EX-99.1 2 dex991.htm COPY OF PRESENTATION Copy of presentation
Dreams
Incorporated
The Leader in the Licensed Sports &
Entertainment Products Industry
Dreams Presentation
Plantation, FL
December 2009
NYSE Amex: DRJ
Exhibit 99.1


NYSE Amex: DRJ


Who We Are
The Premier Vertically Integrated Licensed Sports
& Entertainment Products Firm in the Industry


Our Flagship Brand


FansEdge.com
Internet Retailer: Top 500 Guide
FansEdge #217
Hot 100 List Recipient –
December 2009
New Warehouse Location –
207,000 sqft in
Northbrook, IL
Six FansEdge Stores opened in Chicago Area –
Targeting (3) Three more in 2010


Website


Website


Warehouse


Warehouse


A Wealth of Opportunity


Web Syndication
Website material is made available to multiple
other sites. This arrangement benefits both the
websites providing content and the websites
displaying it.


JCP.com
Philadelphiaeagles.com
Sportingnews.com
NCAAfootball.com
AOL.com
USAToday.com
Bostonglobe.com
Washingtonwizards.com
And Many More
Strategic Partners
Amazon.com
Walmart.com
Web Syndication


Syndication Revenues
?
Dollars in Thousands


Syndication Accounts


JC Penny.com


Philadelphiaeagles.com


Other Syndication Sites
DanMarino.com
LarryBird.com


Other Syndication Sites
BigBen7.com
JohnElway.com


Dreams Brick & Mortar


Caesar’s
Forum Shops,
Las Vegas, NV



Las Vegas


Las Vegas


New Stores


New Stores


New Store


New Stores


New Stores


New Store: Kiosk


New Store: Kiosk


Multi–Channel Strategy
Driving a Single Brand via Multiple Channels
Working
Together
www.fansedge.com
Fox Valley Mall
Aurora, IL
Holiday
Catalogue


Manufacturing Division


Official Licensee of:
The NFL
The MLB
The NBA
The NHL
NASCAR
MLBPA
Jack Nicklaus
The Golden Bear
Elvis Presley
Marilyn Monroe
“I Love Lucy”






Boutique off-field athlete representation
and corporate sports marketing of athletes
Pete Rose
Mike Schmidt
Jim Kelly
Andre Dawson
Dick Butkus
And More


Our Mission
What?
1) Become the premier multi-
channel retailer in the team licensed
products industry under our FansEdge
brand.
2) Become the leading online
syndicator for sports related
properties.


Our Industry
Source: The Licensing Letter
Retail Sales of Sports Licensed Merchandise
(U.S. & Canada, in Billions)


Our Revenues
Capturing Market Share


Dreams’
Reportable
Segments
2009 Projected Revenue
$88,000,000


2009 Projected E-commerce
Revenue
A Telling Trend


Profitability
?
EBITDA
A classic
turnaround
* Company changed its fiscal year end from 3/31 to 12/31.


2010 Initiatives
Continue to control costs.
Leverage purchasing power to improve margins.
Expand web syndication portfolio.
Sell more of our manufactured items through our
retail channels.
Reduce company owned Field of Dreams
Stores.
Focus on E-commerce, E-commerce,               
E-commerce!!!!!!!!!!!


Dreams
Incorporated
The Leader in the Licensed Sports &
Entertainment Products Industry
NYSE Amex: DRJ
www.dreamscorp.com