10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2008

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from              to             .

Commission file number: 0-15399

DREAMS, INC.

(Exact name of small business issuer as specified in its charter)

Utah	87-0368170
State or other jurisdiction of incorporation or organization	(I.R.S. Employer Identification No.)

2 South University Drive, Suite 325, Plantation, Florida 33324

(Address of principal executive offices)

Registrant’s telephone number, including area code: (954) 377-0002

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such report(s), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer”, “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Larger accelerated filer	¨	Accelerated filer	¨
Non-accelerated filer	¨	Smaller reporting company	x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

As of August 1, 2008 there were 37,533,014 shares outstanding of the registrant’s Common Stock.

DREAMS, INC.

INDEX

		PAGE
Part I.	Financial Information	1
Item 1.	Financial Statements (Unaudited)	1
	Condensed Consolidated Balance Sheet	1
	Condensed Consolidated Statements of Operations	2
	Consolidated Statements of Cash Flows	3
	Notes to Condensed Consolidated Financial Statements	4
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	10
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	18
Item 4.	Controls and Procedures	18
Part II.	Other Information	20
Item 1.	Legal Proceedings	20
Item 1A.	Risk Factors	20
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	20
Item 3.	Defaults upon Senior Securities	20
Item 4.	Submission of Matters to a Vote of Security Holders	20
Item 5.	Other Information	20
Item 6.	Exhibits	21

Part I. Financial Information

Item 1. Financial Statements

Dreams, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

	June 30, 2008			December 31, 2007
(Dollars in Thousands, except share amounts)	(un-audited)
ASSETS
Current assets:
Cash and cash equivalents	$	803		$	1,601
Accounts receivable, net		1,650			4,395
Inventories		28,219			24,319
Prepaid expenses and deposits		2,581			1,999
Deferred tax asset		645			645
Total current assets	$	33,898		$	32,959
Property and equipment, net		4,463			3,891
Deferred loan costs		68			51
Other intangible assets, net		5,437			5,465
Goodwill, net		8,766			8,727
Deferred tax asset		471			284
Other assets		9			9
Total assets	$	53,112		$	51,386
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	3,661		$	10,698
Accrued liabilities		1,425			2,400
Current portion of long-term debt		359			712
Deferred credits		403			1,186
Income tax payable		—			415
Total current liabilities	$	5,848		$	15,411
Long-term debt, less current portion		2,097			2,199
Capital lease obligation		84			93
Borrowings against line of credit		17,550			4,952
Long-term deferred tax liability		2,153			1,967
Total Liabilities	$	27,732		$	24,622
Minority interest in subsidiary		4			4
Stockholders’ equity:
Preferred stock authorized 10,000,000, issued and outstanding -0- shares		—			—
Common stock and additional paid-in capital, no par value; authorized 100,000,000 shares; shares issued and outstanding 37,547,013 and 37,702,523 shares as of June 30, 2008 and December 31, 2007, respectively.		35,268			35,213
Treasury stock		(25	)		—
Accumulated deficit		(9,867	)		(8,453	)
Total stockholders’ equity		25,376			26,760
Total liabilities and stockholders’ equity	$	53,112		$	51,386

1

Dreams, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations – Unaudited

(Dollars in Thousands, except share amounts and earnings per share amounts)

	Six Months Ended June 30,						Three Months Ended June 30,
	2008			2007			2008			2007
Revenues:
Manufacturing/Distribution	$	9,605		$	6,834		$	3,993		$	2,496
Retail		22,240			17,768			9,474			7,811
Other		322			572			183			241
Total Revenues	$	32,167		$	25,174		$	13,650		$	10,548
Expenses:
Cost of sales-mfg/distribution	$	5,464		$	4,092		$	2,477		$	1,247
Cost of sales-retail		12,185			10,065			5,206			4,252
Operating expenses		15,804			12,486			7,301			5,924
Depreciation and amortization		541			461			332			268
Total Expenses	$	33,994		$	27,104		$	15,316		$	11,691
(Loss) before interest and taxes		(1,827	)		(1,930	)		(1,666	)		(1,143	)
Interest expense, net		372			375			224			237
Other expense		70			87			32			45
(Loss) before income taxes		(2,269	)		(2,392	)		(1,922	)		(1,425	)
Income tax benefit		870			1,072			763			552
Net (loss)	$	(1,399	)	$	(1,320	)	$	(1,159	)	$	(873	)
(Loss) per share:
Basic: (Loss) per share		(0.04	)	$	(0.04	)	$	(.03	)	$	(0.02	)
Weighted average shares outstanding – Basic		37,560,590			36,853,397			37,556,376			36,958,391
Diluted: (Loss) per share	$	(0.04	)	$	(0.04	)	$	(.03	)	$	(0.02	)
Weighted average shares outstanding – Diluted		37,728,136			37,213,010			37,718,100			37,287,900

2

Dreams, Inc. and Subsidiaries

Consolidated Statements of Cash Flows (Unaudited)

Six Months Ending June 30, 2008 and June 30, 2007

(Dollars in Thousands)

	June 30
	2008			2007
Cash Flows from Operating Activities
Net (loss)	$	(1,399	)	$	(1,320	)
Adjustments to reconcile net (loss) to net cash (used in) operating activities
Depreciation		513			463
Amortization		28			(1	)
Loan cost amortization		21			44
Net loss from the sale of property and equipment		—			40
Minority interest in net income of consolidated subsidiary		—			42
Stock based compensation		13			74
Deferred stock option expense		—			15
Deferred tax benefit, net		(374	)		(617	)
(Increase) decrease in:
Accounts receivable		2,745			875
Notes receivable		—			5
Inventories		(3,900	)		(2,711	)
Prepaid expenses and deposits		(582	)		(65	)
Other assets		—			(328	)
Increase (decrease) in:
Accounts payable		(7,037	)		(1,324	)
Accrued liabilities		(975	)		77
Deferred revenues		(783	)		(434	)
Income Tax Payable		—			(420	)
Net cash (used in) operating activities		(11,731	)		(5,585	)
Cash Flows from Investing Activities
Cash made acquisition of Prostars		—			262
Payment of contingent consideration		—			(424	)
Sold/disposal of Property and equipment		—			78
Payments received on notes payable of Somerset sale		—			35
Payment made on acquisition of Fashion Valley		—			(5	)
Acquistion costs-ProStars		—			(59	)
Acquistion costs-Unique		—			(12	)
Acquistion costs-Fashion Valley		—			(5	)
Purchase of property and equipment		(1,085	)		(489	)
Net cash (used in) investing activities		(1,085	)		(619	)
Cash Flows from Financing Activities
Proceeds from Line of Credit		22,160			58,090
Paydown on Line of Credit		(9,539	)		(51,202	)
Proceeds from stock option exercise		—			180
Payment of minority interest		(74	)		—
Deferred loan costs		(38	)		(61	)
Repayment of Capital lease		(9	)		—

