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Segment Information
12 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
Segment Information Segment Information
During the first quarter of 2020, the Company appointed separate Chief Executive Officers for its Food and Commercial business units, each reporting directly to the Company's chief operating decision maker (CODM). The Company determined these appointments required a reassessment of its operating and reportable segments. As a result of its assessment, the Company concluded that the Food and Commercial business units were two separate operating segments but met the requirements to be aggregated into a single reportable segment, pursuant to authoritative accounting literature, as they had similar economic and qualitative characteristics.

During the second quarter of 2020, the Company implemented further changes to its management reporting structure, which
included:
The appointment of Chief Executive Officers for the Appliances and Cookware and Outdoor and Recreation business
units;
Expanding the responsibilities of the Food business unit Chief Executive Officer to include oversight of the Home Fragrance business unit; and
Expanding the responsibilities of the Commercial business unit Chief Executive Officer to include oversight of the Connected Home & Security business unit.

The Company determined these appointments required a reassessment of its operating and reportable segments. As a result of its
assessment, the Company concluded that it had the following five primary reportable segments:
SegmentKey BrandsDescription of Primary Products
Appliances and CookwareCalphalon®, Crock-Pot®, Mr. Coffee®, Oster® and Sunbeam®Household products, including kitchen appliances, gourmet cookware, bakeware and cutlery
Commercial SolutionsBRK®, First Alert®, Mapa®, Quickie®, Rubbermaid®, Rubbermaid Commercial Products®, and Spontex®Commercial cleaning and maintenance solutions; closet and garage organization; hygiene systems and material handling solutions; connected home and security and smoke and carbon monoxide alarms
Home SolutionsBall® (1), Chesapeake Bay Candle®, FoodSaver®, Rubbermaid®, Sistema®, WoodWick® and Yankee Candle®Food and home storage products; fresh preserving products, vacuum sealing products and home fragrance products
Learning and DevelopmentAprica®, Baby Jogger®, Dymo®, Elmer’s®, EXPO®, Graco®, Mr. Sketch®, NUK®, Paper Mate®, Parker®, Prismacolor®, Sharpie®, Tigex® Waterman® and X-Acto®Baby gear and infant care products; writing instruments, including markers and highlighters, pens and pencils; art products; activity-based adhesive and cutting products and labeling solutions
Outdoor and RecreationColeman®, Contigo®, ExOfficio®, Marmot®Products for outdoor and outdoor-related activities
(1) nwl-20201231_g1.gif and Ball®, TMs Ball Corporation, used under license.

The financial information below for 2019 and 2018 has been recast for the current segment structure. This structure reflects the manner in which the CODM regularly assesses information for decision-making purposes, including the allocation of resources. The Company also provides general corporate services to its segments which is reported as a non-operating segment, Corporate.


The Company’s segment and geographic results are as follows at and for the years ended December 31, (in millions):
 202020192018
Net sales (1)
Appliances and Cookware$1,706 $1,692 $1,819 
Commercial Solutions1,859 1,779 1,900 
Home Solutions1,971 1,875 1,935 
Learning and Development2,557 2,956 2,982 
Outdoor and Recreation1,292 1,413 1,515 
Other— — 
$9,385 $9,715 $10,154 
 202020192018
Operating income (loss) (2)
Appliances and Cookware$(217)$(535)$(1,596)
Commercial Solutions(85)(136)(134)
Home Solutions(12)(17)(4,270)
Learning and Development362 588 238 
Outdoor and Recreation(418)(64)(1,293)
Other— — 
Corporate(243)(291)(416)
Restructuring(21)(27)(87)
$(634)$(482)$(7,554)
 202020192018
Depreciation and amortization
Appliances and Cookware$21 $23 $23 
Commercial Solutions57 94 31 
Home Solutions92 89 82 
Learning and Development64 67 74 
Outdoor and Recreation39 44 46 
Corporate84 129 116 
$357 $446 $372 
 202020192018
Impairment of goodwill and intangible assets
Appliances and Cookware$299 $600 $1,712 
Commercial Solutions320 310 410 
Home Solutions290 158 4,406 
Learning and Development100 25 351 
Outdoor and Recreation482 120 1,417 
$1,491 $1,213 $8,296 
 202020192018
Capital expenditures
Appliances and Cookware$16 $17 $23 
Commercial Solutions72 40 44 
Home Solutions38 43 50 
Learning and Development69 68 55 
Outdoor and Recreation24 21 16 
Corporate40 59 75 
$259 $248 $263 
 December 31, 2020December 31, 2019
Segment assets
Appliances and Cookware$1,040 $1,468 
Commercial Solutions2,529 2,731 
Home Solutions3,017 3,327 
Learning and Development4,663 4,800 
Outdoor and Recreation988 1,570 
Corporate2,463 1,746 
$14,700 $15,642 

