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Segment Information
12 Months Ended
Dec. 31, 2011
Segment Reporting Information, Additional Information [Abstract]  
Segment Information
Segment Information
The Company’s reportable segments are as follows:
Segment
  
Key Brands
  
Description of Primary Products
Home & Family
  
Rubbermaid®,  Graco®, Aprica®, Levolor®, Calphalon®, Goody®
  
Indoor/outdoor organization, food storage and home storage products; infant and juvenile products such as car seats, strollers, highchairs and playards; drapery hardware, window treatments and cabinet hardware; gourmet cookware, bakeware, cutlery and small kitchen electrics; hair care accessories
Office Products
  
Sharpie®, Expo®,  Dymo®, Mimio®, Paper Mate®, Parker®, Waterman®
  
Writing instruments, including pens, pencils, markers and highlighters, and art products; fine writing instruments and leather goods; office technology solutions such as label makers and printers, interactive teaching solutions and on-line postage
Tools, Hardware & Commercial Products
  
Lenox®, Rubbermaid® Commercial Products, Irwin®, Shur-line®, Bulldog®
  
Industrial bandsaw blades and cutting tools for pipes and HVAC systems; hand tools and power tool accessories; manual paint applicators, window hardware and convenience hardware; cleaning and refuse products, hygiene systems, material handling solutions and medical and computer carts, and wall-mounted workstations

The Company’s segment and geographic results are as follows as of and for the years ended December 31, (in millions):
 
2011
 
2010
 
2009
Net Sales (1)
 
 
 
 
 
Home & Family
$
2,390.5

 
$
2,378.4

 
$
2,377.2

Office Products
1,778.8

 
1,708.9

 
1,674.7

Tools, Hardware & Commercial Products
1,695.3

 
1,570.9

 
1,431.5

 
$
5,864.6

 
$
5,658.2

 
$
5,483.4

Operating Income (2)
 
 
 
 
 
Home & Family
$
280.5

 
$
281.8

 
$
274.7

Office Products
300.2

 
269.4

 
235.2

Tools, Hardware & Commercial Products
234.3

 
246.6

 
246.0

Impairment charges
(382.6
)
 

 

Restructuring costs
(50.1
)
 
(77.4
)
 
(100.0
)
Corporate
(125.1
)
 
(96.9
)
 
(80.6
)
 
$
257.2

 
$
623.5

 
$
575.3

 
2011
 
2010
 
2009
Depreciation & Amortization (2)
 
 
 
 
 
Home & Family
$
44.5

 
$
51.4

 
$
51.3

Office Products
32.2

 
32.1

 
39.6

Tools, Hardware & Commercial Products
45.5

 
49.7

 
48.9

Corporate
39.4

 
39.1

 
35.3

 
$
161.6

 
$
172.3

 
$
175.1

Capital Expenditures (3)
 
 
 
 
 
Home & Family
$
42.4

 
$
38.2

 
$
30.8

Office Products
39.5

 
35.5

 
35.2

Tools, Hardware & Commercial Products
59.6

 
28.5

 
26.2

Corporate
81.4

 
62.5

 
61.1

 
$
222.9

 
$
164.7

 
$
153.3


 
2011
 
2010
Identifiable Assets
 
 
 
Home & Family
$
882.4

 
$
896.4

Office Products
1,019.6

 
972.0

Tools, Hardware & Commercial Products
893.3

 
931.5

Corporate (4)
3,365.6

 
3,605.4

 
$
6,160.9

 
$
6,405.3


Geographic Area Information
 
2011
 
2010
 
2009
Net Sales (1) (5)
 
 
 
 
 
United States
$
3,915.7

 
$
3,870.3

 
$
3,806.8

Canada
376.3

 
351.0

 
317.6

Total North America
4,292.0

 
4,221.3

 
4,124.4

Europe, Middle East and Africa
815.3

 
800.5

 
791.0

Latin America
318.6

 
267.0

 
259.5

Asia Pacific
438.7

 
369.4

 
308.5

Total International
1,572.6

 
1,436.9

 
1,359.0

 
$
5,864.6

 
$
5,658.2

 
$
5,483.4

Operating Income (Loss) (2) (7)
 
