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Segments, Products and Customers (Tables)
6 Months Ended
Jun. 30, 2016
Segments Products And Customers Tables  
Schedule of sales of products by category
    Six months ended
June 30,
    Three months ended
June 30,
 
    2016     2015     2016     2015  
Drinkable Kefir other than ProBugs   $ 54,602     $ 50,821     $ 26,535     $ 25,234  
Pro Bugs     3,357       4,297       1,716       2,291  
Lifeway Farmer Cheese     5,099       3,464       2,462       1,742  
Frozen Kefir     643       861       418       554  
                                 
Net Sales   $ 63,701     $ 59,443      $ 31,131     $ 29,821