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Segment Information
12 Months Ended
Dec. 31, 2014
Segment Reporting Information, Additional Information [Abstract]  
Segment Information
Industry Segment Information
On September 4, 2014, the Company acquired 100% of Ignite. Ignite is a designer and marketer of durable beverage containers sold under the Contigo® and Avex® brands and is included in the Company’s Home Solutions segment. On October 22, 2014, the Company acquired the assets of bubba, a designer and marketer of durable beverage containers, which is included in the Company’s Home Solutions segment. On December 15, 2014, the Company acquired Baby Jogger, a designer and marketer of premium infant and juvenile products focused on activity strollers and related accessories, which is included in the Company’s Baby & Parenting segment. The 2014 segment information includes the results of operations of all three acquired companies since the acquisition date. Refer to Footnote 2 for additional information about the acquisitions.
During 2014, the Company’s Endicia® and Culinary electrics and retail businesses were classified as discontinued operations based on the Company’s commitment to sell the businesses. Accordingly, the results of operations of these businesses have been classified as discontinued operations for all periods presented. The Endicia business was included in the Writing segment, and the Culinary businesses were included in the Home Solutions segment.
During 2013, the Company divested its Hardware and Teach businesses, which were primarily included in the former Specialty segment. Accordingly, the results of operations of these businesses were classified as discontinued operations. The remaining businesses in the former Specialty segment, specifically Dymo® Office and Endicia, were combined with the Writing segment given the significant channel and operating synergies.
As a result of these changes, the segment information in this footnote, Footnote 5 pertaining to restructuring and Footnote 8 pertaining to goodwill have been presented to reflect five business segments, including the impacts of classifying the Hardware, Teach, Endicia and Culinary electrics and retail businesses as discontinued operations.
The Company’s reportable segments are as follows:
Segment
  
Key Brands
  
Description of Primary Products
Writing
 
Sharpie®, Paper Mate®, Expo®, Parker®, Waterman®, Dymo® Office
 
Writing instruments, including markers and highlighters, pens and pencils; art products; fine writing instruments; labeling solutions
Home Solutions
 
Rubbermaid®, Contigo®, bubba®, Calphalon®, Levolor®, Goody®
 
Indoor/outdoor organization, food storage and home storage products; durable beverage containers; gourmet cookware, bakeware and cutlery; window treatments; hair care accessories
Tools
 
Irwin®, Lenox®, hilmor™, Dymo® Industrial
 
Hand tools and power tool accessories; industrial bandsaw blades; tools for HVAC systems; label makers and printers for industrial use
Commercial Products
  
Rubbermaid Commercial Products®, Rubbermaid® Healthcare
  
Cleaning and refuse products, hygiene systems, material handling solutions; medical and computer carts and wall-mounted workstations
Baby & Parenting
  
Graco®, Baby Jogger®, Aprica®, Teutonia®
  
Infant and juvenile products such as car seats, strollers, highchairs and playards

The Company’s segment and geographic results are as follows as of and for the years ended December 31, (in millions):
 
2014
 
2013
 
2012
Net Sales(1)
 
 
 
 
 
Writing
$
1,708.9

 
$
1,653.6

 
$
1,682.0

Home Solutions
1,575.4

 
1,560.3

 
1,524.6

Tools
852.2

 
817.9

 
806.1

Commercial Products
837.1

 
785.9

 
759.7

Baby & Parenting
753.4

 
789.3

 
736.1

 
$
5,727.0

 
$
5,607.0

 
$
5,508.5

Operating Income(2)
 
 
 
 
 
Writing
$
416.6

 
$
382.2

 
$
331.6

Home Solutions
196.0

 
213.1

 
198.3

Tools
94.6

 
68.3

 
109.8

Commercial Products
101.3

 
82.5

 
92.9

Baby & Parenting
40.6

 
91.2

 
72.7

Restructuring costs
(52.8
)
 
(110.3
)
 
(52.9
)
Corporate
(191.6
)
 
(111.9
)
 
(114.7
)
 
$
604.7

 
$
615.1

 
$
637.7


 
2014
 
2013
 
2012
Depreciation & Amortization(2)
 
 
 
 
 
Writing
$
25.9

 
$
30.5

 
$
30.8

Home Solutions
29.7

 
25.5

 
29.8

Tools
15.3

 
15.6

 
15.3

Commercial Products
21.4

 
24.0

 
25.1

Baby & Parenting
11.1

 
9.8

 
9.9

Corporate
50.4

 
49.8

 
46.8

 
$
153.8

 
$
155.2

 
$
157.7


 
2014
 
2013
 
2012
Capital Expenditures(3)
 
 
 
 
 
