EX-99.2 3 d315761dex992.htm EX-99.2 EX-99.2
NYSE Amex: DRJ
Corporate Presentation
March 2012
Exhibit 99.2


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Statements contained in this presentation, which are not historical
facts, are forward-looking statements. The forward-looking
statements in this presentation are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements made herein contain a number of risks
and uncertainties that could cause actual results to differ materially.
These risks and uncertainties include, but are not limited to, specific
factors impacting the company’s business including increased
competition; the ability of the company to expand its operations
and
attract and retain qualified personnel, the uncertainty of consumer’s
desires for sports and celebrity memorabilia; the availability of
product; availability of financing; and general economic conditions.
Important Cautions Regarding
Forward-Looking Statements
This
presentation
is
©
2012
Dreams,
Inc.
All
Rights
Reserved


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Who We Are…
Dreams is a technology-driven,
vertically-integrated, online retailer
focused on sports licensed products
We operate under the following:
www.FansEdge.com
(our flagship brand)
Web syndication for 77 e-commerce sites
10
th
fastest-growing e-commerce
website in the retail chain category &
40
th
fastest-growing e-retailer overall


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Flagship Brands
Items from 200+ teams & 1,300+
different athletes
Sell 200,000+ SKU’s
$51M of revenues in 2010 (up 19%)
$69M of revenues in 2011 (up 36%)


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Web Syndication -
Licensed Sports Merchandise


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¹Forrester Research, Feb 2011
In 2015, the
web will
account for
11% of all
retail sales¹
The Retail Marketplace is Increasingly
Moving Online


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Dreams E-Commerce Revenue
¹2011 preliminary results as of March 12, 2012.
²2012 guidance issued and effective March 12, 2012.
Dreams E-Commerce Revenue


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Web Syndication Revenues
31
clients
77 clients @
Dec 31, 2011
¹2011 preliminary results as of March 12, 2012.


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Dreams Diversity
We are a technology-driven company with a full service retail
platform…
All divisions expected to be profitable in 2012 (~15% of Sales)
3 Manufacturing
Divisions
15 FansEdge & Field of
Dreams Stores
2 Stadium Operations


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Dreams Manufacturing Capabilities
Since ‘89 –
leading manufacturer & wholesaler
of authentic sports & celebrity memorabilia &
collectibles
Sample licenses:
Comet Clothing (Zubaz) –
sources apparel for
its major brand, Zubaz, for retail distribution
Sources & manufactures cut & sew import
apparel goods for retail distribution


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Manufacturing & Distribution
207,000 sq. ft. retail headquarters
in Northbrook, IL
120,000 sq. ft. satellite fulfillment
center –
Elk Grove, IL (In June 2012,
expanding to 240,000 sq. ft.)
50,000 sq. ft. office, manufacturing
& warehousing in Sunrise, Florida
Distribution network enables
prompt delivery service –
shipped
same day order is received


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Annual Revenue Growth & Outlook
E-Commerce vs. Total Revenue
2012 Revenue Guidance
Revenue: $175 million –
up 24%
E-Commerce
Revenue:
$147
million
up
30%
¹2011 preliminary results as of March 12, 2012. 
²2012 guidance issued and effective March 12, 2012.


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Dreams Key Takeaways
Industry-proven, proprietary
technology positioned in large &
growing online market
Vertical integration of product
leading to gross margin expansion
High inventory turnover through
multiple distribution channels
2011 revenues up 27%; e-
commerce revenues up 33%
¹2011 preliminary results as of March 12, 2012.
²2012 guidance issued and effective March 12, 2012.


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NYSE AMEX: DRJ
Contact Us
NYSE Amex: DRJ
www.DreamsCorp.com
Investor Relations
Liolios Group
Scott Liolios or Cody Slach
Tel 949.574.3860
DRJ@liolios.com
Dreams, Inc.
2 South University Drive
Suite 325
Plantation, Fl 33324
954-377-0002