Cash received from stock offering, net		—			(7	)
Purchase of Treasury stock		(25	)		—
Repayment of Notes payable		(457	)		(570	)
Net cash provided by financing activities		12,018			6,430
Net increase (decrease) in cash and cash equivalents		(798	)		226
Cash and cash equivalents at beginning of period		1,601			883
Cash and cash equivalents at end of period	$	803		$	1,109
Cash paid for interest		319,439			243,344
Cash paid for income taxes		101,200			30,500

3

Dreams, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements—Unaudited

Dollars in Thousands, Except per Share Amounts

1. Management’s Representations

The condensed consolidated interim financial statements included herein have been prepared by Dreams, Inc. (the “Company”), without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures made are adequate to make the information presented not misleading. The condensed consolidated interim financial statements and notes thereto should be read in conjunction with the financial statements and the notes thereto, included in the Company’s Annual Report on Form 10-K/T, for the fiscal year ended December 31, 2007, filed with the SEC on March 27, 2008.

The accompanying condensed consolidated interim financial statements have been prepared, in all material respects, in conformity with the standards of accounting measurements set forth in Accounting Principles Board Opinion No. 28 and reflect, in management’s opinion, all adjustments, which are of normal recurring nature, necessary to summarize fairly the financial position and results of operations for such periods. Due to the seasonality of our business, the results of operations for such interim periods are not necessarily indicative of the results expected for future quarters or the full fiscal year.

2. Description of Business and Summary of Significant Accounting Policies

Description of Business

Dreams, Inc. and its subsidiaries (collectively the “Company”) are principally engaged in the manufacture, distribution and retailing of sports memorabilia and licensed sports products and acrylic display cases through multiple distribution channels; including brick & mortar, and internet. The Company is also in the business of selling Field of Dreams^® store franchises, as well as athlete representation and corporate marketing of individual athletes. The Company’s customers are located throughout the United States of America.

Principals of Consolidation

The accompanying condensed consolidated interim financial statements include the accounts of the Company and its subsidiaries. All material intercompany transactions and accounts have been eliminated in consolidation.

Fiscal Year

Pursuant to a Consent Resolution of the Board of Directors dated September 12, 2007, the Company has changed its fiscal year end from March 31 to December 31. Management believes this will provide greater clarity to the investment community. As a result, the Company filed a report covering the transitional period of April 1, 2007 to December 31, 2007, on Form 10-K/T.

Stock Split

The Company received approval from a majority of its shareholders on January 25, 2007 and the Company’s Board approved a 1 for 6 reverse stock split effective January 30, 2007. All share and per share amounts have been retroactively adjusted to reflect this reverse stock split.

Acquisition of Business

Upon the closing of an acquisition, management estimates the fair values of assets and liabilities acquired and consolidates the acquisition as quickly as possible. However, it routinely takes time to obtain all of the pertinent information to finalize the acquired company’s balance sheet and supporting schedules and to adjust the acquired company’s accounting policies, procedures, books and records to the Company’s standards. As a result, it may take several quarters before the Company is able to finalize those initial fair value estimates. Accordingly, it is not uncommon for initial estimates to be subsequently revised.

Earnings per Share

For the six months ended June 30, 2008, weighted average shares outstanding for basic earnings per share purposes was 37,560,590. For the six months ended June 30, 2008, weighted average shares outstanding for diluted earnings per share purposes was 37,728,136.

For the six months ended June 30, 2007, weighted average shares outstanding for basic earnings per share purposes was 36,853,397. For the six months ended June 30, 2007, weighted average shares outstanding for diluted earnings per share purposes was 37,213,010.

For the three months ended June 30, 2008, weighted average shares outstanding for basic earnings per share purposes was 37,556,376. For the three months ended June 30, 2008, weighted average shares outstanding for the diluted earnings per share purposes was 37,718,100.

4

For the three months ended June 30, 2007, weighted average shares outstanding for basic earnings per share purposes was 36,958,391. For the three months ended June 30, 2007, weighted average shares outstanding for the diluted earnings per share purposes was 37,287,900.

Stock Compensation

Effective April 1, 2006, the Company adopted the provisions of, and accounted for stock-based compensation in accordance with SFAS No. 123 - revised 2004 (“SFAS 123R”), “Share-Based Payment”, which replaced SFAS No. 123 (“SFAS 123”), “Accounting for Stock-Based Compensation” and supersedes APB Opinion No. 25 (“APB 25”), “Accounting for Stock Issued to Employees.” Under the fair value recognition provisions of SFAS 123R, stock-based compensation cost is measured at the grant date based on the fair value of the award over the requisite service period, which is the vesting period. The Company elected the modified-prospective method of adoption, under which prior periods are not revised for comparative purposes. The Company has elected the graded-vesting attribution method for recognizing stock-based compensation expense over the requisite service period for each separately vesting tranche of awards as though the awards were, in substance, multiple awards. The valuation provisions of SFAS 123R apply to new grants and to grants that were outstanding as of the effective date and are subsequently modified.

For the six and three months ended June 30, 2008, the Company recorded $23 and $2 of pre-tax share-based compensation expense under FAS No. 123(R), recorded in selling and administrative expense in the Condensed Consolidated Statement of Operations, respectively. This expense was offset by approximately a $9.2 and $.8 in a deferred tax benefit for non-qualified share–based compensation, respectively.

Share-Based Compensation Awards

The following disclosure provides information regarding the Company’s share-based compensation awards, all of which are classified as equity awards in accordance with FAS No. 123(R):

Stock Options - The Company grants stock options to employees that allow them to purchase shares of the Company’s common stock. Options are also granted to outside members of the Board of Directors of the Company as well as independent contractors. The Company determines the fair value of stock options at the date of grant using the Black-Scholes valuation model. Options generally vest immediately, however, the Company has granted options that vest over three to five years. Awards generally expire three to five years after the date of grant.

While there were no options granted during the six and three months ended June 30, 2008, certain options awarded previously vested during the period.

Vested options totaled 365,577 with an average price of $.96. Unvested options totaled 68,007. Total outstanding options that were “in the money” at June 30, 2008 were 315,829 with an average price per option of $.60. Of those options, the vested “in the money” options totaled 256,156 with an average price of $.60 and the “in the money” unvested options totaled 59,673.

There were no options exercised and no options cancelled during the period ended June 30, 2008.

