8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) November 14, 2012

PUBLIX SUPER MARKETS, INC.

(Exact name of Registrant as specified in its charter)

Florida	0-00981	59-0324412
(State of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
3300 Publix Corporate Parkway Lakeland, Florida		33811
(Address of principal executive offices)		(Zip Code)

(863) 688-1188

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Supplemental Executive Retirement Plan

On November 14, 2012, the Board of Directors of Publix Super Markets, Inc. (the Company) approved a supplemental executive retirement plan (the Plan) for a select group of management or highly compensated employees, effective December 15, 2012. The purpose of the Plan is to provide the select group of management or highly compensated employees with the additional benefit they would have received under the Company’s Employee Stock Ownership Plan if the Company’s contributions were not limited by certain provisions of the Internal Revenue Code.

The above description is not complete and is qualified in its entirety by reference to the full text of the Plan attached as Exhibit 10.6 to this Current Report on Form 8-K and incorporated herein by reference.

Item 5.03. Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year

Amended and Restated By-Laws

On November 14, 2012, the Board of Directors of the Company approved amended and restated by-laws of the Company (the By-Laws). The principal changes made to the By-Laws were to add advance notice provisions in Sections 10 and 11 of Article II of the By-Laws. As specified in the By-Laws, the provisions require advance notice of stockholder nominations for election to the Board of Directors and stockholder requests for business to be brought before a meeting of stockholders. Such advance notice shall include certain information about the director nominee or business proposed to be brought before the meeting. This information shall be submitted in writing to the Secretary of the Company no less than 120 calendar days before the first anniversary of the preceding year’s annual meeting.

The above description is not complete and is qualified in its entirety by reference to the full text of the By-Laws attached as Exhibit 3.2 to this Current Report on Form 8-K and incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits

(d).	Exhibits
3.2.	Amended and Restated By-Laws
10.6.	Supplemental Executive Retirement Plan

Page 2 of 4 pages

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.

	PUBLIX SUPER MARKETS, INC.
Dated: November 20, 2012	By:	/s/ David P. Phillips
		David P. Phillips, Chief Financial Officer and Treasurer
		(Principal Financial and Accounting Officer)

Page 3 of 4 pages

Exhibit Index

Exhibit   3.2.	Amended and Restated By-Laws
Exhibit 10.6.	Supplemental Executive Retirement Plan

Page 4 of 4 pages

EX-3.2

Exhibit 3.2

* * * * * * *

AMENDED AND RESTATED

BY-LAWS

OF

PUBLIX SUPER MARKETS, INC.

(Effective as of November 14, 2012)

* * * * * * *

AMENDED AND RESTATED

BY-LAWS

OF

PUBLIX SUPER MARKETS, INC.

(Effective as of November 14, 2012)

TABLE OF CONTENTS

Title		Page
ARTICLE I	OFFICES	1
Section 1.	Principal Office	1
Section 2.	Other Offices	1
ARTICLE II	STOCKHOLDERS	1
Section 1.	Annual Meeting	1
Section 2.	Special Meetings	1
Section 3.	Chairman	1
Section 4.	Place of Meeting	1
Section 5.	Notice of Meeting	2
Section 6.	Notice of Adjourned Meeting	2
Section 7.	Waiver of Call and Notice of Meeting	2
Section 8.	Quorum	2
Section 9.	Adjournment; Quorum for Adjourned Meeting	3
Section 10.	Nomination of Directors	3
Section 11.	Notice of Business	3
Section 12.	Voting on Matters Other than Election of Directors	4
Section 13.	Voting for Directors	4
Section 14.	Voting Lists	4
Section 15.	Voting of Shares	5
Section 16.	Proxies	5
Section 17.	Informal Action by Stockholders	5
Section 18.	Inspectors	5
ARTICLE III	BOARD OF DIRECTORS	6
Section 1.	General Powers	6
Section 2.	Number, Election, Tenure and Qualifications	6
Section 3.	Chairman	6
Section 4.	Annual Meeting	6
Section 5.	Regular Meetings	6
Section 6.	Special Meetings	6
Section 7.	Notice	7
Section 8.	Quorum	7
Section 9.	Adjournment; Quorum for Adjourned Meeting	7
Section 10.	Manner of Acting	7

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Section 11.	Removal	7
Section 12.	Vacancies	7
Section 13.	Compensation	7
Section 14.	Presumption of Assent	8
Section 15.	Informal Action by Board	8
Section 16.	Meeting by Telephone, Etc.	8
ARTICLE IV	OFFICERS	8
Section 1.	Number	8
Section 2.	Appointment and Term of Office	8
Section 3.	Resignation	8
Section 4.	Removal	9
Section 5.	Vacancies	9
Section 6.	Duties of Officers	9
Section 7.	Salaries	10
Section 8.	Delegation of Duties	10
ARTICLE V	COMMITTEES	10
Section 1.	Creation of Committees	10
Section 2.	Executive Committee	10
Section 3.	Audit Committee	10
Section 4.	Compensation Committee	11
Section 5.	Corporate Governance Committee	11
Section 6.	Nominating Committee	11
Section 7.	Other Committees	11
Section 8.	Removal or Dissolution	11
Section 9.	Vacancies on Committees	11
Section 10.	Meetings of Committees	11
Section 11.	Absence of Committee Members	11
Section 12.	Quorum of Committees	12
Section 13.	Manner of Acting of Committees	12
Section 14.	Minutes of Committees	12
Section 15.	Compensation	12
Section 16.	Informal Action	12
ARTICLE VI	INDEMNIFICATION OF DIRECTORS AND OFFICERS	12
Section 1.	General	12
Section 2.	Actions by or in the Right of the Corporation	13
Section 3.	Determination that Indemnification is Proper	14
Section 4.	Evaluation and Authorization	14
Section 5.	Prepayment of Expenses	14
Section 6.	Prompt Consideration	15
Section 7.	Nonexclusivity and Limitations	15
Section 8.	Continuation of Indemnification Right	15
Section 9.	Insurance	15

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ARTICLE VII	INTERESTED PARTIES	16
Section 1.	General	16
Section 2.	Determination of Quorum	16
Section 3.	Approval by Stockholders	16
ARTICLE VIII	CERTIFICATES OF STOCK	17
Section 1.	Certificates for Shares	17
Section 2.	Signatures of Past Officers	17
Section 3.	Transfer Agents and Registrars	17
Section 4.	Transfer of Shares	17
Section 5.	Lost Certificates	18
ARTICLE IX	RECORD DATE	18
Section 1.	Record Date for Stockholder Actions	18
Section 2.	Record Date for Dividend and Other Distributions	18
ARTICLE X	DIVIDENDS	19
ARTICLE XI	FISCAL YEAR	19
ARTICLE XII	SEAL	19
ARTICLE XIII	STOCK IN OTHER CORPORATIONS	19
ARTICLE XIV	AMENDMENTS	19
ARTICLE XV	EMERGENCY BY-LAWS	20
Section 1.	Scope of Emergency By-laws	20
Section 2.	Call and Notice of Meeting	20
Section 3.	Quorum and Voting	20
Section 4.	Appointment of Temporary Directors	20
Section 5.	Modification of Lines of Succession	21
Section 6.	Change of Principal Office	21
Section 7.	Limitation of Liability	21
Section 8.	Amendment or Repeal	21
ARTICLE XVI	PRECEDENCE OF LAW AND ARTICLES OF INCORPORATION	21

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AMENDED AND RESTATED

BY-LAWS

OF

PUBLIX SUPER MARKETS, INC.

(Effective as of November 14, 2012)

ARTICLE I

OFFICES

Section 1. Principal Office. The principal office of Publix Super Markets, Inc. (the “Corporation”) shall initially be located in Polk County, Florida. Its location may thereafter be changed to be at such place within or without the State of Florida as the Board of Directors of the Corporation (the “Board of Directors” or the “Board”) shall from time to time determine.

Section 2. Other Offices. The Corporation may also have offices at such other places both within and without the State of Florida as the Board of Directors or the officers of the Corporation acting within their authority may from time to time determine or the business of the Corporation may require.

ARTICLE II

STOCKHOLDERS

Section 1. Annual Meeting. The annual meeting of the stockholders shall be held between January 1 and December 31, inclusive, in each year for the purpose of electing directors and for the transaction of such other proper business as may come before the meeting. The exact date of the meeting shall be established by the Board of Directors from time to time.

Section  2. Special Meetings. Special meetings of the stockholders may be called, for any purpose or purposes, by the Board of Directors or the Chairman of the Board. Special meetings of the stockholders shall be called by the Chairman of the Board, Chief Executive Officer, the President or the Secretary if the holders of not less than ten (10) percent of all the votes entitled to be cast on any issue proposed to be considered at such special meeting sign, date and deliver to the Secretary one or more written demands for a special meeting, describing the purpose(s) for which it is to be held. Special meetings of the stockholders of the Corporation may not be called by any other person or persons. Notice and call of any such special meeting shall state the purpose or purposes of the proposed meeting, and business transacted at any special meeting of the stockholders shall be limited to the purposes stated in the notice thereof.

Section 3. Chairman. The Chairman of the Board shall preside at all meetings of the stockholders.

Section 4. Place of Meeting. The Board of Directors may designate any place, either within or without the State of Florida, as the place of meeting for any annual or special meeting of the stockholders. If no designation is made, the place of meeting shall be the principal office of the Corporation in the State of Florida.

