EX-99.1 2 dex991.htm PRESENTATION DATED SEPTEMBER 15, 2009 Presentation dated September 15, 2009
September 2009
Exhibit 99.1


2
Big & Tall Market
Market defined as:
big = waist size between 40”
and 70”
tall = height over 6’2”
Big and tall men account for approximately 11% of the
male population.
Big and tall market size is approximately $6 billion and
growing at almost twice the rate of the regular size
men’s apparel market.
Big & tall apparel market is highly fragmented;
characterized by many small, local operators.


3
Market is growing as a percent to total
menswear sales
Obesity Trends* Among U.S. Adults
(*BMI
30, or about 30 lbs overweight)
No Data          <10%           10%–14%
15%–19%           20%–24%          25%–29%             30%
1985
2005
2000
1995
1990
2007
Source: CDC


4
2009
Goals
Sales Decrease of 10% -
12%
Generate Free Cash Flow between $20.0m -
$25.0m
Maximize Availability under the Credit Facility and
pay down bank debt to $14.5m -
$18.0m
Reduce Inventory Levels by 10.0% or $10.0m
Reduce SG&A Expense by 15% to $151.0m
Limit Capital Expenditures to $5.0m
Improve Merchandise Margins between 275 to 325
basis points
Improve our Customers’
Shopping Experience
through enhanced sales training programs and the
use of business productivity tools.


5
Sale of Common Stock
On September 2, we sold 4,950,000 shares of common
stock to institutional investors.
Sale price of $2.75/share raised $13.6m of capital.
Transaction costs of approximately $1.0m results in
Net Proceeds of approximately $12.6m.
Funds will be used to pay down revolving debt and
used for working capital purposes.


6
Selected Balance Sheet Information
$17.3m
$12.5m
$7.0 -
$8.0m
Fixed Term Loan 
$41.0m
$38.7m
$7.5m –
$10.0m
Borrowing Under
Revolver
$117.8m
$98.6m
$88.6m
Inventory
2007
2008
2009
Projected
Projected Borrowing Under Revolver includes the impact from
the September 2009 sale of stock from a shelf registration.


7
Selected Income Statement Information
$4.3m
$3.0m
$1.0m
Interest Expense 
$33.9m
$34.1m
$20.0m
Marketing Expense
$-9.6m
$7.6m
$20.0m -
$25.0m
Free Cash Flow 
44.4%
42.7%
43.7% –
44.2%
Gross Margin
$178.1m
$178.1m
$151.0m
SG&A
$464.1m
$444.2m
-10.0% to -12.0%
Sales
2007
2008
2009 Projected
Free Cash Flow is defined as cash flow from operating activities, less
capital expenditures and discretionary store asset acquisitions.


Our Store Concepts


9
Casual Male Stores
Casual Male XL is the nation’s largest
specialty retailer of big & tall clothing with
401 full price stores and 65 outlet stores in
47 states
CT-10
DE-3
RI-1
MA-13
MD-13
NH-3
NJ-20
VT-1
4
2
10
55
5
29
10
4
23
12
3
5
5
2
20
8
10
2
11
1
4
2
6
33
19
3
5
25
5
1
8
39
13
7
8
1
1
1
3
Long term potential –
additional 100-130 more stores


10
Rochester
Targets the higher income consumer
within the big and tall market
$100,000 per year average salary
22 store locations in downtown
major metropolitan areas and
upscale suburbs
Average store size: 8,156 square ft
Average sales / square foot: $256
Stores carry higher-end designer
product
Average transaction size: $300
Rochester
* 1 London, United Kingdom
Ma-1
CT-1
DC-1
1
5
1
2
1
1
2
3
1
Locations


Hybrid Stores


12
Concept
The Hybrid store, as conceived, is a combination Casual
Male, Rochester store featuring the lifestyle sportswear
apparel wardrobe needs offered by Casual Male, but
with an added lifestyle of higher end fashion apparel
offered by Rochester and an enhanced Clothing section
featuring the quality and fashion of Rochester Clothing
and the price points of Casual Male clothing


13
Hybrids
Eliminated duplicative accessories/furnishings between combined
Rochester and Casual Male.
Good, better, best tiered offering with most of best coming from
Rochester’s good and better assortment.
Edited assortment for brands carried in both companies i.e. Polo, CK
Jeans.  Assortment will be merged presenting a broader range of price
points and looks without duplication
Store will be merchandised separately by brand except:
Denim will be presented as a combined shop
Sportswear will be presented by Brand
Clothing/Furnishings will be merchandised as a combined shop
Shoes will be set up as a service environment. 


