INTANGIBLE ASSETS - Intangible assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2023	Jan. 31, 2022	Jan. 31, 2021
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 79,930	$ 76,108
Accumulated amortization	(45,088)	(44,747)
Total finite-lived intangible assets	34,842	31,361
Indefinite-lived intangible assets
Goodwill		262,527	$ 263,135
Trademarks	628,156	453,329
Total indefinite-lived intangible assets	628,156	715,856
Total intangible assets, net	662,998	747,217
Trademarks
Indefinite-lived intangible assets
Trademarks	$ 628,156	453,329
Minimum
Indefinite-lived intangible assets
Estimated Life	5 years
Maximum
Indefinite-lived intangible assets
Estimated Life	17 years
License Agreements
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 18,955	19,334
Accumulated amortization	(17,314)	(17,113)
Total finite-lived intangible assets	$ 1,641	$ 2,221
Indefinite-lived intangible assets
Estimated Life	14 years	14 years
Customer Relationships
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 52,392	$ 48,240
Accumulated amortization	(22,931)	(20,224)
Total finite-lived intangible assets	$ 29,461	$ 28,016
Customer Relationships | Minimum
Indefinite-lived intangible assets
Estimated Life	15 years	15 years
Customer Relationships | Maximum
Indefinite-lived intangible assets
Estimated Life	17 years	17 years
Other
Goodwill And Intangible Assets [Line Items]
Subtotal	$ 8,583	$ 8,534
Accumulated amortization	(4,843)	(7,410)
Total finite-lived intangible assets	$ 3,740	$ 1,124
Other | Minimum
Indefinite-lived intangible assets
Estimated Life	5 years	5 years
Other | Maximum
Indefinite-lived intangible assets
Estimated Life	10 years	10 years