The following table summarizes the stock option activity from January 1, 2008, through June 30, 2008:

	Options	Exercise Price		Weighted Avg. Exercise Price
January 1, 2008	437,750	$	.60 - $2.75	$	.97
Granted	—
Expired	—
Cancelled	1,667		.60		.60
Exercised	2,499		.60		.60
June 30, 2008	433,584	$	.60 - $2.75	$	.95

The following table breaks down the number of outstanding options with their corresponding contractual life as well as the exerciseable weighted average (WA), outstanding exercise price, number of vested options with the corresponding exercise price by price range.

5

Options Breakdown by Range at 6/30/08

Outstanding			Exerciseable
Range	Outstanding Options	Remaining Contractual Life	WA Outstanding Exercise Price	Vested Options	WA Vested Exercise Price
$0.60 to $1.19	315,829	2.7	.60	256,156	.60
$1.20 to $2.14	81,088	1.1	1.50	81,088	1.50
$2.15 to $2.75	36,667	3.0	2.69	28,333	2.66
$.60 to $2.75	433,584	2.4	.95	365,577	.96

At June 30, 2008, exercisable options had aggregate intrinsic values of $237 thousand.

Income Taxes

SFAS No. 109 requires a valuation allowance to reduce the deferred tax assets reported, if based on the weight of evidence, it is more likely than not that some portion or the entire deferred tax asset will not be realized. After consideration of all the evidence, both positive and negative, management has determined that a valuation allowance of $187 and $187 as of December 31, 2007 and March 31, 2007, respectively, is necessary to reduce the deferred tax assets to the amount that will more likely than not be realized. The change in the valuation allowance for the current fiscal year is $0.

Effective January 1, 2007, the Company adopted the provisions of FASB Interpretation No. 48, “Accounting for Uncertainty in Income Taxes”. The Interpretation provides clarification on accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with FASB No. 109, “Accounting for Income Taxes.” The Interpretation prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return, and also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. As a result of the Company’s evaluation of the implementation of FIN 48, no significant income tax uncertainties were identified. Therefore, the Company recognized no adjustment for unrecognized income tax benefits for the year ended December 31, 2007. The tax years subject to examination by the taxing authorities are the years ended December 31, 2007 and March 31, 2007.

In May 2007, the FASB issued FASB Staff Position (“FSP”) FIN 48-1 “Definition of Settlement in FASB Interpretation No. 48” (FSP FIN 48-1). FSP FIN 48-1 provides guidance on how to determine whether a tax position is effectively settled for purpose of recognizing previously unrecognized tax benefits. FSP FIN 48-1 is effective retroactively to January 1, 2007. The implementation of this standard did not have a material impact on our consolidated financial position or results of operation.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.

Reclassification

Certain prior period amounts have been reclassified to conform to current period’s presentation.

3. Business Segment Information

The Company has two reportable segments as identified by information reviewed by the Company’s chief operating decision maker: the Manufacturing/Distribution segment and the Retail Operations segment.

The Manufacturing/Distribution segment represents the manufacturing and wholesaling of sports memorabilia products and acrylic display cases. Sales are handled primarily through in-house salespersons that sell to specialty retailers and other distributors in the United States. The Company’s manufacturing and distributing facilities are located in the United States. The majority of the Company’s products are manufactured in these facilities.

The Retail Operations segment is comprised of traditional brick and mortar stores and Internet sites:

Brick and Mortar

As of June 30, 2008, the Company owned and operated 16 Field of Dreams^® stores offering a selection of sports & entertainment memorabilia and collectibles and 1 FansEdge store offering an array of licensed sports items. The Company has multiple stores in the South Florida and Las Vegas markets.

6

Internet

The Company’s e-commerce components feature FansEdge.com and ProSportsMemorabilia.com along with a complement of athlete web sites including, but not limited to: www.peterose.com, www.danmarino.com, and www.dickbutkus.com. These e-commerce retailers sell a diversified selection of sports licensed products and autographed memorabilia on the web. These e-commerce operations have provided for the fastest growing area of our retail segment.

All of the Company’s revenue generated in the six and three months ended June 30, 2008, was derived in the United States and all of the Company’s assets are located in the United States.

Summarized financial information concerning the Company’s reportable segments is shown in the following tables. Corporate related items, results of insignificant operations and income and expenses not allocated to reportable segments are included in the reconciliations to consolidated results table.

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Dreams, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements - Unaudited

Dollars in Thousands, Except per Share Amounts

3. Business Segment Information

Segment information for the six month periods ended June 30, 2008 and June 30, 2007 was as follows:

	Manufacturing/			Retail
Six Months Ended:	Distribution			Operations			Total
June 30, 2008
Net sales	$	11,838		$	22,232		$	34,070
Intersegment net sales		(2,233	)		—			(2,233	)
Operating earnings / (loss)		1,134			(1,616	)		(482	)
Total Assets	$	16,632		$	27,445		$	44,077
June 30, 2007
Net sales	$	8,332		$	17,787		$	26,119
Intersegment net sales		(1,698	)		(11	)		(1,709	)
Operating earnings / (loss)		462			(1,091	)		(629	)
Total Assets	$	11,696		$	20,321		$	32,017

Reconciliation to consolidated amounts is as follows:

	Six Months Ended
	6/30/08			6/30/07
Revenues:
Total revenues for reportable segments	$	34,070		$	26,119
Other revenues		330			764
Eliminations of intersegment		(2,233	)		(1,709	)
Total consolidated revenues	$	32,167		$	25,174
Pre-tax (loss):
Total operating (loss) for reportable segments	$	(482	)	$	(629	)
*Other (loss)		(1,415	)		(2,138	)
Less: Interest expense		372			375
Total consolidated (loss) before taxes	$	(2,269	)	$	(2,392	)

* These are “unallocated” costs and expenses that have not been allocated to the reportable segments. Some examples of these unallocated overhead costs which are consistent with the Company’s internal accounting policies are executive salaries and benefits; corporate office occupancy costs; professional fees, bank charges; certain insurance policy premiums, public relations/investor relations expenses and running the franchise business.

8

Segment information for the three month periods ended June 30, 2008 and June 30, 2007 was as follows:

Three Months Ended:	Manufacturing/ Distribution			Retail Operations			Total
June 30, 2008
Net sales	$	4,991		$	9,534		$	14,525
Intersegment net sales		(998	)		—			(998	)
Operating earnings / (loss)		(52	)		(1,063	)		(1,115	)
Total assets	$	16,632		$	27,445			44,077
June 30, 2007
Net sales	$	3,403		$	7,822		$	11,225
Intersegment net sales		(907	)		(11	)		(918	)
Operating earnings / (loss)		196			(560	)		(364	)
Total assets	$	11,696		$	20,321		$	32,017

Reconciliation to consolidated amounts is as follows:

	Three-Months Ended
	6/30/08			6/30/07
Revenues:
Total revenues for reportable segment	$	14,525		$	11,225
Other revenues		123			241
Eliminations of intersegment		(998	)		(918	)
Total consolidated revenues	$	13,650		$	10,548
Pre-tax (loss) :
Total operating (loss) for reportable segments		(1,115	)		(364	)
*Other (loss)		(583	)		(1,298	)
Less: Interest expense		224			237
Total consolidated (loss) before taxes	$	(1,922	)	$	(1,425	)

* These are “unallocated” costs and expenses that have not been allocated to the reportable segments. Some examples of these unallocated overhead costs which are consistent with the Company’s internal accounting policies are executive salaries and benefits; corporate office occupancy costs; professional fees, bank charges; certain insurance policy premiums, public relations/investor relations expenses and running the franchise business.

