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Revenue (Notes)
9 Months Ended
Apr. 30, 2021
Revenue [Abstract]  
Revenue from Contract with Customer [Text Block]
2020/2021 North American Credit Offer and Epic Coverage
As a result of the COVID-19 pandemic, the Company closed its North American destination mountain resorts, regional ski areas and retail stores early during the 2019/2020 North American ski season, beginning on March 15, 2020. Subsequently, the Company announced a credit offer for all existing 2019/2020 North American ski season pass product holders to purchase 2020/2021 North American ski season pass products at a discount (the “Credit Offer”). The Credit Offer discounts ranged from a minimum of 20% to a maximum of 80% for season pass holders, depending on the number of days the pass holder used their pass product during the 2019/2020 season and a credit, with no minimum, but up to 80% for multi-day pass products, such as the Epic Day Pass, based on total unused days. The Credit Offer was considered a contract modification which constituted a material right to 2019/2020 North American ski season guests and, as such, represents a separate performance obligation to which the Company allocated a transaction price of approximately $120.9 million. As a result, the Company deferred $120.9 million of pass product revenue, which would have otherwise been recognized as lift revenue during the year ended July 31, 2020. The Credit Offer expired on September 17, 2020 and the Company recorded $15.4 million as lift revenue during the three months ended October 31, 2020, which was the amount of Credit Offer discounts that were not redeemed. The remaining deferred revenue associated with the Credit Offer was recognized as lift revenue primarily during the 2020/2021 North American ski season, as the performance obligations were satisfied.
In April 2020, the Company announced Epic Coverage, which is included with the purchase of all North American pass products for no additional charge. Epic Coverage offers refunds to North American pass product holders if certain qualifying personal or resort closure events occur before or during the North American ski season. The estimated amount of refunds reduce the amount of pass product revenue recognized by the Company. To estimate the amount of refunds under Epic Coverage, the Company considered (i) historical claims data for personal events, (ii) provincial, state, county and local COVID-19 regulations and public health orders, (iii) the ability for the Company’s pass holders to make reservations on their preferred days (for only the 2020/2021 North American ski season, during which the Company utilized a reservation system), and (iv) the Company’s operating plans for its resorts. The Company believes the estimates of refunds are reasonable; however, actual results could vary materially from such estimates, and such estimates will be remeasured at each reporting date.
Additionally, for the 2020/2021 North American ski season, the Company introduced Epic Mountain Rewards, a program which provides pass product holders a discount of 20% off on-mountain food and beverage, lodging, group ski and ride school lessons, equipment rentals and more at the Company’s North American owned and operated Resorts. Epic Mountain Rewards constitutes a material right to pass product holders and as a result, the Company allocates a portion of the pass product transaction price to these other lines of business.

Disaggregation of Revenues
The following table presents net revenues disaggregated by segment and major revenue type for the three and nine months ended April 30, 2021 and 2020 (in thousands):
Three Months Ended April 30,Nine Months Ended April 30,
 2021202020212020
Mountain net revenue:
Lift$577,680 $374,818 $1,041,546 $900,995 
Ski School80,390 76,563 138,824 187,840 
Dining45,294 61,632 80,172 158,980 
Retail/Rental91,286 78,133 203,718 259,761 
Other34,533 44,158 101,092 154,105 
Total Mountain net revenue$829,183 $635,304 $1,565,352 $1,661,681 
Lodging net revenue:
     Owned hotel rooms$10,252 $8,126 $24,325 $39,323 
Managed condominium rooms
28,726 23,744 58,391 69,984 
Dining
4,849 8,099 8,807 37,353 
Transportation
4,663 5,672 7,610 15,748 
Golf
— — 8,646 10,606 
Other
8,652 9,775 25,834 37,411 
57,142 55,416 133,613 210,425 
Payroll cost reimbursements
1,953 2,969 5,174 9,605 
Total Lodging net revenue $59,095 $58,385 $138,787 $220,030 
Total Resort net revenue$888,278 $693,689 $1,704,139 $1,881,711 
Total Real Estate net revenue800 398 1,369 4,784 
Total net revenue$889,078 $694,087 $1,705,508 $1,886,495 

Contract Balances
Deferred revenue balances of a short-term nature were $238.1 million and $256.4 million as of April 30, 2021 and July 31, 2020, respectively. Deferred revenue balances of a long-term nature, comprised primarily of long-term private club initiation fee revenue, were $120.8 million and $121.9 million as of April 30, 2021 and July 31, 2020, respectively. For the three and nine months ended April 30, 2021, the Company recognized approximately $89.8 million and $225.9 million, respectively, of revenue that was included in the deferred revenue balance as of July 31, 2020. As of April 30, 2021, the weighted average remaining period over which revenue for unsatisfied performance obligations on long-term private club contracts will be recognized was approximately 16 years. Trade receivables, net were $208.1 million and $106.7 million as of April 30, 2021 and July 31, 2020, respectively.
Costs to Obtain Contracts with Customers
As of April 30, 2021, $1.0 million of costs to obtain contracts with customers were recorded within other current assets on the Company’s Consolidated Condensed Balance Sheet. The amounts capitalized are subject to amortization commensurate with the revenue recognized for related skier visits. The Company recorded amortization of $8.6 million and $16.4 million, respectively, for these costs during the three and nine months ended April 30, 2021, which was recorded within Mountain and Lodging operating expenses on the Company’s Consolidated Condensed Statement of Operations.