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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 P/alSprBW8jTLLOHjRYmcKC6izvu0TrWgVYGDIgKIZWNj08GVOPpIO/wELiY19Lg
 RIRvoXztn4ovzUmy4+M3eA==

<SEC-DOCUMENT>0001181431-04-045899.txt : 20041001
<SEC-HEADER>0001181431-04-045899.hdr.sgml : 20041001
<ACCEPTANCE-DATETIME>20041001160951
ACCESSION NUMBER:		0001181431-04-045899
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040930
FILED AS OF DATE:		20041001
DATE AS OF CHANGE:		20041001

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NEWELL RUBBERMAID INC
		CENTRAL INDEX KEY:			0000814453
		STANDARD INDUSTRIAL CLASSIFICATION:	PLASTICS PRODUCTS, NEC [3089]
		IRS NUMBER:				363514169
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		29 E STEPHENSON ST
		STREET 2:		NEWELL CTR
		CITY:			FREEPORT
		STATE:			IL
		ZIP:			61032
		BUSINESS PHONE:		8152354171

	MAIL ADDRESS:	
		STREET 1:		29 E STEPHENSON ST
		STREET 2:		NEWELL CTR
		CITY:			FREEPORT
		STATE:			IL
		ZIP:			61032

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEWELL CO
		DATE OF NAME CHANGE:	19920703

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW NEWELL CO
		DATE OF NAME CHANGE:	19870713

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MATSCHULLAT DALE L
		CENTRAL INDEX KEY:			0001113020

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09608
		FILM NUMBER:		041058891

	BUSINESS ADDRESS:	
		STREET 1:		29 EAST STEPHENSON STREET
		CITY:			FREEPORT
		STATE:			IL
		ZIP:			61022
		BUSINESS PHONE:		8152354171

	MAIL ADDRESS:	
		STREET 1:		1410 GENEVA CLUB
		CITY:			LAKE GENEVA
		STATE:			WI
		ZIP:			53147
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd53900.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-09-30</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000814453</issuerCik>
        <issuerName>NEWELL RUBBERMAID INC</issuerName>
        <issuerTradingSymbol>NWL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001113020</rptOwnerCik>
            <rptOwnerName>MATSCHULLAT DALE L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1410 GENEVA CLUB DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LAKE GENEVA</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>53147</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP-Gen Counsel &amp; Corp Sec</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-09-30</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>I</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5038.8323</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>20.0433</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5038.8323</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By 401(k) Plan</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>/s/ Bradford R. Turner, Attorney-in-Fact for Dale L. Matschullat</signatureName>
        <signatureDate>2004-10-01</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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