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Section 5. Notice of Meeting. Written notice stating the place, day and hour of an annual or special meeting and, in the case of a special meeting, the purpose or purposes for which it is called shall be given no fewer than ten (10) nor more than sixty (60) days before the date of the meeting to each stockholder entitled to vote at such meeting, except that no notice of a meeting need be given to any stockholders for which notice is not required to be given under applicable law. Notice may be delivered personally, via United States mail, facsimile, email or other electronic transmission, or by private mail carriers handling nationwide mail services, by or at the direction of the Chairman of the Board, the Chief Executive Officer, the President, the Secretary, the Board of Directors, or the person(s) calling the meeting. If mailed via United States mail, such notice shall be deemed to be delivered when deposited in the United States mail, addressed to the stockholder at the stockholder’s address as it appears on the stock transfer books of the Corporation, with postage thereon prepaid. If the notice is mailed at least thirty (30) days before the date of the meeting, the mailing may be by a class of United States mail other than first class.

Section 6. Notice of Adjourned Meeting. If a stockholders’ meeting is adjourned to a different date, time or place, notice need not be given of the new date, time or place if the new date, time or place is announced at the meeting before an adjournment is taken; and any business may be transacted at the adjourned meeting that might have been transacted on the original date of the meeting. If, however, a new record date for the adjourned meeting is or must be fixed under law, notice of the adjourned meeting must be given to persons who are stockholders as of the new record date and who are otherwise entitled to notice of such meeting.

Section 7. Waiver of Call and Notice of Meeting. Call and notice of any stockholders’ meeting may be waived by any stockholder before or after the date and time stated in the notice. Such waiver must be in writing signed by the stockholder and delivered to the Corporation. Neither the business to be transacted at nor the purpose of any meeting need be specified in such waiver. A stockholder’s attendance at a meeting (a) waives such stockholder’s ability to object to lack of notice or defective notice of the meeting, unless the stockholder at the beginning of the meeting objects to holding the meeting or transacting business at the meeting, and (b) waives such stockholder’s ability to object to consideration of a particular matter at the meeting that is not within the purpose or purposes described in the meeting notice, unless the stockholder objects to considering the matter when it is presented.

Section 8. Quorum. Except as otherwise provided in these By-laws or in the Articles of Incorporation of the Corporation, a majority of the outstanding shares of the Corporation entitled to vote, represented in person or by proxy, shall constitute a quorum at any meeting of the stockholders. Once a share is represented for any purpose at a meeting, it is deemed present for quorum purposes for the remainder of the meeting and for any adjournment of that meeting, unless a new record date is or must be set for that adjourned meeting; and the withdrawal of stockholders after a quorum has been established at a meeting shall not affect the validity of any action taken at the meeting or any adjournment thereof.

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Section 9. Adjournment; Quorum for Adjourned Meeting. If less than a majority of the outstanding shares are represented at a meeting, a majority of the shares so represented may adjourn the meeting from time to time without further notice. At such adjourned meeting at which a quorum shall be present, any business may be transacted which might have been transacted at the meeting as originally noticed.

Section 10. Nomination of Directors. Only persons who are nominated in accordance with the procedures set forth in these By-laws shall be eligible to serve as directors. Nominations of persons for election to the Board of Directors may be made at a meeting of stockholders (a) by or at the direction of the Board of Directors or a committee thereof or (b) by any stockholder of the Corporation who is a stockholder of record at the time of giving of notice provided for in this Section, who shall be entitled to vote for the election of directors at the meeting and who complies with the notice procedures set forth in this Section. Such nominations, other than those made by or at the direction of the Board of Directors or a committee thereof, shall be made pursuant to timely notice in writing to the Secretary of the Corporation. To be timely, a stockholder’s notice shall be delivered to or mailed and received at the principal office of the Corporation not less than 120 calendar days prior to the first anniversary of the preceding year’s annual meeting; provided, however, that in the event no annual meeting was held in the previous year or the date of the annual meeting has been changed by more than thirty (30) days, notice by the stockholder to be timely must be received no later than the close of business on the later of 120 calendar days in advance of such annual meeting or ten (10) calendar days following the day on which such notice of the date of the annual meeting or such public disclosure is first made. Such stockholder’s notice shall set forth (a) as to each person whom the stockholder proposes to nominate for election or reelection as a director all information relating to such person that is required to be disclosed in solicitations of proxies for election of directors, or is otherwise required, in each case pursuant to Regulation 14A under the Securities Exchange Act of 1934 (including such person’s written consent to being named in the proxy statement as a nominee and to serving as a director if elected); and (b) as to the stockholder giving the notice (i) the name and address of such stockholder, as they appear on the Corporation’s books and (ii) the class and number of shares of the Corporation which are beneficially owned by the stockholder.

At the request of the Board of Directors, any person nominated by the Board of Directors for election as a director shall furnish to the Secretary of the Corporation that information required to be set forth in a stockholder’s notice of nomination which pertains to the nominee. No person shall be eligible to serve as a director of the Corporation unless nominated in accordance with the procedures set forth in this Section. The presiding officer shall, if the facts warrant, determine and declare to the meeting that a nomination was not made in accordance with the procedures prescribed by these By-laws, and if such person should so determine, such person shall so declare to the meeting and the defective nomination shall be disregarded. Notwithstanding the foregoing provisions of this Section, a stockholder shall also comply with all applicable requirements of the Securities Exchange Act of 1934, and the rules and regulations thereunder with respect to the matters set forth in this Section.

Section 11. Notice of Business. At any meeting of the stockholders, only such business shall be conducted as shall have been brought before the meeting (a) by or at the

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direction of the Board of Directors or (b) by any stockholder of the Corporation who is a stockholder of record at the time of giving of the notice provided for in this Section, who shall be entitled to vote at the meeting and who complies with the notice procedures set forth in this Section. For business to be properly brought before a meeting by a stockholder, the stockholder must have given timely notice thereof in writing to the Secretary of the Corporation in accordance with the timeliness provisions of Section 10. A stockholder’s notice to the Secretary shall set forth as to each matter the stockholder proposes to bring before the meeting (a) a brief description of the business desired to be brought before the meeting and the reasons for conducting such business at the meeting, (b) the name and address of the stockholder proposing such business, as they appear on the Corporation’s books, (c) the class and number of shares of the Corporation which are beneficially owned by the stockholder and (d) any material interest of the stockholder in such business. Notwithstanding anything in these By-laws to the contrary, no business shall be conducted at a meeting except in accordance with the procedures set forth in this Section. The presiding officer shall, if the facts warrant, determine and declare to the meeting that business was not properly brought before the meeting in accordance with the provisions of these By-laws, and if such person should so determine, such person shall so declare to the meeting and any such business not properly brought before the meeting shall not be transacted. Notwithstanding the foregoing provisions of this Section, a stockholder shall also comply with all applicable requirements of the Securities Exchange Act of 1934, and the rules and regulations thereunder with respect to the matters set forth in this Section.

Section 12. Voting on Matters Other than Election of Directors. At any meeting at which a quorum is present, action on any matter other than the election of directors shall be approved if the votes cast by the holders of shares represented at the meeting and entitled to vote on the subject matter favoring the action exceed the votes cast opposing the action, unless a greater number of affirmative votes or voting by classes is required by law, the Articles of Incorporation of the Corporation or these By-laws.

Section 13. Voting for Directors. Directors shall be elected by a plurality of the votes cast by the shares entitled to vote at a meeting at which a quorum is present.

Section 14. Voting Lists. At least ten (10) days prior to each meeting of stockholders, the officer or agent having charge of the stock transfer books for shares of the Corporation shall make a complete list of the stockholders entitled to vote at such meeting, or any adjournment thereof, with the address and the number, class and series (if any) of shares held by each. The list shall be subject to inspection by any stockholder during normal business hours for at least ten (10) days prior to the meeting. The list also shall be available at the meeting and shall be subject to inspection by any stockholder at any time during the meeting or its adjournment. The list shall be prima facie evidence as to who are the stockholders entitled to examine such list or the transfer books and to vote at any meeting of the stockholders.

If the requirements of this Section have not been substantially complied with, the meeting shall be adjourned on the demand of any stockholder (in person or by proxy) until there has been substantial compliance with the requirements. If no demand for adjournment is made, failure to comply with the requirements of this Section does not affect the validity of any action taken at the meeting.

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Section 15. Voting of Shares. Except as otherwise provided in the Articles of Incorporation of the Corporation, each stockholder entitled to vote shall be entitled at every meeting of the stockholders to one vote in person or by proxy on each matter for each share of voting stock held by such stockholder. Such right to vote shall be subject to the right of the Board of Directors to fix a record date for voting stockholders as hereinafter provided. Treasury shares, and shares of stock of the Corporation owned directly or indirectly by another corporation the majority of the voting stock of which is owned or controlled by the Corporation, shall not be voted at any meeting and shall not be counted in determining the total number of outstanding shares.

Section 16. Proxies. At all meetings of stockholders, a stockholder may vote by proxy, executed in writing and delivered to the Corporation in the original, or by first-class United States mail, facsimile, email or other form of electronic transmission or as a photographic, photostatic or equivalent reproduction of a written proxy by the stockholder or by the stockholder’s duly authorized attorney-in-fact. No proxy shall be valid after eleven (11) months from its date, unless the proxy provides for a longer period. Each proxy shall be filed with the Secretary before or at the time of the meeting. A proxy may be revoked at the pleasure of the record owner of the shares to which it relates, unless the proxy provides otherwise. In the event that a proxy shall designate two or more persons to act as proxies, a majority of such persons present at the meeting, or, if only one is present, that one, shall have all of the powers conferred by the proxy upon all the persons so designated, unless the instrument shall provide otherwise.

