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BUSINESS ACQUISITION (Details) (USD $)
6 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 6 Months Ended 0 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Mar. 31, 2013
Jan. 17, 2013
Storycode
Sep. 30, 2012
Storycode
Sep. 30, 2012
Storycode
Jan. 17, 2013
Storycode
Trade and domain names
Jan. 17, 2013
Storycode
Technology
Business acquisition                
Shares issued in accordance with the agreement       1,696,329        
Fair value of the shares issued       $ 3,300,000        
Additional shares issuable subject to holdback       444,468        
Fair value of the shares additional shares issuable subject to holdback       861,000        
Holdback period       18 months        
Number of options substituted to purchase acquiree common stock       822,320        
Purchase price consideration                
Fair value of common stock issued at closing       3,285,000        
Fair value of common stock issuable -subject to the 18-month holdback       861,000        
Fair value of common stock assumed       949,000        
Cash consideration paid       499,000        
Total purchase price       5,594,000        
Fair value of shares issued and issuable (in dollars per share)       $ 2.28        
Period of lock up agreement       1 year        
Estimated fair value of the common stock after adjustment related to lock up agreement (in dollars per share)       $ 1.94        
Direct acquisition costs 497,000              
Acquisition related costs 209,000   288,000          
Stock option conversion ratio       0.43085        
Stock options assumed (in shares)       1,908,583        
Stock options converted (in shares)       822,320        
Stock-based compensation expense 763,000 500,000   393,000        
Estimated purchase price allocation                
Identifiable intangible assets             80,000 530,000
Goodwill       5,268,000        
Net tangible liabilities       (284,000)        
Total purchase price       5,594,000        
Useful life (years)             10 years 7 years
Pro Forma Results                
Net revenue         3,557,000 7,089,000    
Net loss         $ 786,000 $ 1,730,000    
Net loss per basic and diluted share (in dollars per share)         $ (0.03) $ (0.06)