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Segment and Other Supplemental Information
3 Months Ended
Mar. 31, 2015
Segment Reporting [Abstract]  
Segment and Other Supplemental Information
Segment and Other Supplemental Information
Effective January 1, 2015, Teradata implemented an organizational change in which Teradata now manages its business in two divisions, which are also the Company’s operating segments: (1) data and analytics, and (2) marketing applications. This change will enable each division to be more sharply focused in rapidly addressing the dynamics of each market, and in bringing the best solutions to our customers. For purposes of discussing results by segment, management excludes the impact of certain items, consistent with the manner by which management evaluates the performance of each segment. This format is useful to investors because it allows analysis and comparability of operating trends. It also includes the same information that is used by Teradata management to make decisions regarding the segments and to assess financial performance. The chief operating decision maker evaluates the performance of the segments based on revenue and multiple profit measures, including segment gross margin. For management reporting purposes assets are not allocated to the segments. Prior period segment information has been reclassified to conform to the current period presentation.
The following table presents segment revenue and segment gross margin for the Company:
 
Three Months Ended
March 31,
In millions
2015
 
2014
Segment revenue
 
 
 
Data and Analytics
$
536

 
$
577

Marketing Applications
46

 
51

Total revenue
582

 
628

Segment gross margin
 
 
 
Data and Analytics
269

 
322

Marketing Applications
18

 
23

Total segment gross margin
287

 
345

Stock-based compensation expense
(4
)
 
(3
)
Amortization of acquisition-related intangible assets
(5
)
 
(5
)
Acquisition, integration and reorganization-related costs
(1
)
 
(4
)
Total gross margin
277

 
333

Selling, general and administrative expenses
184

 
188

Research and development costs
63

 
56

Income from operations
$
30

 
$
89



The following table presents revenue by product and services for the Company:
 
Three Months Ended
March 31,
In millions
2015
 
2014
Products (software and hardware)(1)
$
241

 
$
273

Consulting services
172

 
189

Maintenance services
169

 
166

Total services
341

 
355

Total revenue
$
582

 
$
628

 
(1) Our analytic database software and hardware products are often sold and delivered together in the form of a “node” of capacity as an integrated technology solution. Accordingly, it is impracticable to provide the breakdown of revenue from various types of software and hardware products.