Section 17. Informal Action by Stockholders. Unless otherwise provided in the Articles of Incorporation of the Corporation, any action required or permitted to be taken at a meeting of the stockholders may be taken by means of one or more written consents that satisfy the requirements set forth below. In such event, no meeting, prior notice or formal vote shall be required. To be effective, a written consent (which may be in one or more counterparts) shall set forth the action taken and shall be signed by stockholders holding shares representing not less than the minimum number of votes of each voting group entitled to vote thereon that would be necessary to authorize or take such action at a meeting at which all voting groups and shares entitled to vote thereon were present and voted. No written consent shall be effective unless, within sixty (60) days of the date of the earliest dated consent delivered to the Secretary, written consent signed by the number of stockholders required to take action is delivered to the Secretary. If authorization of an action is obtained by one or more written consents but less than all stockholders so consent, then within ten (10) days after obtaining the authorization of such action by written consents, notice must be given to each stockholder who did not consent in writing and to each stockholder who is not entitled to vote on the action. The notice shall fairly summarize the material features of the authorized action and, if the action be such for which dissenters rights are provided under the Florida Business Corporation Act, the notice shall contain a clear statement of the right of stockholders dissenting therefrom to be paid the fair value of their shares upon compliance with the provisions of the Florida Business Corporation Act regarding the rights of dissenting stockholders.

Section 18. Inspectors. For each meeting of the stockholders, the Board of Directors or the Chairman of the Board may appoint two inspectors to supervise the voting. If inspectors are so appointed, all questions respecting the qualification of any vote, the validity of any proxy

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and the acceptance or rejection of any vote shall be decided by such inspectors. Before acting at any meeting, the inspectors shall take an oath to execute their duties with strict impartiality and according to the best of their ability. If any inspector shall fail to be present or shall decline to act, the Chairman of the Board shall appoint another inspector to act in his or her place. In case of a tie vote by the inspectors on any question, the presiding officer shall decide the issue.

ARTICLE III

BOARD OF DIRECTORS

Section 1. General Powers. The business and affairs of the Corporation shall be managed by its Board of Directors, which may exercise all such powers of the Corporation and do all such lawful acts and things as are not by law, the Articles of Incorporation of the Corporation or these By-laws directed or required to be exercised or done only by the stockholders.

Section 2. Number, Election, Tenure and Qualifications. The number of directors of the Corporation shall be not less than three (3) nor more than fifteen (15). The exact number of directors shall be fixed by resolution adopted by a vote of a majority of the then authorized number of directors; provided that no decrease in the number of directors shall have the effect of shortening the term of any then incumbent director. At each annual meeting of stockholders, the stockholders shall elect directors to hold office until the next succeeding annual meeting. Each director shall hold office until his or her term of office expires and until such director’s successor is elected and qualifies, unless such director sooner dies, resigns or is removed by the stockholders at any annual or special meeting. It shall not be necessary for directors to be stockholders or residents of the State of Florida. All directors shall be natural persons who are 18 years of age or older.

Section 3. Chairman. The Chairman of the Board shall preside at all meetings of the Board of Directors.

Section 4. Annual Meeting. Promptly after each annual meeting of stockholders, the Board of Directors shall hold its annual meeting for the purpose of the election of officers and the transaction of such other business as may come before the meeting. If such meeting is held at the same place as and immediately following such annual meeting of stockholders and if a majority of the directors are present at such place and time, no prior notice of such meeting shall be required to be given to the directors.

Section 5. Regular Meetings. Regular meetings of the Board of Directors may be held without notice at such time and at such place as shall be determined from time to time by the Board of Directors.

Section 6. Special Meetings. Special meetings of the Board of Directors may be called by the Chairman of the Board, the Chief Executive Officer, the President or any two directors. The person or persons authorized to call special meetings of the Board of Directors may fix the place for holding any special meetings of the Board of Directors called by such person or persons. If no such designation is made, the place of meeting shall be the principal office of the Corporation in the State of Florida.

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Section 7. Notice. Whenever notice of a meeting is required, written notice stating the place, day and hour of the meeting shall be delivered at least two (2) days prior thereto to each director, either personally, or by first-class United States mail, facsimile, email or other form of electronic transmission, or by private mail carriers handling nationwide mail services, to the director’s business address. If notice is given by first-class United States mail, such notice shall be deemed to be delivered five (5) days after deposited in the United States mail so addressed with postage thereon prepaid or when received, if such date is earlier. If notice is given by facsimile, email or other form of electronic transmission or by private mail carriers handling nationwide mail services, such notice shall be deemed to be delivered when received by the director. Any director may waive notice of any meeting, either before, at or after such meeting. The attendance of a director at a meeting shall constitute a waiver of notice of such meeting, except where a director attends a meeting for the express purpose of objecting to the transaction of any business because the meeting is not lawfully called or convened and so states at the beginning of the meeting or promptly upon arrival at the meeting.

Section 8. Quorum. A majority of the total number of directors as determined from time to time to comprise the Board of Directors shall constitute a quorum.

Section 9. Adjournment; Quorum for Adjourned Meeting. If less than a majority of the total number of directors are present at a meeting, a majority of the directors so present may adjourn the meeting from time to time without further notice. At any adjourned meeting at which a quorum shall be present, any business may be transacted that might have been transacted at the meeting as originally noticed.

Section  10. Manner of Acting. If a quorum is present when a vote is taken, the act of a majority of the directors present at the meeting shall be the act of the Board of Directors unless otherwise provided in the Articles of Incorporation of the Corporation.

Section 11. Removal. Any director may be removed by the stockholders, with or without cause, at any meeting of the stockholders called expressly for that purpose. Any such removal shall be without prejudice to the contract rights, if any, of the person removed.

Section 12. Vacancies. Any vacancy occurring in the Board of Directors, including any vacancy created by reason of an increase in the number of directors, may be filled by the affirmative vote of a majority of the remaining directors, though less than a quorum of the Board of Directors, or by the stockholders, unless otherwise provided in the Articles of Incorporation of the Corporation. The term of a director elected to fill a vacancy shall expire at the next following annual meeting of stockholders, and the person elected shall hold office until such time and until such director’s successor is elected and qualifies, unless such director sooner dies, resigns or is removed by the stockholders at any annual or special meeting.

Section 13. Compensation. By resolution of the Board of Directors, the directors may be paid their expenses, if any, of attendance at each meeting of the Board of Directors, and may be paid a fixed sum for attendance at each meeting of the Board of Directors, a stated salary as directors and/or such other reasonable compensation as may be determined by the Board from time to time. No payment shall preclude any director from serving the Corporation in any other capacity and receiving compensation therefor.

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Section 14. Presumption of Assent. A director of the Corporation who is present at a meeting of the Board of Directors at which action on any corporate matter is taken shall be presumed to have assented to the action taken unless such director objects at the beginning of the meeting (or promptly upon his or her arrival) to the holding of the meeting or the transacting of specified business at the meeting or such director votes against such action or abstains from voting in respect of such matter.

Section 15. Informal Action by Board. Any action required or permitted to be taken by any provisions of law, the Articles of Incorporation of the Corporation or these By-laws at any meeting of the Board of Directors or of any committee thereof may be taken without a meeting if each and every member of the Board or of such committee, as the case may be, signs a written consent thereto and such written consent is filed in the minutes of the proceedings of the Board or such committee, as the case may be. Action taken under this Section is effective when the last director signs the consent, unless the consent specifies a different effective date, in which case it is effective on the date so specified.

Section 16. Meeting by Telephone, Etc. Directors or the members of any committee thereof shall be deemed present at a meeting of the Board of Directors or of any such committee, as the case may be, if the meeting is conducted using a conference telephone or similar communications equipment by means of which all persons participating in the meeting can hear each other at the same time.

ARTICLE IV

OFFICERS

Section 1. Number. The officers of the Corporation shall consist of a Chief Executive Officer, a Vice Chairman, a President, a Chief Financial Officer, a Secretary and a Treasurer, each of whom shall be appointed by the Board of Directors. The Board of Directors may also appoint one or more senior vice presidents, vice presidents, one or more assistant secretaries and assistant treasurers and such other officers as the Board of Directors shall deem appropriate. The same individual may simultaneously hold more than one office in the Corporation. Only an individual serving as director may serve as the Vice Chairman.

Section  2. Appointment and Term of Office. The officers of the Corporation shall be appointed annually by the Board of Directors at its annual meeting. If the appointment of officers shall not be made at such meeting, such appointment shall be made as soon thereafter as is convenient. Each officer shall hold office until such officer’s successor is appointed and qualifies, unless such officer sooner dies, resigns or is removed by the Board, or, in the case of the Vice Chairman, such individual’s term as a director terminates. The appointment of an officer does not itself create contract rights. The failure to elect a Chief Executive Officer, a Vice Chairman, a President, a Chief Financial Officer, a Secretary or a Treasurer shall not affect the existence of the Corporation.

