDS MID CAP ETF 922908629 1520 6904 SH SOLE 0 0 0 6904 VANGUARD INDEX FDS GROWTH ETF 922908736 4025 14223 SH SOLE 0 0 0 14223 VANGUARD INDEX FDS VALUE ETF 922908744 2399 16886 SH SOLE 0 0 0 16886 VANGUARD INDEX FDS SMALL CP ETF 922908751 978 4920 SH SOLE 0 0 0 4920 VICTORY PORTFOLIOS II VCSHS US 500 VOL 92647N766 268 3772 SH SOLE 0 0 0 3772 WALMART INC COM 931142103 554 3527 SH SOLE 0 0 0 3527