14
OPERATIONAL MODELS
Full Service Tailoring
Full Service
Tailoring
No Tailoring Service
Offered
Tailoring
Leaning Towards Full
Service
Full Service
Semi Self Service
Service
Mid-High Moderate
High End
Moderate
Pricing
$45.00
$74.90
$32.10
Average Unit
Retail
9,045
8,156
3,515
Square Footage
Hybrid Store
Rochester
Casual Male


15
OAKBROOK, IL •
Existing Locations


16
OAKBROOK, IL •
Hybrid Store Front


17
TYPICAL HYBRID STORE LAYOUT PROPOSAL


18
TYPICAL HYBRID STORE SHOP IDENTITY
LIGHT WOOD vs. DARK WOOD


19
CMRG Comparable Sales Trend
-0.15
-0.1
-0.05
0
0.05
0.1
2005
2006
2007
2008
Q1
Q2
2009


20
Our Direct to Consumer Brands
CasualmaleXL.com
Rochesterclothing.com
Livingxl.com
BTDirect.com
ShoesXL.com


21
CMRG Internet Sales by Year
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
2002
2003
2004
2005
2006
2007
2008


22


23


24


25


26


27


28
Obesity in Europe
135 million adults are affected by obesity
Many countries more than half the adult population is
overweight and 30% defined as clinically obese
In most European countries 1 in 4 children are obese
which is over 80 million children


29
Casual Male XL Loyalty Program Rewards
Current Program Performance:
2.2MM customers have been enrolled to date
Of the 1.43MM retail customers, 1.18 or 83% are
enrolled
83% of new customers captured in POS are being
enrolled
88% of transactions involved an XL Rewards member
Loyalty members average spend per transaction is
17% or $15 higher than non-members
March 2009 Launched Prestige XL rewards for highest
spending customers, spend over $1,000 per year


30
Forward Looking Statements:
This presentation contains certain forward-looking statements concerning the
Company's operations, performance, and financial condition. Such
forward-looking
statements are subject to various risks and uncertainties that could cause actual results
to differ materially from those indicated. Such risks and uncertainties may include, but
are not limited to: the failure to implement the Company's business plan for increased
profitability and growth in the Company's retail stores sales and direct-to-consumer
segments, the failure of management to develop the Company’s new direct to consumer
businesses, the failure of changes in management to achieve improvement in the
Company's competitive position, adverse changes in costs vital to catalog operations,
such as postage, paper and acquisition of prospects, declining response rates to catalog
offerings, failure to maintain efficient and uninterrupted order-taking and fulfillment in
our direct-to-consumer business, changes in or miscalculation of fashion trends,
extreme or unseasonable weather conditions, economic downturns, escalation of energy
costs, a weakness in overall consumer demand, increases in wage rates, the ability to
hire and train associates, trade and security restrictions and political or financial
instability in countries where goods are manufactured, increases
in raw material costs
from inflation and other factors, the interruption of merchandise flow from the
Company's centralized distribution facilities, competitive pressures, and the adverse
effects of natural disasters, war, acts of terrorism or threats of either, or other armed
conflict, on the United States and international economies. These, and other risks and
uncertainties, are detailed in the Company's filings with the Securities and Exchange
Commission, including the Company's Annual Report on Form 10-K for the fiscal year
ended January 31, 2009 filed on March 23, 2009 and other Company
filings with the
Securities and Exchange Commission. Casual Male assumes no duty to update or revise
its forward-looking statements even if experience or future changes make it clear that
any projected results expressed or implied therein will not be realized.