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Business Acquisition (Details) (USD $)
12 Months Ended 0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Mar. 31, 2011
Jan. 17, 2013
Storycode
Mar. 31, 2013
Storycode
Mar. 31, 2013
Storycode
Mar. 31, 2012
Storycode
Jan. 17, 2013
Storycode
Trade and Domain Names
Jan. 17, 2013
Storycode
Technology
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Minimum
Jan. 17, 2013
Storycode
Options Assumed and Unearned
Maximum
Business acquisition                        
Shares issued in accordance with the agreement       1,696,329                
Fair value of the shares issued       $ 3,300,000                
Additional shares issuable subject to holdback       444,468                
Fair value of the shares additional shares issuable subject to holdback       861,000                
Holdback period       18 months                
Number of options substituted to purchase acquiree common stock       822,320                
Purchase price consideration                        
Fair value of common stock issued at closing       3,285,000                
Fair value of common stock issuable -subject to the 18-month holdback       861,000                
Fair value of common stock assumed       949,000                
Cash consideration paid       499,000                
Total purchase price       5,594,000                
Fair value of shares issued and issuable (in dollars per share)       $ 2.28                
Period of lock up agreement       1 year                
Estimated fair value of the common stock after adjustment related to lock up agreement (in dollars per share)       $ 1.94                
Direct acquisition costs 470,000                      
Acquisition costs incurred and paid 288,000       288,000              
Stock option conversion ratio       0.43085                
Stock-based compensation expense 1,049,000 1,280,000 1,007,000 393,000                
Stock options assumed (in shares)       1,908,583                
Stock options converted (in shares)       822,320                
Estimated fair value of options                        
Volatility (as a percent)                     60.00% 85.00%
Annual risk-free rate (as a percent)                     0.09% 0.40%
Expected life (in years)                     6 months 3 years 14 days
Dividend yield (as a percent)                   0.00%    
Estimated purchase price allocation                        
Identifiable intangible assets               80,000 530,000      
Goodwill       5,268,000                
Net tangible liabilities       (284,000)                
Total purchase price       5,594,000                
Useful life (years)               10 years 7 years      
Additional disclosure                        
Royalty rate (as a percent)                 1.00%      
Discount rate (as a percent)                 20.00%      
Accounts payable included in net tangible liabilities       300,000                
Accrued liabilities included in net tangible liabilities       178,000                
Cash included in net tangible assets       9,000                
Accounts receivable included in net tangible liabilities       184,000                
Deferred tax assets included in the net intangible assets       600,000                
Pro Forma Results                        
Net revenue           13,829,000 14,591,000          
Net loss           $ (3,597,000) $ (4,264,000)          
Net loss per basic and diluted share (in dollars per share)           $ (0.13) $ (0.15)