Condensed Consolidated Statements Of Operations (USD $) In Thousands, except Share data	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Revenues:
Manufacturing/Distribution	$ 1,849	$ 1,819	$ 5,131	$ 4,661
Retail	16,741	12,455	36,966	25,966
Other - Fees	53	92	80	283
Total Revenues	18,643	14,366	42,177	30,910
Expenses:
Cost of sales-mfg/distribution	1,076	1,022	2,962	2,740
Cost of sales-retail	9,213	6,801	20,196	14,136
Operating expenses	10,254	7,641	22,289	15,777
Depreciation and amortization	674	451	1,312	900
Total Expenses	21,217	15,915	46,759	33,553
(Loss) from operations	(2,574)	(1,549)	(4,582)	(2,643)
Interest (expense), net	(198)	(414)	(322)	(759)
(Loss) before income taxes	(2,772)	(1,963)	(4,904)	(3,402)
Other income	71		71
Provision for income tax benefit	1,049	785	1,907	1,362
Net (loss)	(1,652)	(1,178)	(2,926)	(2,040)
Loss attributable to non controlling interest	44		72
Net (loss) attributable to Dreams, Inc	$ (1,608)	$ (1,178)	$ (2,854)	$ (2,040)
(Loss) per share:
Basic: (Loss) per share	$ (0.04)	$ (0.03)	$ (0.06)	$ (0.05)
Weighted average shares outstanding - Basic	44,632,604	38,267,107	44,563,624	37,955,943
Diluted: (Loss) per share	$ (0.04)	$ (0.03)	$ (0.06)	$ (0.05)
Weighted average shares outstanding - Diluted	45,088,132	39,178,628	45,107,886	38,901,624