Description of Business and Summary of Significant Accounting Policies Advertising Costs (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015
Advertising Costs [Abstract]
Advertising Expense	$ 2,100	$ 695
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising costs (net of amortization)			$ 2,900
Document Period End Date			Sep. 30, 2015
Minimum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period			12 months
Maximum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period			24 months