 Investor Presentation
ROTH Conference
March 13-16, 2011
NYSE Amex: DRJ
Exhibit 99.1 |
 NYSE Amex: DRJ |
 Company
Profile •
Publically traded on the NYSE Amex Platform
•
450 Employees
•
65+ eCommerce sites, 14 stores, 3 catalogs, 2 mfg companies, 1 game-day
•
207,000 sq. ft. Retail Headquarters in Northbrook, IL
•
Massive fan shop product offering with over 200,000 SKU’s
•
NFL, NBA, MLB, NHL, CLC and NASCAR licensee
•
Industry proven, proprietary technology with ongoing enhancements
•
Mid-2010, infused $8M of growth capital from institutional investors
•
July 2010, re-financed our $20 million credit facility at reduced interest
rates
Dreams, Inc. is a technology driven, vertically integrated, multi-channel
retailer focused on the sports licensed product and memorabilia
marketplace. |
 Our Growth
Every year we “Raise the Bar”
•
10 consecutive years of double
digit eCommerce growth
•
Monday, Nov. 29, 2010 -
Generated single day record
with over 41,000 orders
received
•
2010 Delivered a record$84.7M
•
2010 Ranked at 17
th
fastest
growing retail chain
•
2010 Ranked 58 largest
apparel/accessory online
retailer |
 A Wealth of
Opportunity Web Syndication |
 Key E-Commerce
Partners |
 |
 |
 Custom Fan
Shop |
 $100
$3,000
$17,000
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
2007
2008
2009
2010
Sales
Syndication Revenues
(Dollar amounts in thousands)
$34,000 |
 Testimonials
Philadelphia Eagles
“Dreams
has
been
hosting
our
online
Store
and
we
have
seen
significant
gains,
most
notably
a
2.25X
YOY
increase
in
traffic
and
well
over
50%
YOY
in
sales.
In
addition
to
these
gains,
we
have
enjoyed
substantial
platform
improvements
that
have
greatly
enhanced
our
SEO…The
team
at
Dreams
has
proven
to
be
both
attentive
and
responsive,
and
the
creative,
interactive,
and
technology
resources
assigned
to
our
account
are
second-to-none.
Improvements
in
shop-ability,
database
structure,
email
deliverability,
and
customer
experience
have
no
doubt
led
to
our
revenue
increases.
The
platform
improvements
have
allowed
us
to
post
record
sales
numbers
and
maximize
our
key
marketing
initiatives
in
2009.
Dreams
is
a
company
that
is
committed
to
continuous
improvement
and
A/B
testing
when
it
comes
to
their
processes
and
platform.
Last
but
not
least,
their
customer
service
and
operational
excellence
rounds
out
their
entire
solution.
Aswe
continue
to
develop
our
relationship
with
Dreams,
I
have
no
doubt
we
will
see
significant
annual
growth
for
years
to
come.”
Brendan McQuillan, Director of Merchandise
University of Texas
“We
have
recently
partnered
with
Dreams
Retail
and
the
results
have
been
immediate.
Their
management
of
our
online,
gameday,
and
retail
operations
have
been
tremendously
successful.
Dreams
Retail
has
provided
our
fans
with
a
wide
selection
of
products,
first-class
retail
operation,
and
the
top
online
platform
in
ecommerce.
We
highly
recommend
their
services
to
potential
partners
in
the
collegiate
and
professional
ranks.”
Jim Baker, Associate Athletics Director for Events and Operations
University of Miami
“Dreams
just
took
over
our
ecommerce
and
we
have
been
extremely
satisfied.
We
were
looking
for
a
partner
that
could
grow
our
business
through
a
strong
ecommerce
platform,
great
customer
service
experience,
creative
marketing
initiatives,
and
a
commitment
to
excellence.
To
date,
we
have
been
extremely
pleased
and
look
forward
to
this
partnership
for
many
years.”
Chris Freet, Associate Athletic Director for Communication
NCAA Football
“Dreams
Inc.
has
been
tremendous
in
increasing
incremental
revenue
in
the
online
retail
space
for
NCAA
Football.
We
have
been
in
partnership
with
them
for
seven
months
now
and
they
have
far
exceeded
our
expectations.
When
we
began
our
search
for
a
new
partner
to
manage
our
online
store,
their
experience
in
the
online
retail
space,
coupled
with
their
extensive
merchandise
selection
and
aggressive
marketing
plan,
made
them
stand
out
amongst
the
competition.
Their
customer
service
team
is
dedicated
to
maximizing
exposure
and
capitalizing
on
the
"hot
market"
items.
The
increase
in
exposure
due
to
their
efforts
in
enhancing
our
SEO
presence
has
been
very
beneficial
in
driving
traffic
to
our
store.
We
are
very
happy
with
the
results
Dreams,
Inc.
has
generated
early
in
our
new
partnership.
I
would
highly
recommend
them
to
anyone
looking
to
boost
or
generate
new
revenue
through
e-commerce.”
David Bertram, Executive Director
San Diego Chargers
“We have been very impressed with all facets of the Dreams team since the
launch of our new site in 2010. They have provided us with a first class
platform that will not
only
allow
us
to
maximize
our
ecommerce
revenue
potential
but
will
also
provide
our
customers
with
a
great
brand
and
shopping
experience.
We
know
thatwe
made
the
correct
choice
in
selecting
Dreams
Retail
as
our
ecommerce
provider.
They
are
on
the
cutting
edge
of
technology
and
marketing.
Dreams
is
always
looking
for
ways
to
continuously
improve
in
order
to
provide
a
better
experience
for
both
their
clients
and
our
customers.”
Ken Derrett, Senior VP and Chief Marketing Officer |
 Our flagship brand:
Over $50M in online sales–
2010
(Up 19%) |
 |
 Retail
Kiosk Dreams can enhance the consumer retail
experience through electronic kiosks.
•
Kiosks are 50”
HD Flat Screens with
touch-screen technology
•
User interface optimally designed for
touch screen interaction with near life
size, high-res imagery
•
Consumers can access all product
lines, regardless of store availability.
•
Alternative to long lines during holiday
season
•
Customers can have items shipped to
the store or shipped to their home
•
When properly executed these kiosks
have increased retail sales by over
20% per month |
 Distribution
Center |
 Manufacturing
Capabilities |
 Dreams is an
Official Licensee of |
    Source: The
Licensing Letter $11.3
$12.7
$12.6
$13.4
$13.9
$13.7
$13.0
$12.5
$14.0
2002
2003
2004
2005
2006
2007
2008
2009
2010
Retail Sales of Sports Licensed Merchandise
(U.S. & Canada, in Billions)
Our Industry |
 Our
Revenues |
 as a
Percentage of Overall Sales in Millions A Telling Trend
E-Commerce Revenue |
 * Company
changed its fiscal year end from 3/31 to 12/31. Profitability |
 NYSE Amex: DRJ
www.DreamsCorp.com |