Provision For Income Taxes (Schedule Of Deferred Tax Assets And Liabilities) (Details) (USD $)	Jun. 30, 2013	Dec. 31, 2012	Jun. 30, 2012
Provision For Income Taxes [Abstract]
Accumulated depreciation and amortization from purchase accounting adjustments	$ (3,102,071)	$ (3,164,716)	$ (3,408,516)
Capital loss carry-forwards	83,442	136,198	167,690
Total non-current net deferred tax liabilities	(3,018,629)	(3,028,518)	(3,240,826)
Unrealized losses (gains) on investments	20,948	(41,260)	(21,407)
Inventory	348,441	265,072	242,200
Allowance for doubtful accounts and discounts	21,750	10,875	200,098
Allowance for promotions	0	0	0
Capital loss carry-back	0	0	91,369
Total current deferred tax assets	391,139	234,687	512,260
Net deferred tax liability	$ (2,627,490)	$ (2,793,831)	$ (2,728,566)