Writing
$
34.3

 
$
25.5

 
$
23.3

Home Solutions
31.1

 
31.5

 
34.4

Tools
18.4

 
29.3

 
33.0

Commercial Products
27.6

 
16.7

 
20.7

Baby & Parenting
8.7

 
6.9

 
15.6

Corporate(3)
40.1

 
26.9

 
47.0

 
$
160.2

 
$
136.8

 
$
174.0



 
2014
 
2013
Identifiable Assets
 
 
 
Writing
$
981.9

 
$
931.2

Home Solutions
806.4

 
559.4

Tools
605.0

 
595.7

Commercial Products
375.1

 
343.3

Baby & Parenting
481.0

 
321.9

Corporate(4)
3,431.7

 
3,318.2

 
$
6,681.1

 
$
6,069.7


Geographic Area Information
 
 
 
 
 
(in millions)
2014
 
2013
 
2012
Net Sales(1) (5)
 
 
 
 
 
United States
$
3,945.1

 
$
3,783.3

 
$
3,668.4

Canada
284.3

 
310.9

 
325.4

Total North America
4,229.4

 
4,094.2

 
3,993.8

Europe, Middle East and Africa
683.5

 
698.2

 
706.9

Latin America
409.9

 
392.6

 
335.5

Asia Pacific
404.2

 
422.0

 
472.3

Total International
1,497.6

 
1,512.8

 
1,514.7

 
$
5,727.0

 
$
5,607.0

 
$
5,508.5

Operating Income (Loss)(2) (6)
 
 
 
 
 
United States
$
405.2

 
$
474.6

 
$
462.8

Canada
62.7

 
74.9

 
66.8

Total North America
467.9

 
549.5

 
529.6

Europe, Middle East and Africa
82.0

 
(15.7
)
 
6.8

Latin America
39.1

 
29.7

 
14.9

Asia Pacific
15.7

 
51.6

 
86.4

Total International
136.8

 
65.6

 
108.1

 
$
604.7

 
$
615.1

 
$
637.7


(1)
All intercompany transactions have been eliminated. Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to 10.6%, 11.2% and 10.3% of consolidated trade sales in 2014, 2013 and 2012, respectively, substantially across all segments.

(2)
Operating income (loss) by segment is net sales less cost of products sold and selling, general & administrative (“SG&A”) expenses. Operating income by geographic area is net sales less cost of products sold, SG&A expenses, impairment charges and restructuring costs. Certain headquarters expenses of an operational nature are allocated to business segments and geographic areas primarily on a net sales basis. Depreciation and amortization is allocated to the segments on a percentage of sales basis, and the allocated depreciation and amortization is included in segment operating income.
    
Depreciation and amortization excludes $2.3 million, $3.8 million and $6.0 million included in discontinued operations for 2014, 2013 and 2012, respectively.

(3)
Corporate capital expenditures includes capital expenditures related to the SAP implementation. Capital expenditures exclude $1.7 million, $1.4 million and $3.2 million associated with discontinued operations in 2014, 2013 and 2012, respectively.

(4)
Corporate assets primarily include goodwill, capitalized software, cash, deferred tax assets and assets held for sale.

(5)
Geographic sales information is based on the region from which the products are shipped and invoiced. Long-lived assets by geography are not presented because it is impracticable to do so.

(6)
The following table summarizes the restructuring costs by region on a continuing basis included in operating income (loss) above (in millions):
 
2014
 
2013
 
2012
Restructuring Costs
 
 
 
 
 
United States
$
(28.9
)
 
$
(30.9
)
 
$
(28.9
)
Canada
(1.4
)
 
(0.4
)
 
(0.8
)
Total North America
(30.3
)
 
(31.3
)
 
(29.7
)
Europe, Middle East and Africa
(13.7
)
 
(69.9
)
 
(19.5
)
Latin America
(2.8
)
 
(5.2
)
 
(2.7
)
Asia Pacific
(6.0
)
 
(3.9
)
 
(1.0
)
Total International
(22.5
)
 
(79.0
)
 
(23.2
)
 
$
(52.8
)
 
$
(110.3
)
 
$
(52.9
)


The following table summarizes the net sales by product grouping for the years ended December 31, (in millions):
 
2014
 
2013
 
2012
Writing
 
 
 
 
 
Writing instruments
$
1,451.3

 
$
1,412.0

 
$
1,416.2

Technology solutions
257.6

 
241.6

 
265.8

 
1,708.9

 
1,653.6

 
1,682.0

Home Solutions:
 
 
 
 
 
Rubbermaid Consumer
867.5

 
849.9

 
822.8

Décor
315.3

 
320.4

 
318.5

Other
392.6

 
390.0

 
383.3

 
1,575.4

 
1,560.3

 
1,524.6

Tools
852.2

 
817.9

 
806.1

Commercial Products
837.1

 
785.9

 
759.7

Baby & Parenting
753.4

 
789.3

 
736.1

 
$
5,727.0

 
$
5,607.0

 
$
5,508.5