4. Inventories

The components of inventories are as follows:

	June 30, 2008		December 31, 2007
Raw materials	$	411	$	363
Work in process		82		76
Finished goods, net		27,726		23,880
Total	$	28,219	$	24,319

5. Related Party Transactions

At March 31, 2007, the Company had an accrued earn-out obligation to the former shareholders of FansEdge per the stock purchase agreement of October 2003. One of the former shareholders of FansEdge is a named executive officer. The officer’s share of the earn-out distribution for fiscal year ended March 31, 2007 was approximately $307. This amount was paid in July 2007. Contractually, that was the final year of the earn-out arrangement between Dreams and the former shareholders of FansEdge.

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6. Commitments and Contingencies

The Company has certain contracts with several athletes which will require the Company to make minimum payments to these athletes over the next two years. The payments are in exchange for autographs and licensing rights on inventory items to be received in the future.

7. New Accounting Pronouncements

In December 2007, the FASB issued SFAS 141(revised 2007), Business Combinations (“SFAS 141R”). SFAS 141R will significantly change the accounting for business combinations in a number of areas including the treatment of contingent consideration, contingencies, acquisition costs, IPR&D and restructuring costs. In addition, under SFAS 141R, changes in deferred tax asset valuation allowances and acquired income tax uncertainties in a business combination after the measurement period will impact income tax expense. SFAS 141R is effective for fiscal years beginning after December 15, 2008. The Company has not yet determined the impact, if any, of SFAS 141R on its consolidated financial statements.

In December 2007, the FASB issued SFAS 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of ARB No. 51 (“SFAS 160”). SFAS 160 will change the accounting and reporting for minority interests, which will be recharacterized as noncontrolling interests (NCI) and classified as a component of equity. This new consolidation method will significantly change the account with minority interest holders. SFAS 160 is effective for fiscal years beginning after December 15, 2008. The Company has not yet determined the impact, if any, of SFAS 160 on its consolidated financial statements.

A variety of proposed or otherwise potential accounting standards are currently under study by standard-setting organizations and various regulatory agencies. Because of the tentative and preliminary nature of these proposed standards, management has not determined whether implementation of such proposed standards would be material to our consolidated financial statements.

8. Line of Credit

On June 6, 2007, the Company entered into a three-year loan and security agreement with Comerica Bank. Comerica provided the Company with $18 million in credit facilities; consisting of a $15 million revolver and a $3 million “acquisition line” to fund the cash portion of future strategic acquisitions. Effective May 12, 2008 Comerica Bank increased the Company’s revolver from $15 million to $21.5 million to support the Company’s 2008 projected growth and business plan. The loan is secured by all of the assets of the Company and its divisions. The interest rate on outstanding loan balances was prime minus .75 or 30 day Comerica costs of funds plus 1.50% for the revolver and prime minus .25 or 30 day Comerica costs of funds plus 2.25% for funds drawn from the acquisition line. The Company used $6.7 million of the revolver to pay-off the loan balances owed to the Company’s prior senior lender, La Salle Bank. In addition, the Company incurred about $45 in closing fees with Comerica Bank. The credit facility requires that certain performance financial covenants be met on a quarterly basis. The advance rates for eligible accounts receivable is 80% and 60% for the Company’s eligible inventories. As of June 30, 2008, the Company had $17.5 million outstanding on the revolver and $1.5 million outstanding on the acquisition line. The Company had approximately $1.2 million available and $4 million unused on the revolver.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain statements in this Form 10-Q under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” constitute “forward-looking” statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional

efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.

Should one or more of these risks, uncertainties or other factors materialize, or should underlying assumptions prove incorrect, actual results, performance, or achievements of Dreams may vary materially from any future results, performance or achievements expressed or implied by such forward-looking statements. All subsequent written and oral forward-looking statements attributable to Dreams or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements in this paragraph. Dreams disclaims any obligation to publicly announce the results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.

Management’s Overview

Dreams, Inc., headquartered in Plantation, Florida has evolved into the premier vertically integrated licensed sports products firm in the industry. This has been accomplished, in part, via organic growth and strategic acquisitions. Our continuing pursuit of this dual strategy should result in our becoming a principal leader and a consolidator in this highly fragmented industry. We believe our senior management and corporate infrastructure is well suited to acquire both large and small industry competitors.

Specifically, we are engaged in multiple aspects of the licensed sports products and autographed memorabilia industry through a variety of distribution channels.

We generate revenues from:

• our retail segment which includes our 17 Company owned stores and our e-commerce component;

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• our manufacturing distribution segment, through manufacturing and wholesaling of sports memorabilia products, custom acrylic display cases and custom framing and other items;

• our franchise program through the 8 Field of Dreams^® franchise stores presently owned and operated; and

• our representation and corporate marketing of individual athletes, including personal appearances, endorsement and marketing opportunities.

Organic Growth

Key components of our organic growth strategy include building brand recognition; improving sales conversion rates both in our stores and web sites; exploring additional distribution channels for our products; and cross pollinating corporate assets among our various operating divisions. Management believes that there remain significant benefits to cross pollinating the various corporate assets and leveraging the vertically integrated model that has been constructed over the years.

We have had success with the marketing of our products on-line via FansEdge.com and the complement of each of our web properties. The Company’s sales associated with these e-commerce initiatives have grown from $4 million in 2004 to nearly $40 million last year. Internet sales for the quarters ended June 30, 2008 and June 30, 2007, were $6.1 million and $4.5 million, respectively.

Strategic Acquisitions

Our strategic acquisition initiatives will focus on e-commerce companies, brick and mortar retailers, other manufacturers of licensed sports and entertainment products and collectibles. These are companies that can offer incremental distribution channels for our products and whose value can be enhanced by placing them under the Dreams corporate umbrella. Normally, upon successfully completing these types of acquisitions, we seek to retain key management personnel while instituting a growth culture. Hence, our ability to evaluate potential acquisition candidates and consummate these transactions will remain an integral part of our business model.

