SCHEDULE 14A INFORMATION
            REQUIRED IN PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant {   }

Filed by a Party other than the Registrant { x }

Check the appropriate box:

{   }   Preliminary Consent Statement

{   }   Confidential, for Use of the Commission Only (as Permitted by  Rule 14a-
        6(e)(2))

{   }   Definitive Consent Statement

{ x }   Definitive Additional Materials

{   }   Soliciting Material Pursuant to  Section  240.14a-11(c) or Section  240.
        14a-12


                                  DESIGNS, INC.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                            JEWELCOR MANAGEMENT, INC.
     (NAME OF PERSON(S) FILING DEFINITVE ADDITIONAL MATERIAL, IF OTHER THAN
                                   REGISTRANT)

Payment of Filing Fee (Check the appropriate box):

{ x } No Fee required.

{   } Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11:




                  AN IMPORTANT MESSAGE REGARDING DESIGNS, Inc.
        Jewelcor Management, Inc. is Firmly Committed to Sell the Company


Dear Fellow Stockholders:

We need your support now because we believe that Designs, Inc. should be sold to
the highest bidder without any qualifications.  Why doesn't the company take the
same position if they really intend to sell?

                     JMI IS COMMITTED TO GET THE BEST PRICE
                          FROM THE SALE OF THE COMPANY

You should be aware that the Board of  Directors  is not  obligated  to sell the
company or to disclose the terms of any transaction that it does not accept.  If
we do not succeed in this consent solicitation,  management could then implement
additional  anti-takeover  devices which could  seriously  and adversely  affect
stockholders.

TIME IS OF THE ESSENCE!  The JMI consent  solicitation  - which seeks to replace
all of the existing  directors of Designs,  Inc. except the founder and Chairman
of the Board,  Stanley I. Berger - expires on  February 5, 1999.  If we have not
received  consents  representing  a majority of the shares by then,  the consent
solicitation  will  terminate  and the  stockholders  will be left with the same
Board that has lost so much  money for the  stockholders  over the last  several
years.

REMEMBER - It was the JMI  consent  solicitation  that  resulted  in the Designs
Board stating it would consider  transactions  to maximize  stockholder  value -
after 4 years of a management which cost so much money for the stockholders.

ASK  YOURSELF  - If our  consent  solicitation  is  not  successful,  will  this
management  really  complete  the  sale  of the  company?  Or will it be back to
"business as usual?"

We urge you not to trust this  Board of  Directors  to  conduct  the sale of the
Company.

                       CONSIDER THE CURRENT BOARD'S RECORD

Under the leadership of the current Board of Directors your investment decreased
from $7.00 per share on  December  31,  1994 to $.69 on  November  25,  1998,  a
decline of $6.31 or  approximately  90%. They also reported an operating loss of
$71.4 million for the 21 months ended October 31, 1998.  After this  performance
should you trust this Board of Directors to sell our company?










                         WHO HAS THE BEST INCENTIVE FOR
                           MAXIMIZING VALUE IN A SALE?

Mr. Stanley Berger, Founder and Chairman of the Board of Directors,  who has had
a longstanding 22 year relationship with Levi Strauss,  has provided his consent
to the JMI proposals.  In contrast to the entire Board of Directors and officers
of the company who actually own 151,692 shares of the  outstanding  stock of the
company  collectively,  Mr. Berger personally owns 958,606 shares. It is obvious
to us that Mr. Berger is  substantially  more comfortable with the company being
sold at the best price with our suggested slate of directors.

We do not believe that current  management is the best choice to direct the sale
of the Company.  Ask yourself:  Why would they want to work  themselves out of a
job since they have little to gain  financially  because of their  insignificant
shareholdings?

Furthermore,  we are concerned that Shields & Company's  priority seems to be to
win the proxy contest, and not to sell the company.

                    PLEASE SIGN, DATE AND RETURN YOUR CONSENT
                          IN FAVOR OF THE JMI PROPOSALS

This is a very time consuming process and an expensive  personal effort for JMI.
We have worked very hard to try to benefit all stockholders. Please give us your
support.  If we prevail, we will continue our efforts to get the very best price
for the sale of our company for the benefit of all stockholders.

We need your  immediate  support.  Every share counts,  and your vote can be the
deciding  factor in this very important  issue.  Please sign, date and mail your
consent to support our efforts today.

         If you have any questions Please call me.
         1-800-880-6972
         Thanks.

                                             Sincerely,

                                             Jewelcor Management, Inc.



                                             /S/ SEYMOUR HOLTZMAN

                                             Seymour Holtzman