Segment Information

3 Months Ended

Mar. 31, 2012

Segment Reporting Information, Additional Information [Abstract]

Segment Information

Segment Information

Effective January 1, 2012, the Company, as part of Project Renewal, implemented certain changes to its organizational structure that resulted in the consolidation of the Company's three operating groups into two and of its 13 global business units ("GBU") into nine. One of the two new operating groups is primarily consumer-facing ("Newell Consumer"), while the other is primarily commercial-facing ("Newell Professional"). Additionally, while not an operating group, the Baby & Parenting GBU is treated as a stand-alone operating segment. The Company’s three operating and reportable segments are as follows:

Reportable Segments	Key Brands	Description of Primary Products
Newell Consumer	Rubbermaid®, Levolor®, Goody®, Sharpie®,  Expo®, Paper Mate®, Parker®, Waterman®, Calphalon®	Indoor/outdoor organization, food storage and home storage products; window treatments; hair care accessories; writing instruments, including pens, pencils, markers and highlighters; fine writing instruments and leather goods; gourmet cookware, bakeware, cutlery and small kitchen electrics
Newell Professional	Rubbermaid® Commercial Products, Irwin®, Shur-line®, Bulldog®, Lenox®, Dymo®, Mimio®	Cleaning and refuse products, hygiene systems, material handling solutions and medical and computer carts, and wall-mounted work stations; hand tools and power tool accessories, manual paint applicators and convenience hardware; industrial bandsaw blades and cutting tools for pipes and HVAC systems; office technology solutions such as label makers and printers and interactive teaching solutions
Baby & Parenting	Graco®, Aprica®	Infant and juvenile products such as car seats, strollers, highchairs and playards

The comparative information for segment results and identifiable assets has been restated to conform to the 2012 presentation and is as follows (in millions):

	Three Months Ended
	March 31,
	2012			2011
Net Sales (1)
Newell Consumer	$	639.6		$	656.4
Newell Professional	510.6			467.5
Baby & Parenting	182.2			150.3
	$	1,332.4		$	1,274.2
Operating Income (Loss) (2)
Newell Consumer	$	75.5		$	90.8
Newell Professional	70.7			60.1
Baby & Parenting	22.4			7.4
Restructuring costs	(12.7		)	(5.8		)
Corporate	(31.7		)	(24.5		)
	$	124.2		$	128.0

	March 31, 2012		December 31, 2011
Identifiable Assets
Newell Consumer	$	1,453.1	$	1,363.7
Newell Professional	1,178.3		1,126.3
Baby & Parenting	295.6		305.3
Corporate (3)	3,361.8		3,365.6
	$	6,288.8	$	6,160.9

Geographic Area Information

	Three Months Ended
	March 31,
	2012			2011
Net Sales (1), (4)
United States	$	860.6		$	844.9
Canada	73.4			78.5
Total North America	934.0			923.4
Europe, Middle East and Africa	205.1			187.9
Latin America	77.2			72.3
Asia Pacific	116.1			90.6
Total International	398.4			350.8
	$	1,332.4		$	1,274.2
Operating Income (Loss) (2), (6)
United States	$	71.4		$	78.7
Canada	14.0			12.3
Total North America	85.4			91.0
Europe, Middle East and Africa (5)	23.4			15.0
Latin America	(9.2		)	5.0
Asia Pacific	24.6			17.0
Total International	38.8			37.0
	$	124.2		$	128.0

(1) All intercompany transactions have been eliminated. Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to approximately 9.9% and 10.0% of consolidated net sales in the three months ended March 31, 2012 and 2011, respectively.

(2) Operating income (loss) by segment is net sales less cost of products sold and selling, general & administrative (“SG&A”) expenses. Operating income by geographic area is net sales less cost of products sold, SG&A expenses, impairment charges, and restructuring costs. Certain headquarters expenses of an operational nature are allocated to business segments and geographic areas primarily on a net sales basis. Depreciation and amortization is allocated to the segments on a percentage of sales basis, and the allocated depreciation and amortization is included in segment operating income.

(3) Corporate assets primarily include goodwill, capitalized software, cash and deferred tax assets.

(4) Geographic sales information is based on the region from which the products are shipped and invoiced.

(5) The Europe, Middle East and Africa operating income is after considering $10.0 million and $5.3 million of incremental SG&A costs associated with the European Transformation Plan for the three months ended March 31, 2012 and 2011, respectively.

(6) The following table summarizes the restructuring costs by region included in operating income (loss) above:

	Three Months Ended
	March 31,
	2012		2011
Restructuring Costs
United States	$	10.4	$	—
Canada	0.5		—
Total North America	10.9		—
Europe, Middle East and Africa	1.2		5.8
Latin America	0.2		—
Asia Pacific	0.4		—
Total International	1.8		5.8
	$	12.7	$	5.8