Business Segment Information

9 Months Ended

Sep. 30, 2011

Business Segment Information [Abstract]

Business Segment Information

3. Business Segment Information

The Company has two reportable segments as identified by information reviewed by the Company's chief operating decision makers (CODM), our CEO and SVP Finance. The divisions whose customers are reseller's of our goods have their results reflected in the manufacturing/distribution segment. The retail segment is made up of many locations for our inventory. Revenues are achieved by moving inventory through our sales channels to reach and expand our customer base. These channels include the Internet, stores and our catalogues. Hence, customers who are the end users of our goods have their results reflected in our retail segment.

The Manufacturing/Distribution segment represents the manufacturing and wholesaling of sports memorabilia products and acrylic display cases. Sales are handled primarily through in-house salespersons that sell to specialty retailers and other distributors in the United States. The Company's manufacturing and distributing facilities are located in the United States. The majority of the Company's products are manufactured in these facilities.

The Retail Operations segment is multi-channel and features numerous Internet sites, catalogues, stadium and some traditional brick and mortar stores:

All of the Company's revenue generated during the nine and three months ended September 30, 2011 and September 30, 2010, was derived in the United States and all of the Company's assets are located in the United States.

Summarized financial information concerning the Company's reportable segments is shown in the following tables. Corporate related items, results of insignificant operations and income and expenses not allocated to reportable segments are included in the reconciliations to consolidated results table.

Segment information for the nine and three month periods ended September 30, 2011 and September 30, 2010 was as follows:

Nine Months Ended:	Manufacturing/ Distribution			Retail Operations			Total
September 30, 2011
Net sales	$	9,829		$	59,532		$	69,361
Intersegment net sales		(2,900	)		—			(2,900	)
Operating (loss)		(1,217	)		(2,018	)		(3,235	)
Total assets	$	18,831			52,367		$	71,198
September 30, 2010
Net sales	$	9,692		$	42,831		$	52,523
Intersegment net sales		(2,230	)		—			(2,230	)
Operating (loss)		(740	)		(280	)		(1,020	)
Total assets	$	18,959		$	39,089		$	58,048

Reconciliation to consolidated amounts is as follows:

	Nine-Months Ended
	9/30/11			9/30/10
Revenues:
Total revenues for reportable segment	$	69,361		$	52,523
Other revenues		105			407
Eliminations of intersegment		(2,900	)		(2,230	)
Total consolidated revenues	$	66,566		$	50,700
Pre-tax (loss):
Total operating (loss) for reportable segments	$	(3,235	)	$	(1,020	)
Other (loss)*		(2,796	)		(2,548	)
Less: Interest expense		591			984
Total consolidated (loss) before taxes	$	(6,622	)	$	(4,552	)

Three Months Ended:	Manufacturing/ Distribution			Retail Operations			Total
September 30, 2011
Net sales	$	2,653			22,566		$	25,219
Intersegment net sales		(855	)		—			(855	)
Operating (loss)		(457	)		(310	)		(767	)
Total assets	$	18,831			52,367		$	71,198
September 30, 2010
Net sales	$	3,484		$	16,844		$	20,328
Intersegment net sales		(690	)		—			(690	)
Operating (loss) / income		(296	)		409			113
Total assets	$	18,959		$	39,089		$	58,048

Reconciliation to consolidated amounts is as follows:

	Three-Months Ended
	9/30/11			9/30/10
Revenues:
Total revenues for reportable segment	$	25,219		$	20,328
Other revenues		25			153
Eliminations of intersegment		(855	)		(690	)
Total consolidated revenues	$	24,389		$	19,791
Pre-tax (loss):
Total operating income for reportable segments		(767	)		113
Other (loss)*		(1,290	)		(1,037	)
Less: Interest expense		268			225
Total consolidated (loss) before taxes	$	(1,789	)	$	(1,149	)

* These are "unallocated" costs and expenses that have not been allocated to the reportable segments. Some examples of these unallocated overhead costs which are consistent with the Company's internal accounting policies are executive salaries and benefits, corporate office occupancy costs, NYSE Amex listing fees, professional fees, bank charges, certain insurance policy premiums, public relations/investor relations expenses.