Consolidated Statements Of Operations (USD $) In Thousands, except Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Revenues:
Manufacturing/Distribution	$ 10,807	$ 11,107
Retail	130,697	99,798
Other-Fees	216	458
Total Revenues	141,720	111,363
Expenses:
Cost of sales-manufacturing/distribution	6,232	6,543
Cost of sales-retail	69,803	53,172
Operating expenses	60,136	45,939
Depreciation and amortization	2,709	1,820
Total Expenses	138,880	107,474
Income from operations	2,840	3,889
Interest (expense), net	(978)	(1,185)
Other (expense) / income	72
Income before income taxes	1,934	2,704
Provision for Income tax (expense)/benefit:
Current	(376)	(295)
Deferred	(353)	(1,068)
Net income	1,205	1,341
Net loss attributable to non controlling interest	29	2
Net income attributable to Dreams, Inc.	$ 1,234	$ 1,343
Basic income per share	$ 0.03	$ 0.03
Basic weighted average common shares outstanding	44,610,838	40,715,535
Dilutive income per share	$ 0.03	$ 0.03
Potentially dilutive weighted average shares outstanding	45,087,436	41,636,411