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Business Acquisition (Details) (USD $)
12 Months Ended 0 Months Ended 12 Months Ended 0 Months Ended
Mar. 31, 2014
Mar. 31, 2013
Mar. 31, 2012
Jan. 17, 2013
Storycode
Mar. 31, 2013
Storycode
Mar. 31, 2012
Storycode
Jan. 17, 2013
Storycode
Trade and domain names
Jan. 17, 2013
Storycode
Technology
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Minimum
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Maximum
Business acquisition                      
Shares issued in accordance with the agreement       1,696,329              
Fair value of the shares issued       $ 3,300,000              
Additional shares issuable subject to holdback       444,468              
Fair value of the shares additional shares issuable subject to holdback       861,000              
Holdback period       18 months              
Number of options substituted to purchase acquiree common stock       822,320              
Purchase price consideration                      
Fair value of common stock issued at closing       3,285,000              
Fair value of common stock issuable -subject to the 18-month holdback       861,000              
Fair value of stock options assumed       949,000              
Cash consideration paid       499,000              
Total estimated purchase price allocation       5,594,000              
Fair value of shares issued and issuable (in dollars per share)       $ 2.28              
Period of lock up agreement       1 year              
Estimated fair value of the common stock after adjustment related to lock up agreement (in dollars per share)       $ 1.94              
Direct acquisition costs 497,000                    
Acquisition related costs 209,000 288,000                  
Stock option conversion ratio       0.43085              
Stock options assumed (in shares)       1,908,583              
Stock options converted (in shares)       822,320              
Stock-based compensation expense 1,081,000 919,000 1,081,000 393,000              
Estimated fair value of options                      
Volatility (as a percent)                   60.00% 85.00%
Annual risk-free rate (as a percent)                   0.09% 0.40%
Expected life (in years)                   6 months 3 years 14 days
Dividend yield (as a percent)                 0.00%    
Estimated purchase price allocation                      
Identifiable intangible assets             80,000 530,000      
Goodwill 18,183,000 18,183,000   5,268,000              
Net tangible liabilities       (284,000)              
Total estimated purchase price allocation       5,594,000              
Useful life (years)             10 years 7 years      
Additional disclosure                      
Royalty rate (as a percent)               1.00%      
Discount rate (as a percent)               20.00%      
Accounts payable included in net tangible liabilities       300,000              
Accrued liabilities included in net tangible liabilities       178,000              
Cash included in net tangible assets       9,000              
Accounts receivable included in net tangible liabilities       184,000              
Deferred tax assets included in the net intangible assets       600,000              
Pro Forma Results                      
Net revenue         4,767,000 5,074,000          
Net loss         $ (4,181,000) $ (4,264,000)          
Net loss per basic and diluted share (in dollars per share)         $ (0.15) $ (0.15)