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BUSINESS ACQUISITION (Details) (USD $)
9 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 9 Months Ended 0 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Mar. 31, 2013
Jan. 17, 2013
Storycode
Dec. 31, 2013
Storycode
Dec. 31, 2012
Storycode
Dec. 31, 2013
Storycode
Dec. 31, 2012
Storycode
Jan. 17, 2013
Storycode
Trade and domain names
Jan. 17, 2013
Storycode
Technology
Business acquisition                    
Shares issued in accordance with the agreement       1,696,329            
Fair value of the shares issued       $ 3,300,000            
Additional shares issuable subject to holdback       444,468 444,000   444,000      
Fair value of the shares additional shares issuable subject to holdback       861,000            
Holdback period       18 months            
Number of options substituted to purchase acquiree common stock       822,320            
Purchase price consideration                    
Fair value of common stock issued at closing       3,285,000            
Fair value of common stock issuable -subject to the 18-month holdback       861,000            
Fair value of stock options assumed       949,000            
Cash consideration paid       499,000            
Total purchase price       5,594,000            
Fair value of shares issued and issuable (in dollars per share)       $ 2.28            
Period of lock up agreement       1 year            
Estimated fair value of the common stock after adjustment related to lock up agreement (in dollars per share)       $ 1.94            
Direct acquisition costs   497,000                
Acquisition related costs 209,000   288,000              
Stock option conversion ratio       0.43085            
Stock options assumed (in shares)       1,908,583            
Stock options converted (in shares)       822,320            
Stock-based compensation expense 1,129,000 744,000   393,000            
Estimated purchase price allocation                    
Identifiable intangible assets                 80,000 530,000
Goodwill       5,268,000            
Net tangible liabilities       (284,000)            
Total purchase price       5,594,000            
Useful life (years)                 10 years 7 years
Pro Forma Results                    
Net revenue           1,165,000   3,646,000    
Net loss           $ (975,000)   $ (3,761,000)    
Net loss per basic and diluted share (in dollars per share)           $ (0.03)   $ (0.13)