 
 
 
 
United States
$
166.9

 
$
471.9

 
$
492.6

Canada
81.2

 
79.1

 
63.3

Total North America
248.1

 
551.0

 
555.9

Europe, Middle East and Africa (6)
16.6

 
10.0

 
(19.7
)
Latin America
12.8

 
(1.3
)
 
22.3

Asia Pacific
(20.3
)
 
63.8

 
16.8

Total International
9.1

 
72.5

 
19.4

 
$
257.2

 
$
623.5

 
$
575.3


(1)
All intercompany transactions have been eliminated. Sales to Wal-Mart Stores, Inc. and subsidiaries amounted to 11.0%, 11.9% and 12.3% of consolidated net sales in 2011, 2010 and 2009, respectively, substantially across all segments.

(2)
Operating income (loss) by segment is net sales less cost of products sold and selling, general & administrative (“SG&A”) expenses. Operating income by geographic area is net sales less cost of products sold, SG&A expenses, impairment charges, and restructuring costs. Certain headquarters expenses of an operational nature are allocated to business segments and geographic areas primarily on a net sales basis. Depreciation and amortization is allocated to the segments on a percentage of sales basis, and the allocated depreciation and amortization is included in segment operating income.

(3)
Corporate capital expenditures primarily relate to the SAP implementation.

(4)
Corporate assets primarily include goodwill, capitalized software, cash and deferred tax assets.

(5)
Geographic sales information is based on the region from which the products are shipped and invoiced.

(6)
The Europe, Middle East and Africa operating income (loss) is after considering $37.4 million and $15.2 million of incremental SG&A costs associated with the European Transformation Plan for 2011 and 2010, respectively.

(7)
The following table summarizes the restructuring costs and impairment charges by region included in operating income (loss) above (in millions):
 
2011
 
2010
 
2009
Restructuring Costs:
 
 
 
 
 
United States
$
(29.3
)
 
$
(18.1
)
 
$
(32.6
)
Canada
(0.1
)
 
(7.9
)
 
(5.7
)
Total North America
(29.4
)
 
(26.0
)
 
(38.3
)
Europe, Middle East and Africa
(19.5
)
 
(30.4
)
 
(36.4
)
Latin America
(0.7
)
 
(12.9
)
 
(6.3
)
Asia Pacific
(0.5
)
 
(8.1
)
 
(19.0
)
Total International
(20.7
)
 
(51.4
)
 
(61.7
)
 
$
(50.1
)
 
$
(77.4
)
 
$
(100.0
)
Impairment Charges:
 
 
 
 
 
United States
$
(266.8
)
 
$

 
$

Canada

 

 

Total North America
(266.8
)
 

 

Europe, Middle East and Africa
(9.2
)
 

 

Latin America

 

 

Asia Pacific
(106.6
)
 

 

Total International
(115.8
)
 

 

 
$
(382.6
)
 
$

 
$



The following table summarizes the net sales by product grouping for the years ended December 31, (in millions):
 
2011
 
2010
 
2009
Home & Family (1)
 
 
 
 
 
Rubbermaid Consumer
$
827.2

 
$
819.7

 
$
847.7

Baby & Parenting
680.4

 
700.2

 
703.6

Décor
464.8

 
458.8

 
450.9

Other
418.1

 
399.7

 
375.0

 
2,390.5

 
2,378.4

 
2,377.2

Office Products (1)
1,778.8

 
1,708.9

 
1,674.7

Tools, Hardware & Commercial Products (1)
1,695.3

 
1,570.9

 
1,431.5

 
$
5,864.6

 
$
5,658.2

 
$
5,483.4