Corporate Initiatives

The following is a partial list of our recent corporate initiatives:

• We opened our 1^st FansEdge brick & mortar store in the Fox Valley Mall in Aurora, IL in May 2008. This retail component will complement the success this brand has enjoyed on-line. This strategy of positioning our FansEdge brand by adding stores to the web presence will result in our becoming the first multi-channel, fan focused retailer in the industry. Additional FansEdge store openings are planned for later this year.

• We hired a 10-year veteran in charge of retail marketing at Major League Baseball to lead the sales and marketing efforts on behalf of our Dreams Retail Solutions team. Dreams Retail Solutions builds, hosts, and operates Web stores for third party brands. This “syndication” model is a result of our proprietary e-Commerce platform becoming scalable and our unparalleled depth of product selection. In 2008, our first year offering web syndication services, we have secured some two-dozen clients to date.

• We have targeted Las Vegas, our highest volume market, for the opening of new Field of Dreams^® and FansEdge stores. In addition, we will expand our 365 Live model which features athletes appearing and signing autographs in several locations. Technology integration will play a prominent role in enhancing the experience and expanding the market for our products and services for both our Field of Dreams stores and 365 Live venues this year.

• Mounted Memories and Schwartz Sports, co-producers of the Chicago Sun-Times Collectibles show, began working on enhancements for future shows to take the show experience to new heights. The next show is in November 2008.

We believe we have sufficient cash and capital available under our credit facilities to fund these corporate initiatives cited above.

Objective

Our overall objective is to establish a market leading totally licensed, sports and entertainment products enterprise and true multi-channel retailer. That is, to service the customer by every possible means necessary in an efficient and professional manner, driving and building our brands through on-line, brick and mortar, catalogue, and in-bound and out-bound call centers.

Analysis

We review our operations based on both our financial results and various non financial measures. Management’s focus in reviewing performance begins with growth in sales, margin integrity and operating income. On the expense side, with a majority of our sales being achieved as an on-line retailer of licensed sports products, we spend a disproportionate amount of our operating expenses in internet marketing. Therefore, we continuously monitor the return on investment of these particular expenses. As the online retail market continues to grow, we believe that the market for our products sold over the Internet will also grow.

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Some of the important non financial measures which management reviews are: unique visitors to our web sites, foot traffic in our stores, sales conversion rates and average sold unit prices.

Historically, the fourth quarter of the fiscal year (October to December) has accounted for a greater proportion of our operating income than have each of the other three quarters of our fiscal year. This is primarily due to increased activities as a result of the holiday season. We expect that we will continue to experience quarterly variations and operating results principally as a result of the seasonal nature of our industry. Other factors also make for a significant fluctuation of our quarterly results, including the timing of special events, the general popularity of a specific team that wins a championship or an individual athlete who enters their respective sports’ Hall of Fame, the amount and timing of new sales contributed by new stores, the timing of personal appearances by particular athletes and general economic conditions. Additional factors may cause fluctuations and expenses, including the costs associated with the opening of new stores, the integration of acquired businesses and stores into our operations and corporate expenses to support our expansion and growth strategy.

Conclusion

We set ourselves apart from other companies with our diversified product and services line, as well as our relationships with sports leagues, agents and athletes. Management believes we can become a consolidator in the highly fragmented licensed sports products industry.

GENERAL

As used in this Form 10-Q “we”, “our”, “us”, “the Company” and “Dreams” refer to Dreams, Inc. and its subsidiaries unless the context requires otherwise.

Use of Estimates and Critical Accounting Policies

The preparation of our financial statements in conformity with generally accounting principles accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and revenues and expenses during the period. Future events and their effects cannot be determined with absolute certainty; therefore, the determination of estimates requires the exercise of judgment. Actual results inevitably will differ from those estimates, and such differences may be material to our financial statements. Management continually evaluates its estimates and assumptions, which are based on historical experience and other factors that are believed to be reasonable under the circumstances.

Management believes that the following may involve a higher degree of judgment or complexity:

Collectibility of Accounts Receivable

The Company’s allowance for doubtful accounts is based on management’s estimates of the creditworthiness of its customers, current economic conditions and historical information, and, in the opinion of management, is believed to be an amount sufficient to respond to normal business conditions. Should business conditions deteriorate or any major customer default on its obligations to the Company, this allowance may need to be significantly increased, which would have a negative impact upon the Company’s operations. The Company’s current allowance for doubtful accounts is $57.

	June 30, 2008		December 31, 2007
Accounts receivable	$	1,707	$	4,462
Allowance for doubtful accounts		57		67
Accounts receivable, net	$	1,650	$	4,395

Reserves on Inventories

The Company establishes a reserve based on historical experience and specific reserves when it is apparent that the expected realizable value of an inventory item falls below its original cost. A charge to operations results when the estimated net realizable value of inventory items declines below cost. Management regularly reviews the Company’s investment in inventories for declines in value. The Company’s current reserve for inventory obsolescence is $275.

Income Taxes

Significant management judgment is required in developing the Company’s provision for income taxes, including the determination of deferred tax assets and liabilities and any valuation allowances that might be required against the deferred tax assets. The Company

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evaluates quarterly its ability to realize its deferred tax assets and adjusts the amount of its valuation allowance, if necessary. The Company provides a valuation allowance against its deferred tax assets when it believes that it is more likely than not that the asset will not be realized. The Company has prepared an analysis based upon historical data and forecasted earnings projections to determine its ability to realize its net deferred tax asset. After consideration of all the evidence, both positive and negative, management has determined that no valuation allowance as of June 30, 2008 and December 31, 2007, was necessary.

Goodwill and Unamortized Intangible Assets

In accordance with Statement of Financial Accounting Standards No. 142 Goodwill and Other Intangible Assets (“SFAS 142”), the Company evaluates the carrying value of goodwill as of December 31 of each year and between annual evaluations if events occur or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying amount. Such circumstances could include, but are not limited to, (1) a significant adverse change in legal factors or in business climate, (2) unanticipated competition, or (3) an adverse action or assessment by a regulator. When evaluating whether goodwill is impaired, the Company compares the fair value of the reporting unit to which the goodwill is assigned to its carrying amount, including goodwill. If the carrying amount of a reporting unit exceeds its fair value, then the amount of the impairment loss must be measured. The impairment loss would be calculated by comparing the implied fair value of the reporting unit’s goodwill to its carrying amount. In calculating the implied fair value of goodwill, the fair value of the reporting unit is allocated to all of the other assets and liabilities of that unit based on their fair value. The excess of the fair value of a reporting unit over the amount assigned to its other assets and liabilities is the implied fair value of goodwill. An impairment loss would be recognized when the carrying amount of goodwill exceeds it implied fair value.

The Company’s evaluations of the carrying amount of goodwill were completed as of December 31, 2007 and March 31, 2007 in accordance with SFAS 142, resulted in no impairment losses. There were no material changes in the carrying amount of goodwill for the six and three months ended June 30, 2008.