Section  3. Resignation. An officer may resign at any time by delivering notice to the Corporation. A resignation shall be effective when the notice is delivered unless the notice specifies a later effective date. An officer’s resignation shall not affect the Corporation’s contract rights, if any, with the officer.

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Section 4. Removal. The Board of Directors may remove any officer at any time with or without cause. An officer’s removal shall not affect the officer’s contract rights, if any, with the Corporation.

Section 5. Vacancies. A vacancy in any office because of death, resignation, removal, disqualification or otherwise may be filled by the Board of Directors for the unexpired portion of the term.

Section 6. Duties of Officers.

(a) The Chief Executive Officer of the Corporation shall, subject to the direction of the Board, have general charge of the business and affairs of the Corporation.

(b) The Vice Chairman shall in the absence, sickness or other disability of the Chairman of the Board of the Corporation preside over meetings of the Board of Directors and stockholders and shall assume such other duties as may be assigned from time to time by the Chief Executive Officer.

(c) The President shall be the chief retail officer of the Corporation and shall assume such other duties as may be assigned from time to time by the Chief Executive Officer.

(d) The Chief Financial Officer shall (i) keep and maintain adequate and correct accounts of the Corporation’s properties and business transactions, including accounts of its assets, liabilities, receipts, disbursements, gains, losses, capital, surplus and shares; (ii) render to the Chief Executive Officer and the Board of Directors, upon request, an account of the financial condition of the Corporation; (iii) prepare, or cause to be prepared, financial statements of the Corporation, including financial statements to be included in the annual report to the stockholders of the Corporation; and (iv) oversee the valuation of the Corporation’s shares as may be required by law.

(e) The Secretary shall (i) be responsible for preparing minutes of the directors’ and stockholders’ meetings and for authenticating records of the Corporation, (ii) see that all notices are duly given in accordance with the provisions of the Articles of Incorporation of the Corporation, these By-laws or as required by law, (iii) maintain custody of the corporate records and the corporate seal, and (iv) have general charge of the stock transfer books of the Corporation.

(f) The Treasurer shall (i) have charge and custody of and be responsible for all funds of the Corporation and (ii) receive and give receipts for monies due and payable to the Corporation from any source whatsoever, and deposit monies in the name of the Corporation in the banks, trust companies or other depositaries as shall be selected by the Corporation.

(g) Subject to the foregoing, the officers of the Corporation shall have such powers and duties as ordinarily pertain to their respective offices and such additional powers and duties specifically conferred by law, the Articles of Incorporation of the Corporation and these By-laws, or as may be assigned to them from time to time by the Board of Directors or an officer authorized by the Board of Directors to prescribe the duties of other officers.

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Section 7. Salaries. The salaries of the officers shall be fixed from time to time by the Board of Directors or as delegated by the Board of Directors, and no officer shall be prevented from receiving a salary by reason of the fact that the officer is also a director of the Corporation.

Section 8. Delegation of Duties. In the absence or disability of any officer of the Corporation, or for any other reason deemed sufficient by the Board of Directors, the Board may delegate the powers or duties of such officer to any other officer or to any director for the time being.

ARTICLE V

COMMITTEES

Section 1. Creation of Committees. The Board of Directors may designate an Executive Committee and one or more other committees, each of which shall have and may exercise the powers and authority of the Board of Directors to the extent as may be provided in a written charter adopted by the Board of Directors in one or more resolutions, and as set forth below for Executive, Audit, Compensation, Corporate Governance and Nominating Committees. Each committee so designated shall consist of two (2) or more of the directors of the Corporation. The members of the committees shall act only as a committee. Unless the Board of Directors elects a committee chairman, each committee shall elect its own chairman, and have full power and authority to make rules for the conduct of its business.

Section 2. Executive Committee. The Executive Committee, if there shall be one, shall have, and may exercise, except to the extent otherwise provided in the resolution of the Board of Directors creating such Executive Committee, such powers of the Board of Directors as can be lawfully delegated by the Board. Included solely for information purposes, the following is a list of the actions that, under Florida law in effect at the time of the adoption of these By-laws, may not be delegated to a committee, but the list shall be deemed automatically revised without further action by the Board of Directors or the stockholders of this Corporation upon and to the extent of any amendment to such law:

(a) approve or recommend to stockholders actions or proposals required by law to be approved by stockholders;

(b) fill vacancies on the Board of Directors or any committee of the Board;

(c) adopt, amend or repeal these By-laws;

(d) authorize or approve the reacquisition of shares unless pursuant to a general formula or method specified by the Board of Directors; or

(e) authorize or approve the issuance or sale of shares, or any contract to sell shares, or designate the terms of a series or class of shares.

Section  3. Audit Committee. The Audit Committee has responsibility to the Board of Directors for assessing the processes related to the Corporation’s risks and control environment, overseeing the financial reporting and evaluating the internal and independent audit processes.

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Section 4. Compensation Committee. The Compensation Committee reviews and sets the salary and benefits structure of the Corporation with respect to its executive management and any other corporate officers whose compensation is disclosed in the Corporation’s annual proxy statement.

Section 5. Corporate Governance Committee. The Corporate Governance Committee has responsibility for reviewing and reporting to the Board of Directors on matters of corporate governance such as practices, policies and procedures affecting directors and the Board’s operations and effectiveness.

Section 6. Nominating Committee. The Nominating Committee has responsibility for reviewing and reporting to the Board of Directors on matters of Board nominations. This includes reviewing potential candidates and proposing nominees to the Board of Directors.

Section 7. Other Committees. Such other committees, to the extent provided in the resolution or resolutions creating them, shall have such functions and may exercise such powers of the Board of Directors as can be lawfully delegated by the Board. Notwithstanding the foregoing, no committee shall have the authority to take any action listed in subsections (a) through (e), inclusive, of Section 2 of this Article V.

Section 8. Removal or Dissolution. Any Committee of the Board of Directors may be dissolved by the Board at any meeting; and any member of such committee may be removed by the Board of Directors with or without cause. Removal of a director shall automatically constitute removal of said individual from all committees of the Board of Directors on which such director may serve. Any such removal shall be without prejudice to the contract rights, if any, of the person so removed.

Section 9. Vacancies on Committees. Vacancies on any committee of the Board of Directors shall be filled by the Board of Directors at any meeting.

Section 10. Meetings of Committees. Regular meetings of any committee of the Board of Directors may be held without notice at such time and at such place as shall from time to time be determined by such committee. Special meetings of any such committee may be called by any member thereof upon two (2) days notice of the date, time and place of the meeting given to each of the other members of such committee, or on such shorter notice as may be agreed to in writing by each of the other members of such committee. Notice shall be given either personally or in the manner provided in Section 7 of Article III of these By-laws (pertaining to notice for directors’ meetings).

Section 11. Absence of Committee Members. The Board of Directors may designate one or more directors as alternate members of any committee of the Board of Directors, who may replace at any meeting of such committee any member not able to attend.

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Section 12. Quorum of Committees. At all meetings of committees of the Board of Directors, a majority of the total number of members of the committee as determined from time to time shall constitute a quorum for the transaction of business.

Section 13. Manner of Acting of Committees. If a quorum is present when a vote is taken, the act of a majority of the members of any committee of the Board of Directors present at the meeting shall be the act of such committee.

Section 14. Minutes of Committees. Each committee of the Board of Directors shall keep regular minutes of its proceedings and report the same to the Board of Directors when requested.

Section 15. Compensation. Members of any committee of the Board of Directors may be paid compensation in accordance with the provisions of Section 13 of Article III of these By-laws (pertaining to compensation of directors).

Section 16. Informal Action. Any committee of the Board of Directors may take such informal action and hold such informal meetings as allowed by the provisions of Sections 15 and 16 of Article III of these By-laws.

ARTICLE VI

INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section 1. General.

(a) To the fullest extent permitted by law and consistent with the principles set forth in Section 1(c) below, the Corporation shall indemnify any person who is or was a party, or is threatened to be made a party, to any threatened, pending or completed action, suit or other type of proceeding (other than an action by or in the right of the Corporation), whether civil, criminal, administrative, investigative or otherwise, and whether formal or informal, by reason of the fact that such person is or was a director or officer of the Corporation or is or was serving at the request of the Corporation as a director, officer, trustee or fiduciary of another corporation, partnership, joint venture, trust (including without limitation an employee benefit trust), or other enterprise.

(b) To the fullest extent permitted by law and consistent with the principles set forth in Section 1(c) below, the Corporation shall be entitled but shall not be obligated to indemnify any person who is or was a party, or is threatened to be made a party, to any threatened, pending or completed action, suit or other type of proceeding (other than an action by or in the right of the Corporation), whether civil, criminal, administrative, investigative or otherwise, and whether formal or informal, by reason of the fact that such person is or was an employee or agent of the Corporation or is or was serving at the request of the Corporation as an employee or agent of another corporation, partnership, joint venture, trust or other enterprise.

(c) Any person for whom indemnification is required or authorized under Section 1(a) or Section 1(b) above shall be indemnified against all liabilities, judgments,

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amounts paid in settlement, penalties, fines (including an excise tax assessed with respect to any employee benefit plan) and expenses (including attorneys’ fees, paralegals’ fees and court costs) actually and reasonably incurred in connection with any such action, suit or other proceeding, including any appeal thereof. Indemnification shall be available only if the person to be indemnified acted in good faith and in a manner such person reasonably believed to be in, or not opposed to, the best interests of the Corporation and, with respect to any criminal action or proceeding, had no reasonable cause to believe such person’s conduct was unlawful. The termination of any such action, suit or other proceeding by judgment, order, settlement or conviction, or upon a plea of nolo contendere or its equivalent, shall not, of itself, create a presumption that the person did not act in good faith and in a manner that such person reasonably believed to be in, or not opposed to, the best interests of the Corporation or, with respect to any criminal action or proceeding, had reasonable cause to believe that such person’s conduct was unlawful.

