0000821103-23-000002.txt : 20230208 0000821103-23-000002.hdr.sgml : 20230208 20230208120903 ACCESSION NUMBER: 0000821103-23-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230208 DATE AS OF CHANGE: 20230208 EFFECTIVENESS DATE: 20230208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 23597991 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 12-31-2022 12-31-2022 PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Frederick J. Dunbar 610-361-0865 Frederick J. Dunbar Glen Mills PA 02-08-2023 0 73 131004 false INFORMATION TABLE 2 PD.13F.2022Q4.xml ALKALINE WTR CO INC COM NEW 01643A207 2 11000 SH SOLE 0 0 0 11000 AMAZON COM INC COM 023135106 558 6642 SH SOLE 0 0 0 6642 APPLE INC COM 037833100 6018 46320 SH SOLE 0 0 0 46320 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 200 649 SH SOLE 0 0 0 649 BOEING CO COM 097023105 681 3577 SH SOLE 0 0 0 3577 CVS HEALTH CORP COM 126650100 202 2172 SH SOLE 0 0 0 2172 CERBERUS CYBER SENTINEL CORP COM 15672X102 824 323000 SH SOLE 0 0 0 323000 COMCAST CORP NEW CL A 20030N101 422 12060 SH SOLE 0 0 0 12060 CONSTELLATION BRANDS INC CL A 21036P108 677 2920 SH SOLE 0 0 0 2920 CORMEDIX INC COM 21900C308 211 50000 SH SOLE 0 0 0 50000 DEERE & CO COM 244199105 230 536 SH SOLE 0 0 0 536 DISNEY WALT CO COM 254687106 204 2354 SH SOLE 0 0 0 2354 ESSENTIAL UTILS INC COM 29670G102 290 6078 SH SOLE 0 0 0 6078 EXELON CORP COM 30161N101 229 5287 SH SOLE 0 0 0 5287 EXXON MOBIL CORP COM 30231G102 507 4600 SH SOLE 0 0 0 4600 FIRST TR VALUE LINE DIVID IN SHS 33734H106 1603 40165 SH SOLE 0 0 0 40165 GLOBAL X FDS US INFR DEV ETF 37954Y673 254 9593 SH SOLE 0 0 0 9593 HOME DEPOT INC COM 437076102 645 2042 SH SOLE 0 0 0 2042 INVESCO EXCHANGE TRADED FD T S&P500 EQL UTL 46137V274 241 2075 SH SOLE 0 0 0 2075 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 2589 15182 SH SOLE 0 0 0 15182 INVESCO EXCH TRADED FD TR II S&P MIDCP LOW 46138E198 263 4913 SH SOLE 0 0 0 4913 ISHARES INC MSCI GBL MIN VOL 464286525 1434 15089 SH SOLE 0 0 0 15089 ISHARES TR CORE S&P TTL STK 464287150 447 5272 SH SOLE 0 0 0 5272 ISHARES TR CORE S&P500 ETF 464287200 285 743 SH SOLE 0 0 0 743 ISHARES TR CORE S&P MCP ETF 464287507 310 1283 SH SOLE 0 0 0 1283 ISHARES TR US CONSUM DISCRE 464287580 279 4890 SH SOLE 0 0 0 4890 ISHARES TR CORE S&P US GWT 464287671 1856 22768 SH SOLE 0 0 0 22768 ISHARES TR US INDUSTRIALS 464287754 1226 12706 SH SOLE 0 0 0 12706 ISHARES TR US HLTHCARE ETF 464287762 1613 5684 SH SOLE 0 0 0 5684 ISHARES TR CORE S&P SCP ETF 464287804 245 2589 SH SOLE 0 0 0 2589 ISHARES TR MRGSTR MD CP VAL 464288406 210 3377 SH SOLE 0 0 0 3377 ISHARES TR MSCI EAFE MIN VL 46429B689 751 11816 SH SOLE 0 0 0 11816 ISHARES TR MSCI USA MIN VOL 46429B697 1756 24360 SH SOLE 0 0 0 24360 LOWES COS INC COM 548661107 515 2585 SH SOLE 0 0 0 2585 MASTERCARD INCORPORATED CL A 57636Q104 216 622 SH SOLE 0 0 0 622 MCDONALDS CORP COM 580135101 816 3096 SH SOLE 0 0 0 3096 MICROSOFT CORP COM 594918104 766 3194 SH SOLE 0 0 0 3194 NIKE INC CL B 654106103 229 1954 SH SOLE 0 0 0 1954 NORFOLK SOUTHN CORP COM 655844108 207 841 SH SOLE 0 0 0 841 PALO ALTO NETWORKS INC COM 697435105 233 1671 SH SOLE 0 0 0 1671 PEPSICO INC COM 713448108 550 3046 SH SOLE 0 0 0 3046 PFIZER INC COM 717081103 682 13311 SH SOLE 0 0 0 13311 PIMCO ETF TR ENHNCD LW DUR AC 72201R718 557 5908 SH SOLE 0 0 0 5908 PROCTER AND GAMBLE CO COM 742718109 331 2183 SH SOLE 0 0 0 2183 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 204 3328 SH SOLE 0 0 0 3328 SPDR S&P 500 ETF TR TR UNIT 78462F103 261 684 SH SOLE 0 0 0 684 SPDR SER TR AEROSPACE DEF 78464A631 331 3010 SH SOLE 0 0 0 3010 SPDR SER TR S&P DIVID ETF 78464A763 7193 57490 SH SOLE 0 0 0 57490 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 365 9012 SH SOLE 0 0 0 9012 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 12710 168249 SH SOLE 0 0 0 168249 SCHWAB STRATEGIC TR US TIPS ETF 808524870 718 13861 SH SOLE 0 0 0 13861 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 2919 39148 SH SOLE 0 0 0 39148 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1040 14747 SH SOLE 0 0 0 14747 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 17102 112627 SH SOLE 0 0 0 112627 VANGUARD WORLD FD MEGA GRWTH IND 921910816 219 1271 SH SOLE 0 0 0 1271 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 6954 67611 SH SOLE 0 0 0 67611 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 19434 258155 SH SOLE 0 0 0 258155 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 2483 50670 SH SOLE 0 0 0 50670 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 1801 7259 SH SOLE 0 0 0 7259 VANGUARD WORLD FDS UTILITIES ETF 92204A876 345 2253 SH SOLE 0 0 0 2253 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 669 7757 SH SOLE 0 0 0 7757 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 6936 92249 SH SOLE 0 0 0 92249 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 935 2663 SH SOLE 0 0 0 2663 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1726 12764 SH SOLE 0 0 0 12764 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 1953 10867 SH SOLE 0 0 0 10867 VANGUARD INDEX FDS SML CP GRW ETF 922908595 361 1801 SH SOLE 0 0 0 1801 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1426 8981 SH SOLE 0 0 0 8981 VANGUARD INDEX FDS MID CAP ETF 922908629 1446 7094 SH SOLE 0 0 0 7094 VANGUARD INDEX FDS GROWTH ETF 922908736 2970 13934 SH SOLE 0 0 0 13934 VANGUARD INDEX FDS VALUE ETF 922908744 4398 31335 SH SOLE 0 0 0 31335 VANGUARD INDEX FDS SMALL CP ETF 922908751 907 4944 SH SOLE 0 0 0 4944 VICTORY PORTFOLIOS II VCSHS US 500 VOL 92647N766 321 4736 SH SOLE 0 0 0 4736 WALMART INC COM 931142103 513 3619 SH SOLE 0 0 0 3619