Revenue Recognition

The Company recognizes retail (including e-commerce sales) and wholesale/distribution revenues at the later of (a) the time of shipment or (b) when title passes to the customers, all significant contractual obligations have been satisfied and collection of the resulting receivable is reasonably assured. Retail revenues and wholesale/distribution are recognized at the time of sale. Return allowances, which reduce gross sales, are estimated using historical experience.

Revenues from the sale of franchises are deferred until the Company fulfills its obligations under the franchise agreement and the franchised unit opens. The franchise agreements provide for continuing royalty fees based on a percentage of gross receipts.

Management fee revenue related to the representation and marketing of professional athletes is recognized when earned and is reflected net of its related costs of sales. The majority of the revenue generated from the representation and marketing of professional athletes relates to services as an agent. In these arrangements, the Company is not the primary obligor in these transactions but rather only receives a net agent fee.

Revenues from industry trade shows are recognized at the time of the show when tickets are submitted for autographs or actual product purchases take place. In instances when the Company receives pre-payments for show autographs, the Company records these amounts as deferred revenue until the products are signed and shipped/delivered to the customer; at which time the revenue is recognized.

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RESULTS OF OPERATIONS

The following table presents our historical operating results for the periods indicated as a percentage of net sales:

	Six months ended June 30,				Three months ended June 30,
	2008		2007		2008		2007
Net Sales	1.00		1.00		1.00		1.00
COGS	.55		.56		.56		.52
Gross Profit	.45		.44		.44		.48
*Operating Expenses	.49		.50		.53		.56
Operating (loss)	(.04	)	(.06	)	(.10	)	(.11	)
(Loss) before income taxes	(.07	)	(.10	)	(.14	)	(.14	)
Net (loss)	(.04	)	(.05	)	(.09	)	(.08	)

* Does not include depreciation.

** Above table may not foot due to rounding

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Six Months Ended June 30, 2008 versus the Six Months Ended June 30, 2007

Revenue. Total revenues increased 27.8% to $32.2 million for the six months ended June 30, 2008, from $25.2 million in the same period last year. The increase was primarily due to an increase in retail revenues generated through our e-commerce component and wholesale sales through our manufacturing division.

Manufacturing/Distribution revenues increased 41.2% to $9.6 million for the six months ended June 30, 2008, from $6.8 million in the same period last year. The increase was anchored by the Orange Bowl Stadium project revenues and the addition of Schwartz Sports.

Retail operation revenues increased 24.7% to $22.2 million for the six months ended June 30, 2008, from $17.8 million in the same period last year. Our internet division revenues increased 42.2% to $15.5 million for the six months ended June 30, 2008, from $10.9 million in the same period last year. Additionally, retail revenues generated through our 16 Field of Dreams stores remained constant with $6.6 million for the six months ended June 30, 2008, from $6.7 million in the same period last year.

Costs and expenses. Total cost of sales for the six months ended June 30, 2008 increased 23.9% to $17.6 million, from $14.2 million in the same period last year. The increase directly relates to an increase in overall company sales. However, as a percentage of total sales, costs of sales were 54.7% for the six months ended June 30, 2008, compared to 56.3% for the same period last year.

Costs of sales of manufacturing/distribution products increased 34.1% to $5.5 million for the six months ended June 30, 2008, from $4.1 million in the same period last year. However, as a percentage of manufacturing/distribution revenues, costs of sales were approximately 57.3% for the six months ended June 30, 2008, compared to 60% for the same period last year. As a percentage of manufacturing/distribution revenues before elimination of inter-company sales, costs were 65% for the six months ended June 30, 2008, versus 68.2% for the same period last year. The improvement in manufacturing/distribution margin was attributable to the Company selling a considerable amount of Orange Bowl Stadium assets and not having any cost of goods associated with those specific sales. The City of Miami and the Company agreed on a revenue share for many of the items sold.

Costs of sales of retail products increased 22% to $12.2 million for the six months ended June 30, 2008, from $10 million in the same period last year. The increase is a direct result of incremental retail sales. As a percentage of total retail sales, costs were 54.9% for the six months ended June 30, 2008, versus 56.2% for the same period last year.

Operating expenses increased 26.4% to $15.8 million for the six months ended June 30, 2008, from $12.5 million in the same period last year. As a percentage of sales, operating expenses were 49% for both the six months ended June 30, 2008, and June 30, 2007.

Interest expense, net. Net interest expense was $372 for the six months ended June 30, 2008, versus $375 for the same period last year.

Provision for income taxes. The Company recognized an income tax benefit of $870 for the six months ended June 30, 2008, versus an income tax benefit of $1.1 million for the same period last year. Each quarter, the Company evaluates whether the realizability of its net deferred tax asset is more likely than not. Should the Company determine that a valuation reserve is necessary, it would have a material impact on the Company’s operations. The Company has prepared an analysis based upon historical data and forecasted earnings projections to determine its ability to realize its net deferred tax asset. The Company believes that it is more likely than not that the net deferred tax asset will be realized. Therefore, the Company has determined that a valuation allowance was not necessary as of June 30, 2008 and June 30, 2007. The effective tax rate for both periods was approximately 40%.

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Three Months Ended June 30, 2008 versus the Three Months Ended June 30, 2007

Revenue. Total revenues increased 30% to $13.7 million for the three months ended June 30, 2008, from $10.5 million in the same period last year. The increase was primarily due to an increase in retail revenues generated through our e-commerce component and wholesale sales through our manufacturing division.

Manufacturing/Distribution revenues increased 47.1% to $5.0 million for the three months ended June 30, 2008, from $3.4 million in the same period last year. Net revenues (after eliminating intercompany sales) increased 60% to $4.0 million for the three months ended June 30, 2008, from $2.5 million in the same period last year. The increase was influenced by some large corporate sales of autographed items and the addition of Schwartz Sports.

Retail operation revenues increased 21.8% to $9.5 million for the three months ended June 30, 2008, from $7.8 million in the same period last year. Our internet retail division revenues increased 32.6% to $6.1 million for the three months ended June 30, 2008, from $4.6 million in the same period last year. The increase is as a result of our providing more robust platforms, improving our user interface, better merchandising of our products on-line, increased traffic and better conversion rates. Additionally, retail revenues generated through our sixteen company-owned Field of Dreams stores remained constant at $3.3 million for the three months ended June 30, 2008, from $3.2 in the same period last year. Our first FansEdge store opened May 21, 2008 and generated $100 thousand for the quarter.

Costs and expenses. Total cost of sales for the three months ended June 30, 2008, increased 40% to $7.7 million, versus $5.5 million in the same period last year. The increase directly relates to the increase in overall company sales. However, as a percentage of total sales, cost of sales was 55.5% for the three months ended June 30, 2008, compared to 52% for the same period last year.