Section 2. Actions by or in the Right of the Corporation.

(a) To the fullest extent permitted by law and consistent with the principles set forth in Section 2(c) below, the Corporation shall indemnify any person who is or was a party, or is threatened to be made a party, to any threatened, pending or completed action, suit or other type of proceeding (as further described in Section 1 of this Article VI) by or in the right of the Corporation to procure a judgment in its favor by reason of the fact that such person is or was a director or officer of the Corporation or is or was serving at the request of the Corporation as a director, officer, trustee or fiduciary of another corporation, partnership, joint venture, trust or other enterprise.

(b) To the fullest extent permitted by law and consistent with the principles set forth in Section 2(c) below, the Corporation shall be entitled but shall not be obligated to indemnify any person who is or was a party, or is threatened to be made a party, to any threatened, pending or completed action, suit or other type of proceeding (as further described in Section 1 of this Article VI) by or in the right of the Corporation to procure a judgment in its favor by reason of the fact that such person is or was an employee or agent of the Corporation or is or was serving at the request of the Corporation as an employee or agent of another corporation, partnership, joint venture, trust (including without limitation an employee benefit trust) or other enterprise.

(c) Any person for whom indemnification is required or authorized under Section 2(a) or Section 2(b) above shall be indemnified against expenses (including attorneys’ fees, paralegals’ fees and court costs) and amounts paid in settlement not exceeding, in the judgment of the Board of Directors, the estimated expenses of litigating the action, suit or other proceeding to conclusion, that are actually and reasonably incurred in connection with the defense or settlement of such action, suit or other proceeding, including any appeal thereof. Indemnification shall be available only if the person to be indemnified acted in good faith and in a manner such person reasonably believed to be in, or not opposed to, the best interests of the Corporation. Notwithstanding the foregoing, no indemnification shall be made under this Section 2 in respect of any claim, issue or matter as to which such person shall have been adjudged to be liable unless, and only to the extent that, the court in which such action, suit or other proceeding was brought, or any other court of competent jurisdiction, shall determine

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upon application that, despite the adjudication of liability but in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnification for such expenses that such court shall deem proper.

Section 3. Determination that Indemnification is Proper. Indemnification pursuant to Section 1 or Section 2 of this Article VI, unless otherwise made pursuant to a determination by a court, shall be made by the Corporation only as authorized in the specific case upon a determination that the indemnification is proper in the circumstances because the indemnified person has met the applicable standard of conduct set forth in Section 1 or Section 2 of this Article VI. Such determination shall be made under one of the following procedures:

(a) by the Board of Directors by a majority vote of a quorum consisting of directors who were not parties to the action, suit or other proceeding to which the indemnification relates;

(b) if such a quorum is not obtainable or, even if obtainable, by majority vote of a committee duly designated by the Board of Directors (the designation being one in which directors who are parties may participate) consisting solely of two or more directors not at the time parties to such action, suit or other proceeding;

(c) by independent legal counsel (i) selected by the Board of Directors in accordance with the requirements of subsection (a) or by a committee designated under subsection (b) or (ii) if a quorum of the directors cannot be obtained and a committee cannot be designated, selected by majority vote of the full Board of Directors (the vote being one in which directors who are parties may participate); or

(d) by the stockholders by a majority vote of a quorum consisting of stockholders who were not parties to such action, suit or other proceeding or, if no such quorum is obtainable, by a majority vote of stockholders who were not parties to such action, suit or other proceeding.

Section 4. Evaluation and Authorization. Evaluation of the reasonableness of expenses and authorization of indemnification shall be made in the same manner as is prescribed in Section 3 of this Article VI for the determination that indemnification is permissible; provided, however, that if the determination as to whether indemnification is permissible is made by independent legal counsel, the persons who selected such independent legal counsel shall be responsible for evaluating the reasonableness of expenses and may authorize indemnification.

Section 5. Prepayment of Expenses. Expenses (including attorneys’ fees, paralegals’ fees and court costs) incurred by a director or officer in defending a civil or criminal action, suit or other proceeding referred to in Section 1 or Section 2 of this Article VI may, in the discretion of this Corporation, to the full extent permitted by law, be paid by the Corporation in advance of the final disposition thereof. Any such payment shall be made only upon receipt of an undertaking by or on behalf of such director or officer to repay such amount if such person is ultimately found not to be entitled to indemnification by the Corporation pursuant to this Article VI.

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Section 6. Prompt Consideration. Any request for indemnification or advancement of expenses shall be promptly considered by the Corporation.

Section 7. Nonexclusivity and Limitations. The indemnification and advancement of expenses provided pursuant to this Article VI shall not be deemed exclusive of any other rights to which a person may be entitled under any law, By-law, agreement, vote of stockholders or disinterested directors, or otherwise, both as to action in such person’s official capacity and as to action in any other capacity while holding office with the Corporation. Such indemnification and advancement of expenses shall continue as to any person who has ceased to be a director or officer and shall inure to the benefit of such person’s heirs and personal representatives. The Board of Directors may, at any time, approve indemnification of or advancement of expenses to any other person that the Corporation has the power by law to indemnify. In all cases not specifically provided for in this Article VI, indemnification or advancement of expenses shall not be made to the extent that such indemnification or advancement of expenses is expressly prohibited by law.

Section 8. Continuation of Indemnification Right.

(a) The right of indemnification and advancement of expenses under this Article VI for directors and officers shall be a contract right inuring to the benefit of the directors and officers entitled to be indemnified hereunder. No amendment or repeal of this Article VI shall adversely affect any right of such director or officer existing at the time of such amendment or repeal. Indemnification and advancement of expenses as provided for in this Article VI shall continue as to a person who has ceased to be a director or officer and shall inure to the benefit of the heirs, executors and administrators of such person.

(b) Unless expressly otherwise provided when authorized or ratified by this Corporation, indemnification and advancement of expenses that have been specifically authorized and approved by the Corporation for a particular employee or agent shall continue as to a person who has ceased to be an employee or agent and shall inure to the benefit of the heirs, executors and administrators of such person.

(c) For purposes of this Article VI, the term “corporation” includes, in addition to the resulting corporation, any constituent corporation (including any constituent of a constituent) absorbed in a consolidation or merger, so that any person who is or was a director or officer of a constituent corporation, or is or was serving at the request of a constituent corporation as a director, officer, trustee or fiduciary of another corporation, partnership, joint venture, trust or other enterprise, is in the same position under this Article VI with respect to the resulting or surviving corporation as such person would have been with respect to such constituent corporation if its separate existence had continued.

Section 9. Insurance. The Corporation may purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of the Corporation, or who is or was serving at the request of the Corporation as a director, officer, trustee, fiduciary, employee or agent of another corporation, partnership, joint venture, trust or other enterprise. Such insurance may cover any liability asserted against such person and incurred by such person in any such capacity or arising out of such person’s status as such, whether or not the Corporation is obligated to or would have the power to indemnify such person against the liability under Section 1 or Section 2 of this Article VI.

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ARTICLE VII

INTERESTED PARTIES

Section 1. General. No contract or other transaction between the Corporation and any one or more of its directors or any other corporation, firm, association or entity in which one or more of its directors are directors or officers or are financially interested shall be either void or voidable because of such relationship or interest, because such director or directors were present at the meeting of the Board of Directors or of a committee thereof that authorizes, approves or ratifies such contract or transaction, or because such director’s or directors’ votes are counted for such purpose, as long as one or more of the following requirements is satisfied:

(a) the fact of such relationship or interest is disclosed or known to the Board of Directors or committee that authorizes, approves or ratifies the contract or transaction by a vote or consent sufficient for the purpose without counting the votes or consents of such interested directors;

(b) the fact of such relationship or interest is disclosed or known to the stockholders entitled to vote on the matter, and they authorize, approve or ratify such contract or transaction by vote or written consent; or

(c) the contract or transaction is fair and reasonable as to the Corporation at the time it is authorized by the Board of Directors, a committee thereof or the stockholders.

Section 2. Determination of Quorum. Common or interested directors may be counted in determining the presence of a quorum at a meeting of the Board of Directors or a committee thereof that authorizes, approves or ratifies a contract or transaction referred to in Section 1 of this Article VII.

Section 3. Approval by Stockholders. For purposes of Section 1(b) of this Article VII, a conflict of interest transaction shall be authorized, approved or ratified if it receives the vote of a majority of the shares entitled to be counted under this Section 3. Shares owned by or voted under the control of a director who has a relationship or interest in the transaction described in Section 1 of this Article VII may not be counted in a vote of stockholders to determine whether to authorize, approve or ratify a conflict of interest transaction under Section 1(b) of this Article VII. The vote of the shares owned by or voted under the control of a director who has a relationship or interest in the transaction described in Section 1 of this Article VII shall be counted, however, in determining whether the transaction is approved under other sections of these By-laws and applicable law. A majority of those shares that would be entitled, if present, to be counted in a vote on the transaction under this Section 3 shall constitute a quorum for the purpose of taking action under this Section 3.

