Description of Business and Summary of Significant Accounting Policies Advertising Costs (Details) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Advertising Costs [Abstract]
Advertising Expense	$ 496,000	$ 121,000
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising costs (net of amortization)	$ 1,200,000
Document Period End Date	Mar. 31, 2015
Minimum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period	12 months
Maximum [Member]
Capitalized Direct Response Advertising Costs [Line Items]
Capitalized Direct Response Advertising Costs, Amortization Period	24 months