Cost of sales of manufacturing/distribution products increased 100% to $2.5 million for the three months ended June 30, 2008, versus $1.2 million in the same period last year. However, as a percentage of manufacturing/distribution revenues, cost of sales was approximately 62.5% for the three months ended June 30, 2008, compared to 48% for the same period last year. As a percentage of manufacturing/distribution revenues before elimination of inter-company sales, costs were 69.6% for the three months ended June 30, 2008, versus 62% for the same period last year.

Cost of sales of retail products increased 23.8% to $5.2 million for the three months ended June 30, 2008, from $4.2 million in the same period last year. The increase directly relates to an increase in manufacturing/distribution sales. The increase is a direct result of incremental retail sales. As a percentage of total retail sales, costs were 54.7% for the three months ended June 30, 2008, versus 54% for the same period last year.

Operating expenses increased 23.7% to $7.3 million for the three months ended June 30, 2008, from $5.9 million in the same period last year. As a percentage of sales, operating expenses were 53.2% for the three months ended June 30, 2008, versus 56% for the same period last year.

Interest expense., net. Net interest expense was $224 for the three months ended June 30, 2008, versus $237 for the same period last year.

Provision for income taxes. The Company recognized an income tax benefit of $763 for the three months ended June 30, 2008, versus an income tax benefit of $552 for the same period last year. Each quarter, the Company evaluates whether the realizability of its net deferred tax assets is more likely than not. Should the Company determine that a valuation reserve is necessary, it would have a material impact on the Company’s operations. The Company has prepared an analysis based upon historical data and forecasted earnings projections to determine its ability to realize its net deferred tax asset. The Company believes that it is more likely than not that the net deferred tax asset will be realized. Therefore, the Company has determined that a valuation allowance was not necessary as of June 30, 2008 and June 30, 2007. The effective tax rate for both periods was approximately 40.0%.

LIQUIDITY AND CAPITAL RESOURCES

Our primary sources of liquidity for the six months ended June 30, 2008 are the cash flow generated from our operating subsidiaries; availability under our senior revolving credit facility; and available cash and cash equivalents. We are unaware of any trends that may have a negative impact on our ability to continue our operations. In fact, with the improvement of the financial results of the Company and a further strengthening of the balance sheet, our ability to capitalize on industry opportunities should be enhanced.

The balance sheet as of June 30, 2008 reflects working capital of $28.1 million, versus working capital of $17.5 million at year end. At June 30, 2008, the Company’s cash and cash equivalents were $803, versus $1.6 million at year end. The cash position in addition to capital available under its revolving credit facility provides the Company with the ability to make inventory purchases to support the increased sales activity the Company is experiencing. During its’ busy fourth quarter ending December 31, the Company pays down a significant amount of the line balance. Net accounts receivable at June 30, 2008, were $1.7 million compared to $4.4 million at year end.

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Use of Funds

Cash used in operations was $11.7 million for the six months ended June 30, 2008, compared to $5.6 million cash used in operations during the same period of 2007. The Company used additional cash to reduce its Accounts Payables balance and add to its inventory totals.

Cash used in investing activities was $1.1 for the six months ended June 30, 2008, compared to $.6 million of cash provided by investing activities for the same period of 2007. The Company used additional cash towards purchases of fixed assets.

Cash provided by financing activities was $12.0 million for the six months ended June 30, 2008, compared to $6.4 million cash provided by financing activities for the same period in 2007. The Company used additional funds from its revolver to make payments to its suppliers.

Other Activity

On June 6, 2007, the Company entered into a three-year loan and security agreement with Comerica Bank. Comerica provided the company with $18 million in credit facilities; consisting of a $15 million revolver and a $3 million acquisition line for the cash portion of future strategic acquisitions. Effective May 12, 2008 Comerica Bank increased the Company’s revolver from $15 million to $21.5 million to support the Company’s 2008 projected growth and business plan. The loan is collateralized by all of the assets of the Company and its divisions. The interest rate for the revolver was floating at prime minus .75 or 30 day Comerica costs of funds plus 1.50%; and prime minus .25 or 30 day Comerica costs of funds plus 2.25%, for the funds drawn from the acquisition line. The Company used $6.7 million of the revolver at closing to pay-off the remaining loan balance with its prior senior lender, La Salle Bank. As of June 30, 2008, the Company’s outstanding loan balance with Comerica was $17.5 million. The Company had approximately $1.2 million available and $4 million unused on the revolver.

Analysis

We have and will continue to analyze the performance of each of the current store operations in order to determine whether they are providing the Company with its desired results. This may include additional future closings and/or conversion to franchise stores or conversely, the acquisition and conversion of existing franchise stores to company-owned stores.

We are continuing to review our operational expenses and examining ways to reduce costs on a going-forward basis. With our recent change in our independent auditors and bank; we believe we will experience lower fees and costs typically associated with a smaller, yet highly regarded accounting firm; and moving away from a traditional asset-based lender to a more traditional cash-flow lender, respectively. However, we will be required in 2008 to comply with the new annual internal control certification pursuant to Section 404 of the Sarbanes-Oxley Act of 2002 and the related SEC rules. While we expect some relaxing of the initial requirements mandated by Sarbanes-Oxley due to our relative company size, these and other compliance costs of a public company will increase. To support our ultimate compliance with Section 404, we engaged the services of an outside consulting company who began working with our management team in March of 2007. In addition, effective April 16, 2007, the Company’s Common shares became listed on the American Stock Exchange under the symbol “DRJ”. The Company has incurred additional costs and fees associated with this listing.

Contractual Obligations (dollars in thousands)

	Total		Less than 1-yr	1-3 yrs	3-5 yrs	More than 5-yrs
Long-term debts:	$	2,456	359	773	1,324	0
Operating leases:	$	20,149	3,391	6,749	5,578	4,431
Other long-term liabilities:	$	2,557	1,363	1,053	136	0

Summary

Management believes that future funds generated from our operations and available borrowing capacity will be sufficient to fund our debt service requirements, working capital requirements and our budgeted capital expenditure requirements for the foreseeable future.

Off-balance sheet arrangements

We have not created and are not a party to any special purpose or off-balance sheet entities for the purpose of raising capital, incurring debt or operating our business. Except as described herein, our management is not aware of any known trends or demands, commitments, events or uncertainties, as they relate to liquidity which could negatively affect our ability to operate and grow as planned, other than those previously disclosed.

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Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Market risk generally represents the risk of loss that may result from the potential change in value of a financial instrument as a result of fluctuations in interest rates and market prices. We do not currently have any trading derivatives nor do we expect to have any in the future. We have established policies and internal processes related to the management of market risks, which we use in the normal course of our business operations.