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ARTICLE VIII

CERTIFICATES OF STOCK

Section 1. Certificates for Shares. Shares may but need not be represented by certificates. The rights and obligations of stockholders shall be identical whether or not their shares are represented by certificates. If shares are represented by certificates, each certificate shall be in such form as the Board of Directors may from time to time prescribe and shall be signed (either manually or in facsimile) by the Chairman of the Board, the Chief Executive Officer or the President and may be signed (either manually or in facsimile) by the Secretary or an Assistant Secretary and/or sealed with the seal of the Corporation or its facsimile. Each certificate shall set forth the holder’s name and the number of shares represented by the certificate, and shall state such other matters as may be required by law. The certificates shall be numbered and entered on the books of the Corporation as they are issued. If shares are not represented by certificates, then, within a reasonable time after issue or transfer of shares without certificates, the Corporation shall send the stockholder a written statement in such form as the Board of Directors may from time to time prescribe, certifying as to the number of shares owned by the stockholder and as to such other information as would have been required to be on certificates for such shares.

If and to the extent the Corporation is authorized to issue shares of more than one class or more than one series of any class, every certificate representing shares shall set forth or fairly summarize upon the face or back of the certificate, or shall state that the Corporation will furnish to any stockholder upon request and without charge a full statement of:

(a) the designations, relative rights, preferences and limitations of the shares of each class or series authorized to be issued;

(b) the variations in rights, preferences and limitations between the shares of each such series, if the Corporation is authorized to issue any preferred or special class in series insofar as the same have been fixed and determined; and

(c) the authority of the Board of Directors to fix and determine the variations, relative rights and preferences of future series.

Section 2. Signatures of Past Officers. If the person who signed (either manually or in facsimile) a share certificate no longer holds office when the certificate is issued, the certificate shall nevertheless be valid.

Section 3. Transfer Agents and Registrars. The Board of Directors may, in its discretion, appoint responsible banks or trust companies in such city or cities as the Board may deem advisable from time to time to act as transfer agents and registrars of the stock of the Corporation. When such appointments shall have been made, no stock certificate shall be valid until countersigned by one of such transfer agents and registered by one of such registrars.

Section 4. Transfer of Shares. Transfers of shares of the Corporation shall be made upon its books by the holder of the shares in person or by the holder’s lawfully constituted representative, upon surrender of the certificate of stock for cancellation if such shares are represented by a certificate of stock or by delivery to the Corporation of such evidence of

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transfer as may be required by the Corporation if such shares are not represented by certificates. The person in whose name shares stand on the books of the Corporation shall be deemed by the Corporation to be the owner thereof for all purposes; and the Corporation shall not be bound to recognize any equitable or other claim to or interest in such share on the part of any other person, whether or not it shall have express or other notice thereof, save as expressly provided by the laws of the State of Florida.

Section  5. Lost Certificates. The Board of Directors may direct a new certificate or certificates to be issued in place of any certificate or certificates theretofore issued by the Corporation and alleged to have been lost or destroyed, upon the making of an affidavit of that fact by the person claiming the certificate of stock to be lost or destroyed. When authorizing such issue of a new certificate or certificates, the Board of Directors may, in its discretion and as a condition precedent to the issuance thereof, require the owner of such lost or destroyed certificate or certificates, or the owner’s legal representative, to pay a reasonable charge for issuing the new certificate, to advertise the matter in such manner as it shall require and/or to give the Corporation a bond in such sum as it may direct as indemnity against any claim that may be made against the Corporation with respect to the certificate alleged to have been lost or destroyed.

ARTICLE IX

RECORD DATE

Section 1. Record Date for Stockholder Actions. The Board of Directors is authorized from time to time to fix in advance a date as the record date for the determination of the stockholders entitled to notice of and to vote at any meeting of the stockholders and any adjournment thereof (unless a new record date must be established by law for such adjourned meeting), or of the stockholders entitled to give such consent or take such action, as the case may be. In no event may a record date so fixed by the Board of Directors precede the date on which the resolution establishing such record date is adopted by the Board of Directors; and such record date may not be more than seventy (70) nor less than ten (10) days before the date of any meeting of the stockholders, before a date in connection with the obtaining of the consent of stockholders for any purpose, or before the date of any other action requiring a determination of the stockholders. Only those stockholders listed as stockholders of record as of the close of business on the date so fixed as the record date shall be entitled to notice of and to vote at such meeting and any adjournment thereof, or to exercise such rights or to give such consent, as the case may be, notwithstanding any transfer of any stock on the books of the Corporation after any such record date fixed as aforesaid. If the Board of Directors fails to establish a record date as provided herein, the record date shall be deemed to be the date ten (10) days prior to the date of the stockholders’ meeting.

Section 2. Record Date for Dividend and Other Distributions. The Board of Directors is authorized from time to time to fix in advance a date as the record date for the determination of the stockholders entitled to receive a dividend or other distribution. Only those stockholders listed as stockholders of record as of the close of business on the date so fixed as the record date shall be entitled to receive the dividend or other distribution, as the case may be, notwithstanding any transfer of any stock on the books of the Corporation after any such record

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date fixed as aforesaid. If the Board of Directors fails to establish a record date as provided herein, the record date shall be deemed to be the date of authorization of the dividend or other distribution.

ARTICLE X

DIVIDENDS

The Board of Directors may from time to time declare, and the Corporation may pay, dividends on its outstanding shares of capital stock in the manner and upon the terms and conditions provided by the Articles of Incorporation of the Corporation and by law. Subject to the provisions of the Articles of Incorporation of the Corporation and to law, dividends may be paid in cash or property, including shares of stock or other securities of the Corporation.

ARTICLE XI

FISCAL YEAR

The fiscal year of the Corporation shall be the period selected by the Board of Directors as the fiscal year. Unless and until changed by the Board of Directors, the fiscal year of the Corporation shall end on the last Saturday of each year.

ARTICLE XII

SEAL

The corporate seal shall have the name of the Corporation and the word “SEAL” inscribed thereon. It may be a facsimile, engraved, printed or impression seal.

ARTICLE XIII

STOCK IN OTHER CORPORATIONS

Shares of stock in other corporations held by the Corporation shall be voted by such officer or officers or other agent of the Corporation as the Board of Directors shall from time to time designate for the purpose or by a proxy thereunto duly authorized by said Board.

ARTICLE XIV

AMENDMENTS

These By-laws may be altered, amended or repealed and new By-laws may be adopted either by the Board of Directors or by the holders of a majority of the issued and outstanding shares of stock of the Corporation entitled to vote; provided, however, that the Board of Directors may not alter, amend or repeal any By-law adopted by the stockholders if the stockholders specifically provided that the By-law is not subject to amendment or repeal by the Board.

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ARTICLE XV

EMERGENCY BY-LAWS

Section 1. Scope of Emergency By-laws. The emergency By-laws provided in this Article XV shall be operative during any emergency, notwithstanding any different provision set forth in the preceding Articles hereof; provided, however, that to the extent not inconsistent with the provisions of this Article XV and the emergency By-laws, the By-laws provided in the preceding Articles shall remain in effect during such emergency. For purposes of the emergency By-law provisions of this Article XV, an emergency shall exist if a quorum of the Corporation’s directors cannot readily be assembled because of some catastrophic event. Upon termination of the emergency, these emergency By-laws shall cease to be operative.

Section 2. Call and Notice of Meeting. During any emergency, a meeting of the Board of Directors may be called by any officer or director of the Corporation. Notice of the date, time and place of the meeting shall be given by the person calling the meeting to such of the directors as it may be feasible to reach by any available means of communication. Such notice shall be given at such time in advance of the meeting as circumstances permit in the judgment of the person calling the meeting.

Section  3. Quorum and Voting. At any such meeting of the Board of Directors, a quorum shall consist of any one or more directors, and the act of the majority of the directors present at such meeting shall be the act of the Corporation.

Section 4. Appointment of Temporary Directors.

(a) The director or directors who are able to be assembled at a meeting of directors during an emergency may assemble for the purpose of appointing, if such directors deem it necessary, one or more temporary directors (the “Temporary Directors”) to serve as directors of the Corporation during the term of any emergency.

(b) If no directors are able to attend a meeting of directors during an emergency, then such stockholders as may reasonably be assembled shall have the right, by majority vote of those assembled, to appoint Temporary Directors to serve on the Board of Directors until the termination of the emergency.

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(c) If no stockholders can reasonably be assembled in order to conduct a vote for Temporary Directors, then the Chairman of the Board or his or her successor as determined under an emergency succession plan adopted by the Board of Directors under Section 5 of this Article XV shall be deemed a Temporary Director of the Corporation, and such Chairman of the Board or his or her successor, as the case may be, shall have the right to appoint additional Temporary Directors to serve with him or her on the Board of Directors of the Corporation during the term of the emergency.

(d) Temporary Directors shall have all of the rights, duties and obligations of directors appointed pursuant to Article III hereof; provided, however, that a Temporary Director may be removed from the Board of Directors at any time by the person or persons responsible for appointing such Temporary Director, or by vote of the majority of the stockholders present at any meeting of the stockholders during an emergency. In any event, the Temporary Director shall automatically be deemed to have resigned from the Board of Directors upon the termination of the emergency in connection with which the Temporary Director was appointed.