Geographic area information
202020192018
Net Sales (1) (3)
United States$6,260 $6,497 $6,808 
Canada413 423 456 
Total North America6,673 6,920 7,264 
Europe, Middle East and Africa1,394 1,398 1,463 
Latin America657 702 709 
Asia Pacific661 695 718 
Total International2,712 2,795 2,890 
$9,385 $9,715 $10,154 
(1)All intercompany transactions have been eliminated.
(2)Operating income (loss) by segment is net sales less cost of products sold, SG&A and impairment of goodwill, intangibles and other assets for continuing operations. Certain headquarters expenses of an operational nature are allocated to business segments primarily on a net sales basis. Corporate depreciation and amortization is allocated to the segments on a percentage of sales basis, and the allocated depreciation and amortization are included in segment operating income.
(3)Geographic sales information is based on the region from which the products are shipped and invoiced. Long-lived assets by geography are not presented because it is impracticable to do so.
Sales to Walmart Inc. and subsidiaries amounted to approximately 15% of consolidated net sales in 2020, 2019 and 2018, substantially across all segments. Sales to Amazon amounted to approximately 12%, 9% and 8% of consolidated net sales in 2020, 2019 and 2018, respectively, substantially across all segments.
The following table disaggregates revenue by major product grouping source and geography for the years ended December 31, (in millions):
2020
Appliances and CookwareCommercial SolutionsHome
Solutions
Learning and DevelopmentOutdoor and RecreationTotal
Appliances and Cookware$1,706 $— $— $— $— $1,706 
Commercial— 1,502 — — — 1,502 
Connected Home Security— 357 — — — 357 
Food— — 1,053 — — 1,053 
Home Fragrance— — 918 — — 918 
Baby and Parenting— — — 1,112 — 1,112 
Writing— — — 1,445 — 1,445 
Outdoor and Recreation— — — — 1,292 1,292 
Total$1,706 $1,859 $1,971 $2,557 $1,292 $9,385 
North America$1,068 $1,387 $1,568 $1,845 $805 $6,673 
International638 472 403 712 487 2,712 
Total$1,706 $1,859 $1,971 $2,557 $1,292 $9,385 
2019
Appliances and CookwareCommercial SolutionsHome
Solutions
Learning and DevelopmentOutdoor and RecreationTotal
Appliances and Cookware$1,692 $— $— $— $— $1,692 
Commercial— 1,402 — — — 1,402 
Connected Home Security— 377 — — — 377 
Food— — 842 — — 842 
Home Fragrance— — 1,033 — — 1,033 
Baby and Parenting— — — 1,111 — 1,111 
Writing— — — 1,845 — 1,845 
Outdoor and Recreation— — — — 1,413 1,413 
Total$1,692 $1,779 $1,875 $2,956 $1,413 $9,715 
North America$1,101 $1,345 $1,469 $2,091 $914 $6,920 
International591 434 406 865 499 2,795 
Total$1,692 $1,779 $1,875 $2,956 $1,413 $9,715 

2018
Appliances and CookwareCommercial SolutionsHome
Solutions
Learning and DevelopmentOutdoor and RecreationOtherTotal
Appliances and Cookware$1,819 $— $— $— $— $— $1,819 
Commercial— 1,523 — — — — 1,523 
Connected Home Security— 377 — — — — 377 
Food— — 881 — — — 881 
Home Fragrance— — 1,054 — — — 1,054 
Baby and Parenting— — — 1,133 — — 1,133 
Writing— — — 1,849 — — 1,849 
Outdoor and Recreation— — — — 1,515 — 1,515 
Other— — — — — 
Total$1,819 $1,900 $1,935 $2,982 $1,515 $$10,154 
North America$1,215 $1,429 $1,546 $2,082 $989 $$7,264 
International604 471 389 900 526 — 2,890 
Total$1,819 $1,900 $1,935 $2,982 $1,515 $$10,154 

Beginning January 1, 2021, the Company will report the operating results of its cookware product lines as part of the Food reporting unit within the Home Solutions segment, and no longer as part of the Appliances and Cookware segment. This change was the result of an assessment by the CODM to better align the cookware product lines with other similar product lines in various food categories. In connection with this change, the CEO for the Foods business will assume full responsibility for the overall brand strategy, business modeling, marketing and innovation of these product lines. The Company has determined this product line change did not result in a change to either of its Home Solutions or Appliances and Cookware reportable segments. Subsequent to this change, the Appliances and Cookware segment will be referred to as Home Appliances. The Company will recast prior period comparable results for both of these segments in its first quarter 2021 reporting to conform to this product line change.