Provision For Income Taxes (Schedule Of Deferred Tax Assets And Liabilities) (Details) (USD $)	Mar. 31, 2013	Dec. 31, 2012	Mar. 31, 2012
Provision For Income Taxes [Abstract]
Accumulated depreciation and amortization from purchase accounting adjustments	$ (3,017,346)	$ (3,164,716)	$ (3,562,647)
Capital loss carry-forwards	108,212	136,198	167,690
Total non-current net deferred tax liabilities	(2,909,134)	(3,028,518)	(3,394,957)
Unrealized losses (gains) on investments	(52,952)	(41,260)	(35,329)
Inventory	316,028	265,072	232,324
Allowance for doubtful accounts and discounts	32,625	10,875	4,350
Allowance for promotions	0	0	65,249
Capital loss carry-back	0	0	91,369
Total current deferred tax assets	295,701	234,687	357,963
Net deferred tax liability	$ (2,613,433)	$ (2,793,831)	$ (3,036,994)