Interest Rate Risk. We have interest rate risk, in that borrowings under our credit facility with Comerica Bank are based on variable market interest rates. As of June 30, 2008, we had $17.5 million of variable rate debt outstanding under our current credit facility with Comerica Bank. A hypothetically 10% increase in our credit facility’s weighted average interest rate of 5% per annum for the quarter ended June 30, 2008, would correspondingly decrease our pre-tax earnings and our operating cash flows by approximately $9.

Intangible Asset Risk. We have a substantial amount of intangible assets. We are required to perform goodwill impairment tests whenever events or circumstances indicate that the carrying value may not be recoverable from estimated future cash flows. As a result of our periodic evaluations, we may determine that the intangible asset values need to be written down to their fair values, which could result in material changes that could be adverse to our operating results and financial position. Although at June 30, 2008, we believed our intangible assets were recoverable, changes in the economy, the business in which we operate and our own relative performance could change the assumptions used to evaluate intangible asset recoverability. We continue to monitor those assumptions and their effect on the estimated recoverability of our intangible assets.

Foreign Currency Exchange Rate Risk.

None.

Commodity Price Risk.

None.

Item 4. Controls and Procedures.

Any control system, no matter how well designed and operated, can provide only reasonable (not absolute) assurance that its objectives will be met. Furthermore, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected.

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Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures, as such term is defined in Rules 13a 15(e) and 15d 15(e) of the Securities Exchange Act of 1934 (Exchange Act) as of the end of the period covered by the report.

Based upon that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that as of June 30, 2008 the Company’s disclosure controls and procedures were effective to provide reasonable assurance that (i) the information required to be disclosed by the Company in this Report was recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) information required to be disclosed by the Company in the reports that its files or submits under the Exchange Act is accumulated and communicated to its management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Internal Control Over Financial Reporting

During the quarter ended June 30, 2008, there have been no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) of the Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

The Company does not expect that its disclosure controls and procedures and internal control over financial reporting will prevent all error and all fraud. A control procedure, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control procedure are met. Because of the inherent limitations in all control procedures, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any control procedure also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.

The Company intends to continually review and evaluate the design and effectiveness of its disclosure controls and procedures and to improve its controls and procedures over time and to correct any deficiencies that it may discover in the future. The goal is to ensure that senior management has timely access to all material financial and non-financial information concerning the Company’s business. While the Company believes the present design of its disclosure controls and procedures is effective to achieve its goal, future events affecting its business may cause the Company to modify its disclosure controls and procedures.

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Part II. Other Information

Item 1. Legal Proceedings.

None.

Item 1A. Risk Factors.

There are no material changes to the Company’s risk factors as previously reflected in the form 10-K/T that was filed on March 27, 2008.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

a. N/A

b. N/A

c. ISSUER PURCHASES OF EQUITY SECURITIES

*Plan approved February 6, 2008 for up to $1,000,000

	Total Number of Shares Purchased	Avg. Price Paid Per Share		Total Number of Shares Purchased as Part of Publicly Announced Plan	Maximum Dollar Value That May Yet Be Purchased Under Plan
				(Cumulative)
Period 4/1/08-4/30/08:
4/9/2008	3,000	$	1.25	3,000	$	996,250
4/15/2008	800	$	1.22	3,800	$	995,274
4/17/2008	3,000	$	1.22	6,800	$	991,614
Period 5/1/08-5/31/08:
5/20/2008	2,500	$	1.29	9,300	$	988,389
5/21/2008	2,500	$	1.25	11,800	$	985,264
5/22/2008	100	$	1.23	11,900	$	985,141
Period 6/1/08-6/30/08:
6/4/2008	4,000	$	1.29	15,900	$	979,981
6/5/2008	3,700	$	1.28	19,600	$	975,245

Item 3. Defaults upon Senior Securities.

None.

Item 4. Submission of Matters to Vote of Security Holders.

None.

Item 5. Other Information.

None.

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Item 6. Exhibits.

No.
31.1	Certification of the Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2	Certification of the Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1	Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2	Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized on August 14, 2008.

DREAMS, INC.
By:	/s/ Ross Tannenbaum
	Ross Tannenbaum, Chief Executive Officer, Principal Executive Officer

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Exhibit Index

Exhibit No.	Description
31.1	Certification of the Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2	Certification of the Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1	Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 202
32.2	Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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EX-31.1

Exhibit 31.1

Review

CHIEF EXECUTIVE OFFICER CERTIFICATION

PURSUANT TO SECTION 302

I, Ross Tannenbaum, Chief Executive Officer of Dreams, Inc., certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Dreams, Inc. (the “Registrant”);

2. Based on my knowledge, this Quarterly Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this Quarterly Report.

3. Based on my knowledge, the financial statements, and other financial information included in this Quarterly Report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the period presented in this Quarterly Report;

4. The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the Registrant and have:

a) designed such disclosure controls and procedures or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this Quarterly Report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the Registrant’s disclosure controls and procedures presented in this Quarterly Report are conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this Quarterly Report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s Second Fiscal Quarter” in the case of this Quarterly Report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting;

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control, to the Registrant’s auditors and the audit committee of Registrant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation or internal control over financial reporting which are reasonably likely to adversely effect the Registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control; and

Date:	August 14, 2008	/s/ Ross Tannenbaum
		Ross Tannenbaum
		Chief Executive Officer (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CHIEF FINANCIAL OFFICER CERTIFICATION

PURSUANT TO SECTION 302

I, Dorothy Sillano, Chief Financial Officer of Dreams, Inc., certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Dreams, Inc. (the “Registrant”);

2. Based on my knowledge, this Quarterly Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this Quarterly Report.

3. Based on my knowledge, the financial statements, and other financial information included in this Quarterly Report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this Quarterly Report;

4. The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the Registrant and have:

a) designed such disclosure controls and procedures or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this Quarterly Report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the Registrant’s disclosure controls and procedures presented in this Quarterly Report are conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this Quarterly Report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s Second Fiscal Quarter” in the case of this Quarterly Report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting;

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control, to the Registrant’s auditors and the audit committee of Registrant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation or internal control over financial reporting which are reasonably likely to adversely effect the Registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal controls; and

Date:	August 14, 2008	/s/ Dorothy Sillano
		Dorothy Sillano
		Chief Financial Officer (Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report of Dreams, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2008, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Ross Tannenbaum, Principal Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fully presents, in all material respects, the financial condition and results of operations of the Company.

By:	/s/ Ross Tannenbaum
	Ross Tannenbaum
	Principal Executive Officer
	August 14, 2008

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Quarterly Report of Dreams, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2008, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Dorothy Sillano, Principal Accounting Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fully presents, in all material respects, the financial condition and results of operations of the Company.

By:	/s/ Dorothy Sillano
	Dorothy Sillano
	Principal Financial Officer
	August 14, 2008