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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 QTJ1nBGSGbUXAFKBAVkQon5Tk138fI/TQt6rTK3kHOXK73cRl9KUJrXrqBMF7Qgt
 MInGFiFmZLYbOuA1URuhpQ==

<SEC-DOCUMENT>0001401535-07-000002.txt : 20070702
<SEC-HEADER>0001401535-07-000002.hdr.sgml : 20070702
<ACCEPTANCE-DATETIME>20070702162953
ACCESSION NUMBER:		0001401535-07-000002
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070629
FILED AS OF DATE:		20070702
DATE AS OF CHANGE:		20070702

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DREAMS INC
		CENTRAL INDEX KEY:			0000810829
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-HOBBY, TOY & GAME SHOPS [5945]
		IRS NUMBER:				870368170
		STATE OF INCORPORATION:			UT
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		2 SOUTH UNIVERSITY DRIVE
		STREET 2:		SUITE 325
		CITY:			PLANTATION
		STATE:			FL
		ZIP:			11111
		BUSINESS PHONE:		9543770002

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	STRATAMERICA CORP
		DATE OF NAME CHANGE:	19920703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Bates Kevin Michael
		CENTRAL INDEX KEY:			0001402407

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33405
		FILM NUMBER:		07955641

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		847-647-7010

	MAIL ADDRESS:	
		STREET 1:		310 N. DEERE PARK DRIVE W.
		CITY:			HIGHLAND PARK
		STATE:			IL
		ZIP:			60035
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2007-06-29</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000810829</issuerCik>
        <issuerName>DREAMS INC</issuerName>
        <issuerTradingSymbol>DRJ</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001402407</rptOwnerCik>
            <rptOwnerName>Bates Kevin Michael</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O DREAMS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>2 S. UNIVERSITY DRIVE, SUITE 325</rptOwnerStreet2>
            <rptOwnerCity>PLANTATION</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33324</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Div President - Retail</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>16667</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>175</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By daughter</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>175</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                    <footnoteId id="F2"/>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By son</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.6</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2006-02-10</value>
            </exerciseDate>
            <expirationDate>
                <value>2011-02-10</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>166667</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">These shares involved a gift of securities under the Uniform Gift to Minors Act by the reporting person to his daughter, who shares the reporting person's household.  The reporting person disclaims beneficial ownership of the shares held by his daughter, and this report should not be deemed an admission that the reporting person is the beneficial owner of his daughter's shares for purposes of Section 16 or for any other purpose.</footnote>
        <footnote id="F2">These shares involved a gift of securities under the Uniform Gift to Minors Act by the reporting person to his son, who shares the reporting person's household.  The reporting person disclaims beneficial ownership of the shares held by his son, and this report should not be deemed an admission that the reporting person is the beneficial owner of his son's shares for purposes of Section 16 or for any other purpose.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Kevin Bates</signatureName>
        <signatureDate>2007-07-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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