Summary Of Significant Accounting Policies (Narrative) (Details) (USD $)	9 Months Ended
Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Summary Of Significant Accounting Policies [Abstract]
Percentage of gross sales	31.00%	29.00%
Percentage Of Accounts Receivable	30.00%	27.00%	20.00%
Total advertising expenses	$ 1,977,611	$ 2,702,782

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Name:	us-gaap_AdvertisingExpense
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration