Condensed Consolidated Statements Of Operations (USD $) In Thousands, except Share data	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Revenues:
Manufacturing/Distribution	$ 1,798	$ 2,794	$ 6,929	$ 7,462
Retail	22,566	16,844	59,532	42,831
Other-Fees	25	153	105	407
Total Revenues	24,389	19,791	66,566	50,700
Expenses:
Cost of sales-mfg/distribution	1,103	1,635	4,066	4,383
Cost of sales-retail	12,043	8,711	32,240	22,840
Operating expenses	12,079	9,913	34,362	25,689
Depreciation and amortization	685	456	2,000	1,356
Total Expenses	25,910	20,715	72,668	54,268
(Loss) from operations	(1,521)	(924)	(6,102)	(3,568)
Interest (expense), net	(268)	(225)	(591)	(984)
Other income			71
(Loss) before income taxes	(1,789)	(1,149)	(6,622)	(4,552)
Provision for income tax benefit	735	430	2,642	1,792
Net (loss)	(1,054)	(719)	(3,980)	(2,760)
Loss attributable to non controlling interest	8	17	79	17
Net (loss) attributable to Dreams, Inc	$ (1,046)	$ (702)	$ (3,901)	$ (2,743)
(Loss) per share:
Basic: (Loss) per share	$ (0.02)	$ (0.02)	$ (0.09)	$ (0.07)
Weighted average shares outstanding-Basic	44,651,971	42,848,303	44,593,397	39,604,650
Diluted: (Loss) per share	$ (0.02)	$ (0.02)	$ (0.09)	$ (0.07)
Weighted average shares outstanding-Diluted	45,090,267	43,683,982	45,092,893	40,513,216