Section 5. Modification of Lines of Succession. Either before or during any emergency, the Board of Directors may provide, and from time to time modify, lines of succession in the event that during such an emergency any or all officers or agents of the Corporation shall for any reason be rendered incapable of discharging their duties.

Section  6. Change of Principal Office. The Board of Directors may, either before or during any such emergency, and effective during such emergency, change the principal office of the Corporation or designate several alternative head offices or regional offices, or authorize the officers of the Corporation to do so.

Section 7. Limitation of Liability. No officer, director or employee acting in accordance with these emergency By-laws during an emergency shall be liable except for willful misconduct.

Section 8. Amendment or Repeal. These emergency By-laws shall be subject to amendment or repeal by further action of the Board of Directors or by action of the stockholders, but no such amendment or repeal shall modify the provisions of Section 7 above with regard to actions taken prior to the time of such amendment or repeal. Any amendment of these emergency By-laws may make any further or different provision that may be practical or necessary under the circumstances of the emergency.

ARTICLE XVI

PRECEDENCE OF LAW AND ARTICLES OF INCORPORATION

Any provision of the Articles of Incorporation of this Corporation shall, subject to law, control and take precedence over any provision of these By-laws inconsistent therewith.

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EX-10.6

Exhibit 10.6

Effective December 15, 2012

PUBLIX SUPER MARKETS, INC.

SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

PUBLIX SUPER MARKETS, INC.

SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

Publix Super Markets, Inc. (“Company”) established the Publix Super Markets, Inc. Supplemental Executive Retirement Plan (“Plan”) for a select group of management or highly compensated employees, effective December 15, 2012.

The purpose of this Plan is to provide to the selected executives the benefit in excess of the limit imposed by Section 401(a)(17) of the Internal Revenue Code of 1986, as amended (“Code”), under the Publix Super Markets, Inc. Employee Stock Ownership Plan (“ESOP”). This Plan provides Participants with the additional benefit they would have received under the ESOP if the Company contributions thereunder had not been limited by reason of Code Section 401(a)(17). With respect to Company contributions credited hereunder and the earnings and dividends thereon that are subject to Code Section 409A and any regulations and other official guidance issued thereunder, applicable provisions of the Plan document shall be interpreted to permit the deferral of compensation in accordance with Code Section 409A and the regulations thereunder, and any provision that would conflict with such requirements shall not be valid or enforceable.

TABLE OF CONTENTS

ARTICLE 1	DEFINITIONS	1
ARTICLE 2	PARTICIPATION IN THE PLAN	3
ARTICLE 3	PLAN BENEFITS AND VESTING	4
ARTICLE 4	MAINTENANCE, INVESTMENT AND VALUATION OF PARTICIPANT ACCOUNTS	6
ARTICLE 5	BENEFITS	7
ARTICLE 6	ADMINISTRATION	9
ARTICLE 7	CLAIMS PROCEDURE	10
ARTICLE 8	AMENDMENT AND TERMINATION	11
ARTICLE 9	MISCELLANEOUS	12
SIGNATURE		15
APPENDIX A		16

ARTICLE 1

DEFINITIONS

For purposes of the Plan, the following words and phrases shall have the following meanings unless a different meaning is plainly required by the context.

1.1 “Account” means the recordkeeping source described in Section 4.1 from which Plan benefits are determined.

1.2 “Administrator” or “Plan Administrator” means the Company.

1.3 “Beneficiary” means the person, persons, trust or other entity a Participant designates by written revocable designation filed with the Company to receive payments in the event of his death.

1.4 “Board” means the Company’s Board of Directors or a committee thereof.

1.5 “Code” means the Internal Revenue Code of 1986, as amended.

1.6 “Company” means Publix Super Markets, Inc. and any successor thereto, and, for purposes of determining eligibility to participate in the Plan, any affiliated company which is a member of a controlled group of corporations within the meaning of Code Section 1563(a) with Publix Super Markets, Inc. which adopts this Plan with the consent of the Company and is listed on Appendix A.

1.7 “Dividend Equivalents” means the right to an amount equal to the dividends paid, if any, on the number of hypothetical shares of Employer Securities credited to a Participant’s Account under Section 4.1. Employer Securities that are

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hypothetically credited for any Plan Year beginning after the Effective Date shall first become eligible for Dividend Equivalents with respect to dividends with a record date on or after the date contributions to the ESOP for such Plan Year are made. Employer Securities that are hypothetically credited for the 2011 and 2012 Plan Years shall first become eligible for Dividend Equivalents with respect to dividends with a record date on or after March 1, 2013.

1.8 “Disability” means an illness or injury determined to be a disability under the ESOP, to the extent consistent with Treasury Regulation Section 1.409A-3(i)(4).

1.9 “Effective Date” means December 15, 2012.

1.10 “Eligible Employee” means each employee of the Company eligible to participate in the Plan in accordance with the provisions of Section 2.1 hereof.

1.11 “Employer Securities” means Employer Securities as defined in the ESOP.

1.12 “ERISA” means the Employee Retirement Income Security Act of 1974, as amended.

1.13 “ESOP” means the Publix Super Markets, Inc. Employee Stock Ownership Plan as amended from time to time.

1.14 “ESPP” means the Publix Super Markets, Inc. Employee Stock Purchase Plan as amended from time to time.

1.15 “Participant” means

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A. An Eligible Employee who participates in the Plan in accordance with the terms hereof.

B. Each other former Eligible Employee for whom an Account is maintained.

1.16 “Plan” means the Publix Super Markets, Inc. Supplemental Executive Retirement Plan as described in this instrument, as amended from time to time.

1.17 “Plan Year” means the twelve (12) consecutive month period beginning on each January 1 and ending on the following December 31.

1.18 “Termination of Employment” means the Participant’s separation from service with the Company or other separation from service within the meaning of Treasury Regulation Section 1.409A-1(h) (using a percentage of 80% to determine the controlled group of corporations and businesses under common control).

1.19 “Vesting Service” means Plan Years of service counted in determining a Participant’s entitlement to benefits as described in Section 3.2.

ARTICLE 2

PARTICIPATION IN THE PLAN

2.1 Eligibility to Participate. Those employees of the Company who participate in the ESOP and whose Company contribution under the ESOP is restricted during any Plan Year because of the application of Code Section 401(a)(17) shall participate in the Plan. It is the intention of the Company that this Plan constitute a “top hat”

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plan for ERISA purposes and, therefore, only those employees who are determined to be within a select group of management or highly compensated shall be entitled to participate in the Plan. The Company retains the discretion to limit eligibility to ensure that the Plan satisfies the “top hat” requirements.

2.2 Procedure For and Effect of Admission. Each Eligible Employee shall complete such forms and provide such data as reasonably required by the Company including Beneficiary designation forms and payment of benefit forms. By becoming a Participant, an Eligible Employee shall be deemed conclusively to have assented to the provisions of this Plan and all amendments hereto.

2.3 Cessation of Participation. A Participant shall cease to be an active participant on the earlier of:

A. the date on which the Plan terminates, or

B. the date on which he ceases to be an Eligible Employee.

A former active participant will be deemed a Participant for all purposes except with respect to the right to receive additional credits under Section 3.1, as long as he retains a Plan Account.

ARTICLE 3

PLAN BENEFITS AND VESTING

3.1 Plan Benefits. An amount representing hypothetical shares of Employer Securities shall be credited to each Participant’s Account for Plan Years beginning after the

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Effective Date equal to the difference between (A) and (B) where: (A) is the number of shares of Employer Securities that the Administrator determines would have been allocated to the Participant’s account under the ESOP for the Plan Year if the Participant’s contribution under the ESOP had not been limited as a result of the limitations imposed under Code Section 401(a)(17); and (B) is the number of shares of Employer Securities actually allocated to the Participant’s account under the ESOP for the Plan Year. This amount shall be credited to the Participant’s Account on the date contributions for the applicable Plan Year are made under the ESOP. Solely with respect to those Eligible Employees who are Participants on the Effective Date, their Accounts shall be credited with an additional amount representing hypothetical shares of Employer Securities that is determined by dividing (A-B) by (C) where: (A) equals the dollar amount of the contribution that the Administrator determines would have been allocated under the ESOP for the 2011 and 2012 Plan Years if the Participant’s contribution under the ESOP for these Plan Years had not been limited as a result of the limitations imposed under Code Section 401(a)(17); (B) equals the dollar amount of contributions actually allocated to the Participant’s account under the ESOP for the 2011 and 2012 Plan Years; and (C) is the share price for the Employer Securities effective March 1, 2013. This amount shall be credited to the Participant’s Account on the date contributions for the 2012 Plan Year are made under the ESOP.

3.2 Vesting. A Participant’s Account shall vest in accordance with the vesting schedule specified in the ESOP. A Participant shall be credited with the same

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Vesting Service as under the ESOP. Any unvested amounts shall be forfeited upon the Participant’s Termination of Employment.

ARTICLE 4

MAINTENANCE, INVESTMENT AND VALUATION OF

PARTICIPANT ACCOUNTS

4.1 Establishment of Accounts. The Administrator shall establish and maintain a separate Account in the name of each Participant, to which it shall credit all amounts allocated in accordance with Article 3. All amounts allocated to the Account shall be hypothetically invested in Employer Securities which shall determine both the Dividend Equivalents under Section 4.3 and the amount payable to the Participant under Article 5.

