Segment Information

9 Months Ended

Sep. 30, 2012

Segment Reporting Information, Additional Information [Abstract]

Segment Information

Segment Information

Effective January 1, 2012, the Company, as part of Project Renewal, implemented certain changes to its organizational structure that resulted in the consolidation of the Company's three operating groups into two and of its 13 global business units ("GBU") into nine. One of the two operating groups is primarily consumer-facing ("Newell Consumer"), while the other is primarily commercial-facing ("Newell Professional"). Additionally, while not an operating group, the Baby & Parenting GBU is treated as a stand-alone operating segment. As of September 30, 2012, the Company’s three operating and reportable segments are as follows:

Reportable Segments	Key Brands	Description of Primary Products
Newell Consumer	Rubbermaid®, Levolor®, Goody®, Sharpie®,  Expo®, Paper Mate®, Parker®, Waterman®, Calphalon®	Indoor/outdoor organization, food storage and home storage products; window treatments; hair care accessories; writing instruments, including pens, pencils, markers and highlighters; fine writing instruments and leather goods; gourmet cookware, bakeware, cutlery and small kitchen electrics
Newell Professional	Rubbermaid® Commercial Products, Irwin®, Shur-line®, Bulldog®, Lenox®, Dymo®, Mimio®	Cleaning and refuse products, hygiene systems, material handling solutions and medical and computer carts, and wall-mounted work stations; hand tools and power tool accessories, manual paint applicators and convenience hardware; industrial bandsaw blades and cutting tools for pipes and HVAC systems; office technology solutions such as label makers and printers and interactive teaching solutions
Baby & Parenting	Graco®, Aprica®	Infant and juvenile products such as car seats, strollers, highchairs and playards

In October 2012, the Company announced certain changes to its organizational structure that will significantly impact the Company's business segments. Refer to Footnote 16 for further details.

The comparative information for segment results and identifiable assets has been restated to conform to the 2012 presentation and is as follows (in millions):

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2012			2011			2012			2011
Net Sales (1)
Newell Consumer	$	814.6		$	832.1		$	2,262.6		$	2,322.3
Newell Professional	535.4			541.6			1,571.4			1,545.4
Baby & Parenting	185.3			176.2			549.9			501.7
	$	1,535.3		$	1,549.9		$	4,383.9		$	4,369.4
Operating Income (Loss) (2)
Newell Consumer (5)	$	137.9		$	128.8		$	359.0		$	363.1
Newell Professional	70.6			84.5			204.9			214.2
Baby & Parenting	18.3			17.7			59.9			38.1
Impairment charges	—			(382.6		)	—			(382.6		)
Restructuring costs	(13.7		)	(5.5		)	(37.5		)	(12.3		)
Corporate (5)	(24.7		)	(35.1		)	(88.2		)	(88.8		)
	$	188.4		$	(192.2	)	$	498.1		$	131.7

	September 30, 2012		December 31, 2011
Identifiable Assets
Newell Consumer	$	1,496.2	$	1,363.7
Newell Professional	1,286.4		1,126.3
Baby & Parenting	308.6		305.3
Corporate (3)	3,272.1		3,365.6
	$	6,363.3	$	6,160.9

Geographic Area Information

	Three Months Ended					Nine Months Ended
	September 30,					September 30,
(in millions)	2012		2011			2012		2011
Net Sales (1), (4)
United States	$	1,058.8	$	1,041.0		$	2,981.7	$	2,915.1
Canada	94.4		103.3			262.5		284.7
Total North America	1,153.2		1,144.3			3,244.2		3,199.8
Europe, Middle East and Africa	174.4		203.7			537.2		617.2
Latin America	86.4		86.2			245.3		238.4
Asia Pacific	121.3		115.7			357.2		314.0
Total International	382.1		405.6			1,139.7		1,169.6
	$	1,535.3	$	1,549.9		$	4,383.9	$	4,369.4
Operating Income (Loss) (2), (6)
United States (5)	$	138.3	$	(137.3	)	$	359.0	$	86.0
Canada	20.9		25.1			54.4		61.5
Total North America	159.2		(112.2		)	413.4		147.5
Europe, Middle East and Africa (5)	3.2		(4.5		)	17.0		14.6
Latin America	6.2		4.6			2.6		13.3
Asia Pacific	19.8		(80.1		)	65.1		(43.7		)
Total International	29.2		(80.0		)	84.7		(15.8		)
	$	188.4	$	(192.2	)	$	498.1	$	131.7

(1) All intercompany transactions have been eliminated. Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to approximately 12.1% and 12.5% of consolidated net sales in the three months ended September 30, 2012 and 2011, respectively, and approximately 10.9% of consolidated net sales in the nine months ended September 30, 2012 and 2011.

(2) Operating income (loss) by segment is net sales less cost of products sold and selling, general & administrative (“SG&A”) expenses. Operating income by geographic area is net sales less cost of products sold, SG&A expenses, impairment charges, and restructuring costs. Certain headquarters expenses of an operational nature are allocated to business segments and geographic areas primarily on a net sales basis. Depreciation and amortization is allocated to the segments on a percentage of sales basis, and the allocated depreciation and amortization is included in segment operating income.

(3) Corporate assets primarily include goodwill, capitalized software, cash and deferred tax assets.

(4) Geographic sales information is based on the region from which the products are shipped and invoiced.

(5) The United States operating income is after considering $3.2 million and $7.1 million of incremental SG&A costs associated with Project Renewal for the three and nine months ended September 30, 2012, of which $3.2 million relates to the Consumer segment and $3.9 million relates to Corporate. The Europe, Middle East and Africa operating income is after considering $5.4 million and $11.5 million of incremental SG&A costs associated with the European Transformation Plan for the three months ended September 30, 2012 and 2011, respectively, and $22.0 million and $25.8 million for the nine months ended September 30, 2012 and 2011, respectively, all of which is included in Corporate.

(6) The following table summarizes the restructuring costs and impairment charges by region included in operating income (loss) above (in millions):

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2012		2011		2012		2011
Restructuring Costs
United States	$	5.3	$	—	$	21.4	$	—
Canada	0.3		—		0.8		—
Total North America	5.6		—		22.2		—
Europe, Middle East and Africa	6.1		5.5		11.7		12.3
Latin America	1.7		—		2.6		—
Asia Pacific	0.3		—		1.0		—
Total International	8.1		5.5		15.3		12.3
	$	13.7	$	5.5	$	37.5	$	12.3

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2012		2011		2012		2011
Impairment Charges
United States	$	—	$	266.8	$	—	$	266.8
Canada	—		—		—		—
Total North America	—		266.8		—		266.8
Europe, Middle East and Africa	—		9.2		—		9.2
Latin America	—		—		—		—
Asia Pacific	—		106.6		—		106.6
Total International	—		115.8		—		115.8
	$	—	$	382.6	$	—	$	382.6