SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

SWARTZ JEFFREY B

(Last)

(First)

(Middle)

200 DOMAIN DRIVE

(Street)

STRATHAM

03885

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
TIMBERLAND CO [ TBL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
02/17/2011

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	02/17/2011		S⁽¹⁾		5,357	D	$36.3	764,654	D
Class A Common Stock	02/17/2011		S		1,700	D	$36.31	762,954	D
Class A Common Stock	02/17/2011		S		4,165	D	$36.32	758,789	D
Class A Common Stock	02/17/2011		S		1,800	D	$36.33	756,989	D
Class A Common Stock	02/17/2011		S		2,630	D	$36.34	754,359	D
Class A Common Stock	02/17/2011		S		450	D	$36.35	753,909	D
Class A Common Stock	02/17/2011		S		1,675	D	$36.36	752,234	D
Class A Common Stock	02/17/2011		S		1,100	D	$36.37	751,134	D
Class A Common Stock	02/17/2011		S		600	D	$36.38	750,534	D
Class A Common Stock	02/17/2011		S		1,225	D	$36.39	749,309	D
Class A Common Stock	02/17/2011		S		800	D	$36.4	748,509	D
Class A Common Stock	02/17/2011		S		800	D	$36.43	747,709	D
Class A Common Stock	02/17/2011		S		800	D	$36.46	746,909	D
Class A Common Stock	02/17/2011		S		1,160	D	$36.47	745,749	D
Class A Common Stock	02/17/2011		S		1,200	D	$36.48	744,549	D
Class A Common Stock	02/17/2011		S		1,699	D	$36.49	742,850	D
Class A Common Stock	02/17/2011		S		100	D	$36.5	742,750	D
Class A Common Stock	02/17/2011		S		241	D	$36.51	742,509	D
Class A Common Stock								31,200	I	By Self As Custodian⁽²⁾
Class A Common Stock								87,204	I	By Spouse⁽³⁾
Class A Common Stock								278,204	I	By Swartz Trust⁽⁴⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These shares and all other shares listed below in this column of Table 1 are besing sold pursuant to a 10b5-1 trading plan. Due to the number of execution prices the transaction is reported on multiple Form 4 filings.

2. The Reporting Person, as custodian for his sons, Daniel, Samuel and Noah Swartz, under the MA Uniform Gifts to Minors Act, holds the following shares for his sons: 15,600 shares each for Daniel and Samuel Swartz of Class A Common Stock.

3. Reporting Person's spouse received shares as a gift. Reporting Person disclaims ownership of these shares.

4. The Reporting Person is one of the beneficiaries of The Sidney W. Swartz 1982 Family Trust, which Trust holds 278,204 shares of Class A Common Stock and 3,220,612 shares Class B.

	/s/Danette Wineberg, attorney-in-fact for Jeffrey B. Swartz	02/22/2011
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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