4.2 Investment Obligation of the Company. Benefits are payable as they become due irrespective of any actual investments the Company may make to meet its obligations. To the extent a Participant or any person acquires a right to receive payments from the Company under this Plan such right shall be no greater than the right of any unsecured creditor of the Company. Neither this Plan nor any action taken pursuant to the terms of this Plan shall be considered to create a fiduciary relationship between the Company and the Participants or any other persons or to require the establishment of a trust in which the assets are beyond the claims of any unsecured creditor of the Company or to require the Company to segregate in any other manner any assets for the purpose of satisfying its obligations hereunder.

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4.3 Dividend Equivalents. The Administrator shall distribute to each Participant the Dividend Equivalents credited to the Participant’s Account by the Company by the later of December 31 of the Plan Year the dividends are paid or the 15th day of the third calendar month following the dividend payment date. Dividend Equivalents shall be paid without regard to whether the Account is otherwise vested or the Participant remains an Eligible Employee.

ARTICLE 5

BENEFITS

5.1 Payment of Benefit.

A. Except as otherwise provided in Section 4.3 and this Article 5, the amounts credited to a Participant’s Account shall be paid in shares of Employer Securities to the Participant on the 90th day following the first anniversary of the Participant’s Termination of Employment.

B. Notwithstanding Section 5.1(A) above, a Participant may elect at any time prior to the 90th day following his Termination of Employment to defer payment of his Account to a date that is no earlier than the 90th day following the sixth anniversary of his Termination of Employment, and no later than the date the Participant attains age 70 or, if later, the 90th day following the sixth anniversary of his Termination of Employment. A Participant who elects to defer payment in accordance with the immediately preceding sentence shall be required to elect a date for

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payment at the time the deferral election is made. Payment(s) shall be made in shares of Employer Securities.

C. Notwithstanding Section 5.1(A) above, the amounts credited to a Participant’s Account shall be paid in shares of Employer Securities to the Participant as soon as practicable following proper notification to the Administrator of his Disability.

5.2 Beneficiary Designation.

A. Each Participant may designate a Beneficiary to receive the benefits payable in the event of the Participant’s death, and designate a successor Beneficiary to receive any benefits payable in the event of the death of any other Beneficiary.

B. A Participant may change a Beneficiary designation at any time. All Beneficiary designations and changes shall be made on an appropriate form as designated by the Plan Administrator and shall become effective once received and processed by the Plan Administrator, provided this occurs before the Participant’s death.

C. If no person shall be designated by the Participant, or if the designated Beneficiary shall not survive the Participant, payment of the Participant’s Account shall be made to the Participant’s estate.

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D. All amounts then credited to a Participant’s Account shall be paid in shares of Employer Securities as soon as administratively possible following the death of the Participant.

5.3 Tax Withholding. To the extent required by the law in effect at the time benefits are distributed pursuant to this Article 5, the Company shall withhold from any payment due hereunder any taxes that it is required to withhold by the federal or any state or local government from payments made hereunder.

ARTICLE 6

ADMINISTRATION

6.1 Appointment of Administrator. The Company shall serve as the Administrator.

6.2 Administrator’s Responsibilities. The Administrator is responsible for the interpretation and administration of the Plan. The Administrator may appoint other persons or entities to perform any of its administrative functions.

6.3 Records and Accounts. The Administrator shall maintain or shall cause to be maintained accurate and detailed records and Accounts for Participants and of their rights under the Plan and of all receipts, disbursements and other transactions.

6.4 Liability. The Company shall not be liable to any person for any action taken or omitted in connection with the administration of this Plan unless attributable to

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the fraud or willful misconduct on the part of a director, officer or agent of the Company.

6.5 Payment of Expenses. All expenses incurred in the operation or administration of this Plan shall be paid by the Company.

6.6 Substitute Payee. If a Participant or Beneficiary entitled to receive any benefits hereunder is in his minority, or is declared legally, physically, or mentally incapable of personally receiving and receipting any distribution, the Company may make distributions to a legally appointed guardian or to such other person or institution as, in the judgment of the Company, is then maintaining or has custody of the payee.

ARTICLE 7

CLAIMS PROCEDURE

7.1 Claims Procedures. The Administrator shall establish a claims procedure and shall afford a reasonable opportunity to any Participant whose claim for benefits has been denied for a full and fair review of the decision denying such claim. The claims procedure shall provide for a notice of denial of a claim to be received by a claimant within a reasonable period, not to exceed ninety (90) days, following the filing of a claim. The notice shall provide the reason for the denial, references to the Plan provisions on which the denial is based, a description of additional information necessary to perfect a claim and the steps required to submit a claim for review. The period to request a review must be for at least sixty (60) days after

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a Participant’s receipt of notice of denial of a claim. A decision on review shall be made by the Administrator within sixty (60) days after the Plan’s receipt of a request for a review unless special circumstances require a longer period in which case the Plan shall have an additional sixty (60) days. The final decision shall be in writing and shall include specific reasons for the decision and references to Plan provisions. All interpretations of the Administrator shall be final and binding on all parties, including Participants and Beneficiaries.

ARTICLE 8

AMENDMENT AND TERMINATION

8.1 Plan Amendment. The Plan may be amended or otherwise modified by the Board, in whole or in part, provided that no amendment or modification shall divest any Participant of any amount previously credited to his Account under Section 3.1 as of the date of such amendment. Notwithstanding anything herein to the contrary, in no event shall any amendment be made in a manner that is inconsistent with the requirements to avoid adverse federal tax consequences under Code Section 409A.

8.2 Termination of the Plan. The Board reserves the right to terminate the Plan at any time in whole or in part. In the event of any such termination, subject to Code Section 409A, the Company shall pay a benefit to the Participant or the Beneficiary of any deceased Participant, equal to the value of the Participant’s Account in the form and at the date specified in Article 5. Dividends shall continue to be paid under Section 4.3 after the termination of the Plan until the

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Participant’s benefits have been paid in full notwithstanding the termination of the Plan. Notwithstanding anything herein to the contrary, in no event shall any termination be made in a manner that is inconsistent with the requirements to avoid adverse federal tax consequences under Code Section 409A.

ARTICLE 9

MISCELLANEOUS

9.1 Supplemental Benefits. The benefits provided for the Participants under this Plan are in addition to benefits provided by any other plan or program of the Company and the benefits of this Plan shall supplement and shall not supersede any other plan or agreement between the Company and any Participant.

9.2 Governing Law. The Plan shall be governed and construed under the laws of the State of Florida to the extent not governed by ERISA.

9.3 Spendthrift Provision. No benefit under the Plan shall be subject in any manner to anticipation, alienation, sale, transfer, assignment, pledge, encumbrance or change, and any such action shall be void for all purposes of the Plan. No benefit shall in any manner be subject to the debts, contracts, liabilities, engagements or torts of any person, nor shall it be subject to attachments or other legal process (including dissolution of Participant’s marriage) for or against any person, except to such extent as may be required by law.

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9.4 Binding Terms. The terms of this Plan shall be binding upon and inure to the benefit of the parties hereto, their respective heirs, executors, administrators and successors.

9.5 Headings. All headings preceding the text of the several Sections hereof are inserted solely for reference and shall not constitute a part of this Plan, nor affect its meaning, construction or effect.

9.6 Rule of Interpretation. Where appropriate, words in the masculine gender shall include the feminine and neuter genders.

9.7 Limitation of Rights. Neither the establishment of this Plan, nor any modification thereof, nor the creation of an Account, nor the payment of any benefits shall be construed as giving

A. any Participant, Beneficiary, or any other person whomsoever, any legal or equitable right against the Company unless such right shall be specifically provided for in the Plan or conferred by affirmative action of the Administrator in accordance with the terms and provisions of the Plan; or

B. any Participant the right to be retained in the service of the Company, and all Participants and other agents shall remain subject to termination to the same extent as if the Plan had never been adopted.

9.8 Severability. Should any provision of the Plan or any regulations adopted thereunder be deemed or held to be unlawful or invalid for any reason, such fact

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shall not adversely affect the other provisions or regulations unless such invalidity shall render impossible or impractical the functioning of the Plan and, in such case, the appropriate parties shall adopt a new provision or regulation to take the place of the one held illegal or invalid.

9.9 Restrictions on Employer Securities. The Employer Securities distributed under this Plan shall have the same restrictions as shares purchased under the Company’s ESPP. If the Participant decides to sell the Employer Securities for consideration, the Participant agrees to sell or otherwise dispose of the Employer Securities to the Company in accordance with the terms of and at the repurchase price specified in the ESPP.

9.10 ERISA and Code Status. This Plan is intended to be an unfunded plan for the benefit of a select group of management or highly compensated employees exempt from Parts 2, 3 and 4 of Title I of ERISA. The Plan is also intended to comply with Code Section 409A. Notwithstanding any provision to the contrary in this Plan, each provision in this Plan shall be interpreted to permit the deferral of compensation in accordance with Code Section 409A and any provision that would conflict with such requirements shall not be valid or enforceable.

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SIGNATURE

IN WITNESS WHEREOF, an officer of the Company hereby executes this Plan as of the 16th day of November, 2012.

PUBLIX SUPER MARKETS, INC.

ATTEST:

By:	/s/ Linda S. Kane	By:	/s/ William E. Crenshaw
	Linda S. Kane,		William E. Crenshaw,
	Assistant Secretary		Chief Executive Officer

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APPENDIX A

The following affiliated companies have adopted the Plan:

Publix Asset Management Company

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