Condensed Consolidated Statements Of Operations (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Revenues:
Manufacturing/Distribution	$ 2,751	$ 3,279
Retail	26,697	20,224
Other - Fees	74	28
Total Revenues	29,522	23,531
Expenses:
Cost of sales-mfg/distribution	1,548	1,884
Cost of sales-retail	14,289	10,983
Operating expenses	13,880	12,026
Depreciation and amortization	721	642
Total Expenses	30,438	25,535
(Loss) from operations	(916)	(2,004)
Interest (expense), net	(177)	(124)
(Loss) before income taxes	(1,093)	(2,128)
Provision for income tax benefit	420	856
Net (loss)	(673)	(1,272)
Loss attributable to non-controlling interest	21	26
Net (loss) attributable to Dreams, Inc.	$ (652)	$ (1,246)
(Loss) per share:
Basic: (Loss) per share	$ (0.01)	$ (0.03)
Weighted average shares outstanding - Basic	44,662,586	44,493,881
Diluted: (Loss) per share	$ (0.01)	$ (0.03)
Weighted average shares outstanding - Diluted	45,110,284	45,107,192