Business Segment Information

12 Months Ended

Dec. 31, 2011

Business Segment Information [Abstract]

Business Segment Information

14. Business Segment Information

The Company has two reportable segments as identified by information reviewed by the Company's chief operating decision makers (CODM) and is comprised of our CEO and SVP Finance of Dreams, Inc. The divisions whose customers are reseller's of our goods have their results reflected in the manufacturing/distribution segment. The retail segment is made up of many locations for our inventory. Revenues are achieved by moving inventory through our sales channels to reach and expand our customer base. These channels include the Internet, stores and our catalogues. Hence, customers who are the end users of our goods have their results reflected in our retail segment.

The Manufacturing/Distribution segment represents the manufacturing and wholesaling of sports memorabilia products and acrylic display cases. Sales are handled primarily through in-house salespersons that sell to specialty retailers and other distributors in the United States. The Company's manufacturing and distributing facilities are located in the United States. The majority of the Company's products are manufactured in these facilities.

The Retail Operations segment is multi-channel and features numerous Internet sites, catalogues, kiosks, and some traditional brick and mortar stores:

Internet

The Company's e-commerce components feature FansEdge.com and ProSportsMemorabilia.com along with a complement of syndicated web sites including, but not limited to: www.shop.Bulls.com, www.jcp.com, and www.philadelphiaeagles.com. These e-commerce retail sites sell a diversified selection of sports licensed products and autographed memorabilia on the web. These e-commerce operations have provided for the fastest growing area of our retail segment.

Catalogues

The Company publishes and distributes a FansEdge catalogue, a Baseball Hall of Fame catalogue and a Philadelphia Eagles catalogue two times a year.

Brick and Mortar

As of December 31, 2011, the Company owned and operated five (5) Field of Dreams^® stores offering a selection of sports & entertainment memorabilia and collectibles and ten (10) FansEdge stores offering an array of sports licensed products. The Company has multiple stores in the Chicago and Las Vegas markets.

All of the Company's revenue generated during the twelve months ended December 31, 2011 and December 31, 2010, was derived in the United States and all of the Company's assets are located in the United States.

Summarized financial information concerning the Company's reportable segments is shown in the following tables. Corporate related items, results of insignificant operations and income and expenses not allocated to reportable segments are included in the reconciliations to consolidated results table.

Segment information for the years ended December 31, 2011 and December 31, 2010, was as follows:

Twelve Months Ended:	Manufacturing/ Distribution			Retail Operations			Total
December 31, 2011
Net sales	$	15,343		$	130,697		$	146,040
Intersegment net sales		(4,536	)		—			(4,536	)
Operating earnings		(839	)		7,587			6,748
Total assets		19,197			56,208			75,405
Twelve Months Ended:	Manufacturing/ Distribution			Retail Operations			Total
December 31, 2010
Net sales	$	15,321			99,820			115,141
Intersegment net sales		(4,214	)		(22	)		(4,236	)
Operating earnings		(776	)		8,033			7,257
Total assets		18,299			42,029			60,328

Reconciliation to consolidated amounts is as follows:

	Year ended December 31, 2011			Year ended December 31, 2010
Revenues:
Total revenues for reportable segments	$	146,040		$	115,141
Other revenues		216			458
Eliminations of intersegment revenues		(4,536	)		(4,236	)
Total consolidated revenues	$	141,720		$	111,363

	Year ended December 31, 2011			Year ended December 31, 2010
Pre-tax earnings:
Total earnings for reportable segments	$	6,748		$	7,257
*Other (loss) / income		(3,836	)		(3,368	)
Interest (expense)		(978	)		(1,185	)
Total income before income taxes	$	1,934		$	2,704

* These are "unallocated" costs and expenses that have not been allocated to the reportable segments. Some examples of these unallocated overhead costs which are consistent with the Company's internal accounting policies are executive salaries and benefits; corporate office occupancy costs; some human resources and accounting support, professional fees, bank charges; certain insurance policy premiums and public relations/investor relations expenses.